which raises the profile and recognition of young skilled people, with the review of its Description of Roles and Worldskills Standards Specification for the Beauty Therapy for Worldskills competition, Kazan 2019. As part of the process, CIDESCO has been added to the Technical Description for this skill to acknowledge the organisation’s contribution in ensuring Worldskills is truly reflecting global industry.
Both CIDESCO and Worldskills are recognised worldwide for setting the gold standard in education, with both brands sharing identical values to not only establish but uphold the highest level of skills excellence throughout the world. Many of CIDESCO’s leading professionals have been appointed Beauty Therapy Experts for their country, which include CIDESCO International school teachers training the competitors.
The CIDESCO Guide to Becoming a Make-Up Artist
Becoming a make-up artist is a dream to many creatives around the world, but CIDESCO is proving that a fascinating career in makeup does not need to be just a dream. To be successful, artists will need to pair their visual flair with business skills, networking ability and a first-rate knowledge of hygiene best practices. In answer to these challenges, CIDESCO has brought together its global experts to create a Guide to Becoming a Make-Up Artist.
With accredited schools worldwide, CIDESCO has been defining the professional standard in the beauty therapy industry since 1946. With this experience it understands that the dynamic growth and developments in the industry requires a solid background of education a skills.
CIDESCO is proud to be leading the way in ensuring that standards reflects ‘best practice’ in the beauty and Spa industry.
Compiling advice from some of CIDESCO’s most successful makeup artists, accredited make-up school founders and examiners, the Guide to Becoming a Make-Up artist leads budding artists through the ingredients to success. Including key points from Linda Mehrens, founder of Scandinavia’s first CIDESCO accredited make-up school Mehrens Academy, and Leena Khandekar, founder of Lee’s Beauty and Spa Institute in India, the guide is designed to give future students a head start.
Highlighting key subjects such as hygiene, marketing, education and work experience, CIDESCO’s new guide draws on the success of its own members and helps to reiterate the importance of constant upskilling in make-up artistry.
This guide is part of CIDESCO’s Expert Guide series which includes the CIDESCO International Guide To Working Abroad and the CIDESCO International Guide To Opening a Beauty Salon.
Skill development in India
On request of the Swiss Embassy, Jacqueline Kennedy CIDESCO International’s new Business Development Officer was invited to present a lecture at the 8th CII Global Summit on Skill Development in Lucknow, India.
(CEO B&WSSC), Seema
(Section India), Jacqueline Kennedy BDO,Aradhara Trupathi (B&WSSC), Pratibha Dusaj (B&WSSC), Vicky Maden (B&WSSC); Left: Dr Indraneel Ghose PhD Senior Advisor, Education and Innovation Embassy of Switzerland and Jacqueline Kennedy, Business Development Officer CIDESCO International
In the Press
CIDESCO regularly attracts global media attention. Here is a selection of articles which have recently been published. We thank CIDESCO Section USA for their article in Beauty Launchpad promoting the 67th CIDESCO World Congress in Chicago.
Above: Jacqueline Kennedy speaking at the Summit; Far Left: Maya Paranjapye (Section India), Dinesh Sood (CEO CIDESCO School Orane, Punjab), Annu Wadhwa
Gopujkar,
Celebrating CIDESCO’s First Certificate Student
Following the introduction of the CIDESCO Certificates in 2018, we’re delighted to announce that Audrey Paradza from the Elite School of Beauty, t/a Cindy’s Beauty Therapy School in Zimbabwe is one of our first students who has completed the Skincare Certificate. Follow her journey on CIDESCO Facebook.
On receiving her Certificate, Audrey said, “It was amazing. I learnt so much in a very short space of time and I enjoyed each and every bit of it. I’m so excited, after all, CIDESCO is a prestigious qualification and I can’t wait to tackle the international sphere. It is going to be my oyster!”
The CIDESCO Certificate courses were launched in 2018 in the quest to offer the highest standards of professional qualifications and provide students with the means to equip themselves with the skills required to succeed in a highly competitive industry.
The new Certificates comprise of a combination of theory and practical skills, resulting in qualifications of value for the ever-changing needs of the industry we find ourselves servicing. This Certificate program provides students with career pathways, leading them towards the prestigious CIDESCO International Diploma Students who obtain a CIDESCO Certificate are assured that their qualifications will be recognized and respected worldwide enabling them to stand out in an increasingly competitive skills market.
This year we will see even more Schools take on the new CIDESCO Certificate program with significant interest from the USA, India and Ireland. With schools being able to recognize prior learning of Therapists, entitling the students to sit the CIDESCO PG Certificate program, which is tailored to their individual needs.
Welcome Spa Nursery
CIDESCO welcomes Spa Nursery Japan to the membership. This beauty spa is located in the first wooden five-story building in Kyoto and combines cultural skills cultivated in Kyoto with sophisticated technology. The spa has a natural philosophy around the five elements.
