Inovação e empreendedorismo, as relações complexas e as oportunidades do mercado global

Page 1

&2/81$

,QRYD¸¶R H (PSUHHQGHGRULVPR DV UHOD¸Ã†HV FRPSOH[DV H DV RSRUWXQLGDGHV GR PHUFDGR JOREDO

1XQR $OPHLGD %XVLQHVV 'HYHORSPHQW 'LUHFWRU &ULWLFDO 6RIWZDUH 6 $ 3RUWXJDO H &ULWLFDO 6RIWZDUH 7HFKQRORJLHV /WG 5HLQR 8QLGR

3HUPLWDP PH TXH FRPHFH SRU VXEOLQKDU XP FRQFHLWR E²VLFR RV PHUFDGRV LQWHUQDFLRQDLV GDV |0HGLQDV} GR 1RUWH GH éIULFD ³V PDLRUHV EROVDV GH LQYHVWLPHQWR FRPR DV GH 1RYD <RUTXH 7RTXLR RX /RQGUHV V¶R JXLGDGRV SHOD PDLV IXQGDPHQ WDO GDV UHJUDV GH PHUFDGR D OHL GD RIHUWD H GD SURFXUD 7RGRV RV DFRUGRV GH FRP¹UFLR JOREDO DVVHQWDP QR SULQF½SLR GH TXH VH IRU GDGD XPD RSRUWXQLGDGH D WRGD D SRSXOD¸¶R PXQGLDO SDUD PRVWUDU D VXD RIHUWD GH IRUPD OLYUH WRGRV WHU¶R D RSRUWXQLGDGH GH YHQGHU H ORJR GH FRPSUDU DXPHQWDQGR VH DVVLP R PHUFDGR JOREDO VHP TXH QLQJX¹P ILTXH D SHUGHU XP IHQÂPHQR TXH RV DQJOR VD[ÂQLFRV JRVWDP GH GHVFUHYHU FRP D H[SUHVV¶R |OHWV JURZ WKH SLH LQVWHDG RI VOLFLQJ LW LQWR VPDOOHU SLHFHV} $ LQGXVWULD 3RUWXJXHVD HVW² D WHU XPD FXUYD GH DSUHQGL]DJHP OHQWD PDV DLQGD DVVLP SURPLVVRUD QHVWD WUDQVIRUPD¸¶R GH DEHUWXUD 1D V¹ULH GRFXPHQWDO DFHUFD GDV WUDQVIRUPD¸Ã†HV VRFLDLV HP 3RUWXJDO UHDOL]DGD SRU $QWÂQLR %DUUHWR SDUD D 573 3RUWXJDO 8P 5HWUDWR 6RFLDO Y»HP VH JHVWRUHV GD LQGÇVWULD W»[WLO TXHL[RVRV FRP D JOREDOL]D¸¶R H D IDOWD GH SURWHF¸¶R RIHUHFLGD SHOR (VWDGR ODGR D ODGR FRP RXWURV LQGÇVWULDLV TXH HQFRQWUDUDP QD LQRYD¸¶R Q¶R V QR SURGXWR PDV WDPE¹P QR PRGHOR GH QHJÂFLR XPD IRUPD GH HVWDU TXH OKHV JDUDQWH VDÇGH HFRQÂPLFD QR PHUFDGR JOREDO (VWH FRQIOLWR QD IRUPD FRPR VH ID] JHVW¶R GH HPSUHVDV HQWUH UHSHWLU R FDPLQKR TXH M² VHJXLGR SRU DOJX¹P RSWDQGR SHOR DSDUHQWH EDL[R ULVFR RX WULOKDU XP FDPLQKR SUÂSULR ¹ XPD FRQVWDQWH HP SD½VHV WDO FRPR 3RUWXJDO DRV TXDLV IRL RX FRQ

