2027 MEDIA INFORMATION carehomemagazine.co.uk
2027
Media Pack Reach the decision-makers at the heart of UK care.
17,953
9,903
subscribers
LinkedIn followers
494,568
2×
social impressions a year
the engagement of our nearest competitor
“
Creative, digitally-forward and eager to support the care sector. Lorna Mackinnon, Care UK
EVERY ISSUE · IN PRINT & DIGITAL
A Cogent Multimedia publication
WHAT WE DO
Learning that counts A CPD-accredited professional publication; education first, not simply news and opinion.
Every accredited article is reviewed and verified to deliver genuine educational value, helping care professionals build knowledge, keep pace with the sector and evidence their commitment to high standards of care. Readers scan a QR code on each feature to collect CPD minutes and download a certificate instantly, making the learning both measurable and recognised.
““
A must-read round-up of the latest sector news, with great insight into the issues care providers face.
THE ADVERTISER ADVANTAGE Your brand sits within accredited, trusted learning rather than disposable advertising space. Readers engage with intent: to learn, to reflect and to inform purchasing decisions. Association with education positions your business as a credible partner in the sector.
Fiona Hardman, Barchester Healthcare
“
At The CPD Group, we're proud to be working in partnership with Care Home Magazine to accredit their publications.
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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OUR AUDIENCE
One audience, every channel Care Home Magazine is the reliable resource for leaders in care homes, including owners, directors, and managers involved in decision-making.
9,903
42K - 69K
13,553
UNIQUE WEBSITE VISITORS / MONTH
EMAIL SUBSCRIBERS REACHED WEEKLY
LINKEDIN FOLLOWERS
4,400
PRINT SUBSCRIBERS REACHED MONTHLY
52
CARE HOME VISITS IN 2026
TRUSTED BY THE OPERATORS WE FEATURE
HALLMARK LUXURY CARE HOMES
Gold Care Homes
“
A brilliant platform to reach the right audience and establish ourselves as credible voices in the industry. Carl Roberts, Boutique Care Homes
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
“
Always a good read and a great way to keep up to date with what's happening across the sector. Georgie Wilkins, Liberham Lodge 3
SOCIAL REACH
Sector-leading social reach Our LinkedIn showcase is the fastest-growing publication page in the UK care sector.
9,903
494, 568
29,430
2×
followers, up from approximately 4,600 a year ago
post impressions in the last 12 months
clicks through to caresector content
average engagement per post of our nearest competitor
OUR FOLLOWERS
81.5% of followers occupy managerial, senior, director, or owner positions. These individuals are primarily decisionmakers within residential, nursing & dementia care homes.
“
Articles don't just reach readers, they spark conversations with providers and leading voices in the sector. Jayne Connery, CCFTV
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
“
Highest sector growth We gained more new followers last year than any other care media title, despite posting only half as much.
Great partners to work with, and the content they share is both insightful and enjoyable to read. Josh Potter, Excel Care
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2027 EDITORIAL
Three editorial pillars, every issue From January 2027, every edition is structured around three themes, so readers know what to expect and advertisers know precisely where their message belongs.
Quality of Care
Quality of Life
Business
Clinical excellence, compliance, safety and staffing.
Resident wellbeing, activities, dining and environment.
Growth, finance, operations and strategy for operators.
Regulation & CQC
Activities & wellbeing
Finances & cost management
Infection control
Catering & nutrition
New developments
Staff training & recruitment
Interiors & outdoor space
Cost,energy & sustainability
Technology & systems
Person-centred care & dignity
Leadership, culture & retention
“
They highlight innovation, share best practice and give a voice to the people making a real difference in care.
“
A valuable resource for staying informed, highlighting innovation, best practice and the people making a positive impact in care.
Stephanie Bowie, Signature Senior Lifestyle
Samara Ullmann, SUPR
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
IN EVERY EDITION
Regular features ·Editor’s Day Out · Industry Update · Care Home of the Month · Essential 5 · Activity of the Month · Dishing Up
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EDITORIAL OPPORTUNITIES
Formats that carry your message Beyond display advertising, our editorial team produces content that places your message within trusted, CPD-accredited journalism.
1
Care Home of the Month
An in-depth profile of an outstanding home, the suppliers they use, and the lessons our readers can take from it.
4
Essential 5
Five easily digestible points on a chosen topic, demonstrating your industry knowledge and sector expertise.
“
2
Interview / Q&A
Introducing your leadership to our readers and presenting their vision, strategy and market position.
5
Activity of the Month
A ready-to-deliver resident activity, ideal for wellbeing and lifestyle brands.
Passionate, professional and committed to showcasing innovation and excellence across the care sector. Grace Soning, Nightingale Hammerson
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
3
Case Study
Showcase a real life example of your products / services supporting a care provider.
6
Dishing Up
A seasonal recipe and its nutritional benefits, suited to catering partners.
“
The magazine plays an important role in sharing best practice and celebrating the positive work happening across the care sector. Helayna Reading,NaDCAS
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FLAGSHIP OPPORTUNITY
Sponsored Feature Commission a professionally written editorial feature on a subject of your choosing. Our team works with you to research, write and design the piece for your approval, publishing it in print and online within trusted, CPD-accredited journalism. A dedicated feature on your chosen subject Researched, written and designed with our editorial team Published in print and at carehomemagazine.co.uk
FROM
£1,500 per edition
Visible to our full LinkedIn following
“
They take the time to understand our story and help us communicate it effectively.