“I learnt so much in a very short space of time… I’m so excited, after all, CIDESCO is a prestigious qualification”
The three Certificates: Certificate in Skincare, Certificate in Aesthetics and Certificate in Body Therapy comprise of:
CIDESCO Certificate in Skincare
• Facial treatments
• Electrical equipment
• Waxing
• Make-up
CIDESCO Certificate in Aesthetics
• Facial treatments
• Electrical equipment
• Make-up
• Waxing
• Manicure and pedicure
CIDESCO Certificate in Body Therapy
• Body Analysis
• Pre-treatments
• Body Electricals
• Body massage
CIDESCO Section Greece celebrates 60 years Donate-a-Loo Schools Project
CIDESCO Section Hellas, President Iro Koroneou and the Board of CIDESCO Hellas which has been a CIDESCO member since 1958, celebrated their 60th anniversary in November. Guests were invited to an exhibition and reception held at the Amalia Hotel in Athens.
Despite the recent assurances from the South African Government that it will be getting rid of pit latrine toilets in state schools within two years, they still pose a daily danger to children in more than 4,500 state schools in South Africa that have them. A pit toilet is a large hole in the ground covered with a platform and many are shoddily built. In March this year, 5-year-old Lumka Mketwa fell into one of those big holes at an Eastern Cape school and drowned; and four years ago, another 5-yearold, Michael Komape, died a similar horrific death in Limpopo.
In Tito Mboweni’s Mid-Term Budget Policy Statement on 24 October, he stated that Treasury’s most urgent priority was to eradicate pit latrines in schools and that R800m has been added to the 2018/2019 adjustment
budget for the school infrastructure backlogs grant in an effort to save lives and restore dignity to tens of thousands of children. “Over the medium term, the government, donors and private-sector companies will fund these projects and test new sanitation technology,” said the Treasury.
In response to the dire situation and years when no action was being taken by Government, Honorary President Helene Bramwell, holder of CIDESCO’s Medaille d’Or and owner of The Mask Skin & Body Clinic in Parkview, Johannesburg established the Donate-a-Loo Schools Project to ‘gift’ toilets to some of the most needy schools in Gauteng until such time as the Education Department could provide permanent toilets with running water. With the support of
benefactors and donors, Donate-aLoo launched their Schools Project at Paradise Bend Primary School in Diepsloot on 19 November, which was co-incidentally also World Toilet Day, where six ‘enviro’ loos have been installed at a cost of R15000 per unit which includes an apron around the toilets – toilet rolls dispensers and hand wash units which will be put into a few classrooms.
Congratulations to Helene Bramwell for getting this phenomenal project off the ground.
Celebrations in Fiji
CIDESCO International Examiner, Corrine Brown, was privileged to be at the South Pacific Academy of Beauty Therapy Fiji’s third International CIDESCO examinations in November last year.
Over the years, School Director Debra Sadranu has achieved some spectacular results for her students and the island country Fiji. This includes winning Visionary and Women in Business awards, Fiji Excellence in Tourism, CIDESCO Section approved in 2017 and many more.
It is therefore no surprise that graduating students are in high demand and many have work placements secured before they graduate.
Corrine says “The unity, support and attitude of the staff, students and Fijian citizens have won me over. I now know why people come here and never leave.
“I was honoured to also be present and to witness the school’s 20th Anniversary Celebrations. Past students returned to pay respect and gratitude to where they began and how their careers unfolded into the success they now experience. Sharing amazing stories brought all in the room to tears. It was so touching, it is real and it moved me. Thank you for inviting me to share these amazing experiences with all of you.”
Corrine Brown has thirty one years’ experience in the health and beauty profession, primarily in the education and practical fields of beauty therapy, makeup artistry, complementary & holistic therapies and management of salons and spas, as well as over eight years’ experience in the international arena of advertising, marketing, direct response and public relations. Corrine has been a CIDESCO International Examiner for 25 years, examining students globally wishing to attain this prestigious, internationally recognised diploma. http://www.ihtaustralia.com/ corrinebrown.htm
Top Left: International CIDESCO Examiner Corrine Brown from Australia with Spa Academy Fiji staff; Top: Spa Academy Fiji Nov/Dec 2018 CIDESCO International Examinations; Middle: Spa Academy Fiji 2018 Graduation; Bottom three: Spa Academy 20th Anniversary Celebrations
Italy Celebrates 68th National Congress
Celebrating its 68th National Congress, CIDESCO Section Italy hosted a sparkling two day Spa & Beauty Forum in Italy’s capital city of Rome in December bringing industry professionals, experts and entrepreneurs together. One of the industry’s most anticipated events of the year, the 2018 Congress was no exception, incorporating a spectacular spa gala party in spa.
CIDESCO International’s President, Anna-Cari Gund was proud to be a guest at the event which was hosted by CIDESCO Section President, Dr. Andrea Bovero and included two full days of conference and workshops. Topics covered included such subjects as the role of chromatology in spa; wellness trade marketing; business planning; spa trends; and information on the CIDESCO Diploma and Certificates.