WLQXD D VHU GLI½FLO YLYHU QXP PHUFDGR FRPSOHWD PHQWH DEHUWR 3RUWXJDO FDUUHJD WDPE¹P R SHVR GD VXD IDOWD GH FRQILDQ¸D H GR VHX QHJDWLYLVPR DV PHVPDV FDUDFWHU½VWLFDV K² PXLWR GHVFULWDV QRV 0DLDV 3DUHFH TXH SRU YH]HV QRV IRFDUPRV GHPDVLDGR QDV QRVVDV LQFDSDFLGDGHV IDOKDV SUREOHPDV H WHPRV D WHQG»QFLD SDUD ILFDU SDUD GRV QR WHPSR D ROKDU SDUD HVWDV GHVYDQWDJHQV &RPR QRV VHQWLPRV HP GHVYDQWDJHP WHPRV SRU FRQVHTX»QFLD XPD DWLWXGH FRQVHUYDGRUD SHUDQWH R ULVFR OLPLWDQGR GH IRUPD WUDQVYHUVDO D QRVVD FDSDFLGDGH SDUD TXHEUDU HVWH FLFOR GH QHJDWLY LVPR 0DV ¹ H[DFWDPHQWH HVWH FLFOR YLFLRVR TXH WHP TXH VHU TXHEUDGR (P 3RUWXJDO WHPRV XPD V¹ULH GH GLIHUHQFLDGRUHV H GH IDFWRUHV SRVLWLYRV TXH QRV G¶R XPD YDQWDJHP QDWXUDO 7HPRV FDSLWDO LQWHOHFWXDO GH H[FHO»QFLD XPD UHGH EHP HVWDEHOHFLGD GH FHQWURV GH LQYHV WLJD¸¶R H XPD QRYD JHUD¸¶R GH HPSUHV²ULRV H GH MRYHQV DQVLRVRV SRU HPSUHHQGHU WUDEDOKDGRUHV FDSD]HV H HPSHQKDGRV H D YDQWDJHP VH D TXLVHUPRV DSURYHLWDU GH VHUPRV SRU QDWXUH]D XP SD½V JOREDO FRP OLJD¸Ã†HV IRUWHV ³ (XURSD ³ $P¹ULFD GR 1RUWH H GR 6XO D éIULFD H FRP DOJX PDV UHOD¸Ã†HV SULYLOHJLDGDV FRP D éVLD

YDL VH DSUHQGHU WDQWR PDLV H PHOKRU TXDQWR PDLV D VRFLHGDGH R HQWHQGHU FRPR XPD FRPSHW»QFLD HVVHQFLDO SDUD D JHUD¸¶R GH HPSUHJR H ULTXH]D 3DUHFHP H[LVWLU DFWXDOPHQWH VLQDLV GH PDLV HP SUHHQGHGRULVPR PDV WHUHPRV TXH WHU DLQGD PDLV H PHOKRUHV HPSUHHQGHGRUHV PDLV DUURMDGRV RUJDQL]DGRV FDSD]HV GH SODQHDU H JHULU ULVFR H SUHSDUDGRV SDUD R PHUFDGR JOREDO

0DLV ,QRYD¸¶R H 0HOKRU *HVW¶R GH &RQKHFLPHQWR 3HQVHPRV QRYDPHQWH QD OHL GD RIHUWD H GD SURFXUD 6H TXLVHUPRV FRORFDU XP SURGXWR QR PHUFDGR JOREDO SRGH VHJXLU VH XPD GH GXDV HVWUDW¹JLDV SURGX]LU XP SURGXWR SDUD R TXDO M² H[LVWHP FRPSHWLGRUHV QR PHUFDGR WHQWDQGR HVPDJDU D FRQFRUU»QFLD FRP SUH¸RV EDL[RV RX GLIHUHQFLDU R SURGXWR DGLFLRQDQGR OKH FDUDFWHU½V WLFDV TXH ID]HP FRP TXH R FOLHQWH R FRPSUH PHVPR TXH R SUH¸R VHMD PDLV DOWR GR TXH RV GRV FRQFRUUHQWHV $ SULPHLUD HVWUDW¹JLD FRORFD QRV HP URWD GH FROLV¶R FRP HFRQRPLDV WDLV FRPR D &KLQHVD RX D ,QGLDQD H REULJD QRV PDLV FHGR RX PDLV WDUGH D FRPSURPHWHU D TXDOLGDGH R TXH FRQGX] D SUREOHPDV GH VXVWHQWDELOLGDGH $ VHJXQGD V VH FRQVHJXH FRP HVWUDW¹JLDV GH LQRYD¸¶R H TXDOLGDGH

!!!! > @

UREËWLFD

2 TXH IDOWD HQW¶R SDUD QRV WRUQDUPRV O½GHUHV HP PHUFDGRV FRP HOHYDGD JHUD¸¶R GH YDORU"

0DLV (PSUHHQGHGRULVPR 2 HPSUHHQGHGRULVPR H D LQLFLDWLYD Q¶R VXUJHP GH XP GLD SDUD R RXWUR 2 HPSUHHQGHGRULVPR WDO FRPR WRGDV DV FRPSHW»QFLDV DSUHQGH VH H

3DUD GHVHQKDU QRYDV VROX¸Ã†HV H QRYRV SURGXWRV ¹ SUHFLVR FXOWLYDU XPD PLVWXUD GH SHQVDPHQWR LQR YDGRU YXOJDUPHQWH FRQKHFLGR SRU SHQVDPHQWR |RXW RI WKH ER[} XP ERP FRQKHFLPHQWR GRV PHUFDGRV H GR FRQWH[WR HFRQÂPLFR H D FDSDFL GDGH GH GHVHQYROYHU YDQWDJHQV H GLIHUHQFLDGRUHV EDVHDGRV HP FRQKHFLPHQWR $TXL HQWUDP RV


Turn static files into dynamic content formats.

Create a flipbook