Commission across multiple editions and the per-edition rate reduces. Full campaign rates overleaf.
Stuart Barclay, Syndora Alto
“
A fantastic platform to engage care-sector professionals and share ideas with an audience genuinely invested in the future of social care. Suzanne Worthington, Person Centred Software
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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CAMPAIGN PACKAGES
Integrated campaigns, greater value Advertising works harder when it backs up a message readers already trust. Placing your advert alongside the feature lets it reinforce the story, rather than stand alone.
MOST POPULAR
Sponsored Feature
Feature + Advertise
Front Cover Package
£1,500 per edition
£2,500 per edition
£3,000 per edition Everything in Feature + Advertise, plus: Front cover and cover story
CPD-accredited article
Everything in Sponsored Feature, plus: Full-page advertisement in the same issue Solus email to our subscriber list
Shared to our LinkedIn following
Dedicated LinkedIn post
Quarterly LinkedIn campaign (4 posts)
Website leaderboard for the month
Quarterly performance report
Bespoke editorial feature on your subject Print and digital publication
Save £1,800 on individual rates
“
My clients' editorial and advertising packages have generated consistently positive feedback, particularly for brand awareness. Beatrice O'Dwyer, Rawlingson Lane PR
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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Three months of website leaderboard
Strictly one brand per edition
The magazine gives smallerorganisations a voice alongside the biggest names in the sector, creating opportunities and conversations that benefit those receiving care. Pritesh Nathwani, Symphony Hearing
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ANNUAL PARTNERSHIPS
Multi-edition advertising rates Three partnership tiers built around the Feature + Advertise package. Package prices are shown against their full rate-card value. ANNUAL PARTNER · BEST VALUE
4 EDITIONS
8 EDITIONS
£4,750
£11,000
worth £5,500
worth £13,800 save £2,800
save £750
Feature + Advertise x1 Full Page advertisement x3
£2,500
Feature + Advertise x2
£5,000
£3,000
Full Page advertisement x6
£6,000
Solus email x1
£1,000
Double Page Spread Feature x1
Feature + Advertise
RATE-CARD VALUES
12 EDITIONS
Full Page
£1000
DPS Feature
£1,800
£2,500
£1,800
Solus email
£1,000 Website banner £600/mo
£18,000 worth £32,800 save £14,800 Front Cover Package x1
£3,000
Feature + Advertise x4
£10,000
Full Page advertisement x7
£7,000
Yearly Website Banner
£7,200
Solus email x2
£2,000
Double Page Spread Feature x2
£3,600
Front Cover £3,000
Front Cover Package is included only in the 12-edition tier and remains reserved for one brand each edition, subject to editorial approval. Every multi-edition partner receives priority positioning and a quarterly performance report.
“
They work collaboratively to find the best opportunities for my clients to meet their advertising goals. Naomi Wainwright, Associate Director, Refresh PR
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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BESPOKE & EVENTS
Beyond the printed page Face-to-face access, full-service creative and premium brand experiences, designed and delivered by our team.
Visual branding
Editorial features
Email marketing
Social coverage
Design consultancy
Takeovers and cover wraps
Ghost-written thought leadership
Solus email to full subcriber list
Campaigns to our LinkedIn following
Artwork built by our studio
Seminars & Product Sampling We reserve a suite at the Private Members' Clubat Four Seasons Ten Trinity Square, secure a guest list of sector VIPs and buyers, and host your brand for a seminar, presentation or product demonstration. Catering, content creation, magazine and social coverage, and all attendee details are included.
“
FROM
£7,000 8–14 invited guests
The Magazine helped us really hit the back of the net with our Care Home Open Week campaign. Ed Maxfield, Director, Championing Social Care
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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CONTACT
Meet the team
JD
James Davies Publication Manager
james@carehomemagazine.co.uk
LL
Lily Lawson Social Media Manager
press@carehomemagazine.co.uk
“
TFJ
Tani Farinacci Johnson
JT
Chief Editor tj@carehomemagazine.co.uk
XB
Xhulio Bishtaja Head of Digital
press@carehomemagazine.co.uk
James Taylor Design & Production
james@cimltd.co.uk
TW
Tom Woollin Director
tom@cimltd.co.uk
James and the team are consistently responsive, approachable and genuinely invested in supporting care providers.
Gold Care Homes
Sandip Panchal, Director of IT & Systems, Gold Care Homes
Start the conversation Speak to us about a sponsored feature, a campaign package or an annual partnership.
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
james@carehomemagazine.co.uk 01795 509112
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MECHANICAL INFORMATION
Artwork specifications FULL PAGE
DOUBLE-PAGE SPREAD
HEADLINE WEBSITE BANNER 1200 × 190 px
£600per month, min. 3 months
SUPPLYING ARTWORK Trim 210 × 297 mm Bleed 216 × 303 mm
Trim 420 × 297 mm Bleed 426 × 303 mm
£1,000per edition
£1,800per edition
High-resolution PDF, EPS, TIFF, PSD or JPEG Images 300 dpi minimum, CMYK Fonts outlined, images embedded Files under 10MB by email, or via WeTransfer Website images are not suitable for print
Artwork design is included with every campaign package. Our studio designs your advertisement from a simple brief, supply your logo and images at 300 dpi CMYK and we return a proof for approval.
“
Their attention to detail and responsiveness delivered a fantastic result, representing our brand brilliantly. Katie Neale, Marketing Manager, Sensio
Care Home Magazine · 2027 Media Information | Audience figures correct as of 11 August 2026
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