SPARKLING was the theme of the gala evening organised by LIFEXCELLENCE, a new way to experience the Spa, offering luxury, wellness, excellence and fun. This was a Gala evening with a difference. Guests donned bathrobes and experienced the innovative frontiers of wellness, in which the jet set of the Spa Business met to socialize, interact and have fun in the name of the most exclusive lifestyle ‘made in Italy’. The wet area of the Spa became the scene of an unprecedented show.
Among the Hammam vapours, guests enjoyed wonderful treatments such as alum stone scrub, rassoul mask, Turkish foam and Maghreb Savonage under the careful direction of specialists. In the saunas there were rituals to enjoy accompanied by spectacular music and colours.
Guests moved between the installations created to evoke the magical atmosphere of natural scenery in a wonderful world of perfume.
Delicious cocktails and food based on essential oils enabled guests to combine taste, style and fun in a unique setting. An innovative vision that recovers the tradition of the ancient Roman Baths with a new dimension of modernity.
Introducing SPACE99
CIDESCO International will be part of an exciting new futuristic project – SPACE99 which is taking place at this year’s Cosmoprof in Bologna.
Created by Dr. Andrea Bovero, President of CIDESCO Section Italy and LIFEXCELLENCE, SPACE99 is an experimental wellness zone and path featuring the unmistakable design of architect, Simone Micheli.
This immersive spa experience taking over 300 square meters of the show, is based on the five senses combining sounds, colours, materials, aromas and flavours. This enables the exhibitors to bring to life experiential stages animated by numerous shows and live events. At the centre of the path, in the multifunctional area of the Spa Lounge, visitors will be able to directly experience the wellness concept: taste herbal teas, wellness cocktails with essential oils, try innovative rituals and meet entrepreneurs, professionals and opinion leaders.
The Spa Experience is born from the desire to create a deep bond between the visitor and the environment…
A shining aura envelops the space. The colour white, a symbol of brightness, purity, an emblem of rebirth, spirituality and life, encourages the guest to let go, to free their mind from the weight of everyday life, to dedicate themself to the reconstruction of lost, fragmented interiority.
The Spa Experience is born from the desire to create a deep bond between the visitor and the environment, anchoring emotions and transforming space and time into unforgettable memories.
Beauty Careers
A career in the professional beauty industry can be a long and rewarding one taking you on an incredible journey.
Many of the CIDESCO memberships have started as newly skilled beauty therapists, some moving onto a plethora of careers such as salon manager or owner; spa director; beauty product house sales manager; schools examiner; lecturer and more... Along the way many great friendships are made. We talk to Miranda Allard, CEO of SpaStaff.com, a CIDESCO Associate Member about the career paths available and how to prepare for them. Every country has its own training programme with various levels of qualifications for the beauty and spa industry. Many therapists start with a basic beauty or massage diploma and add new skills to their CV during their career. This is fine for those who seek only to work in their own country. However the advantage of CIDESCO training is that it is not only considered by the industry as the most superior qualification but also the most accepted international qualification for those seeking to work in other countries.
The exciting thing about beauty training is there are so many career paths to choose and follow. Whereas some love the daily variety and remain hands on therapists throughout their career, others like the idea of specialising in certain areas and become expert facialists for example. Those who enjoy leadership can structure their path towards becoming a salon or spa manager and there is always the option to teach. Product companies also require beauty therapists as trainers and sales reps with good money to be made for area managers.
Your CV is usually the first opportunity you have to pitch yourself for a job. Employers may be in a situation where they have a whole pile to look through so it is vital to give a great impression at first glance. Some job seekers make a great effort to design their CV to stand out so it is noticed. That is fine as long as the employer can quickly see what they are looking forsuitable qualifications and appropriate previous experience. A personal statement at the top shows your personality and ambition - so work on that to get noticed. Layout should be clean and simple. We at SpaStaff.com offer a free CV writing service. Once registered, job seekers are directed through 7 Steps - once these are filled out the system produces a finished item which can be printed off and used anywhere - while at the same time once approved by a member of our team, our online job ads can be applied to and if desired the CV can be released into the database for searching employers.
Interviews these days may be conducted in person, via media such as Skype or even initially over the phone.
In the less formal world we live in today it seems that candidates seem to think they don’t need to dress to impress when going for a job interview. This is something I often hear at spa and beauty conventions. So give a great first impression, even over a Skype interview, by arriving smart, well made up and tidy - they are looking for a professional!
Read on for Miranda’s tips for interview success…
Trade Show Tips
Exhibitions can be overwhelming so you ideally want to plan ahead to gain the most out of attending them.
No matter what your job is in the beauty or spa industry, attending a trade show can be extremely worthwhile. Not only is it the perfect opportunity to meet up with your existing suppliers and network with new prospects, it is the ideal place to discover new innovations.
Exhibitions are also a great place to further your own self-development and education. Many trade shows host seminars, expert panels and workshops which can all contribute towards your corporate and personal development.
Exhibitions can be overwhelming so you ideally want to plan ahead to gain the most out of attending them. First of all it is important to acknowledge what you want to achieve from attending the show. You may be required to take a day off work, or even need to travel some distance to attend. Having a clear strategy will ensure your visit delivers the results you want.
To help you get the most of your next trade show visit we have put together some useful tips:
