Initial Audit Period: July 1, 2024 - June 30, 2025
The Chronicle News
2843 East Grand River Avenue
East Lansing, MI 48823
EMAIL: info@thechroniclenews86.com (517) 897-8277 www.thechroniclenews.com
1. Audited Media Platforms
Print Publication:
Website:
Social Media:
Video:
Email Media:
Average Net Circulation: 6,979 (Print Edition)
Average Website Users: 1,871
Average Facebook Followers: 9,729
Average Instagram Followers: 4,321
Average LinkedIn Followers: 730
Average TikTok Followers: 904
Average X (Twitter) Followers: 207
Average Threads Followers: 172
Average YouTube Subscribers: 1,085
Average E-Newsletter Subscribers: 596
Average Open Rate: 55.9%
The Chronicle News – Total Gross Contacts
CVC Estimated Edition Readership: 21,635
Total Digital Contacts: 19,352
Total Estimated Gross Contacts: 40,987*
*Total gross contacts include CVC estimated edition readership, website unique users, social media followers, and opened e-newsletter contacts. Total gross contact estimates can include significant audience duplication. There was no attempt made to eliminate any duplication that may exist.
2. Publication Information
Number of Editions: One
Format / Average Page Count: Tabloid / 12 Pages
Circulation Cycle: Bi-Weekly
Ownership: The Chronicle Media Group Year Established: 1986
Publication Type: African American Publication 100% Controlled / 0% Paid / 0% Sponsor Paid Content: 45% Advertising / 55% Editorial
Primary Delivery Methods: <1% Mail / 84% Controlled Bulk / 16% Waiting Room
Insert Zoning Available: No
CVC Member Number: 01-4509
DMA/MSA/CBSA: Lansing, MI / Lansing-East Lansing, MI / Lansing-East Lansing, MI
Audit Funded By: Publisher
3. Rate Card and Mechanical Data
Rate Card Effective Date: January 1, 2024
Mechanical Data - Print: Two (2) columns X 10.5" column depth
Print Open Rate:
Insert Open Rate:
Full page: 10.25" wide X 10.5" depth.
Black & White: $1,300.00 Full Page - $200.00 1/8th Page
Color: $1,425.00 Full Page - $300.00 1/8th Page
$80.00 per thousand
Classified Rate: $25.00 per column inch
Deadline Day & Time: Friday by 4 PM
Mechanical Data - Web: 728 x 90 / 300 x 250 / 120 x 240
Website Rates:
4. Contact Information
$300.00 - $159.00 per month, based on position Additional rates may be available from the publisher.
Publisher: Yanice Jackson EMAIL: info@thechroniclenews86.com
Advertising: Yanice Jackson EMAIL: info@thechroniclenews86.com
Circulation: Anastacio Ramosll EMAIL: info@thechroniclenews86.com
Explanatory – Print
PARAGRAPH FIVE AUDIT PERIOD SUMMARY
AVERAGE NET CIRCULATION: Average net circulation based on quarterly averages for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). See audit period detail (H).
AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). See audit period detail (F).
NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start-up copies. See audit period detail (A).
AUDIT PERIOD DETAIL
A. 1. NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start-up copies.
B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.
C. CONTROLLED DISTRIBUTION (NON-PAID): Editions distributed by the publisher free of charge.
1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi- family residences, and/or businesses.
2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5G returns.
3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi-family residences, and/or businesses, and/or post office boxes.
4. REQUESTOR MAIL: Editions delivered on a requestor basis by United States Postal Service mail to single family residences, and/or multi-family residences, and/or businesses, and/or post office boxes. Qualified requestor circulation and other mail permit qualifications are audited by the United States Postal Service and not determined by CVC.
5. CONTROLLED WAITING ROOMS: Editions delivered to the waiting areas of local business and office buildings, including, but not limited to salons, medical and professional offices.
6. CONTROLLED HOTELS: Editions distributed to area hotels and available to individual readers. Subject to paragraph 5G returns.
7. EVENTS, FAIRS, FESTIVALS and TRADE SHOWS: Editions distributed to attendees and members of conventions, local fairs, festivals, trade shows and available to individual readers. Subject to paragraph 5G returns.
8. CONTROLLED EDUCATION: Editions distributed to area schools or educational institutions and available to individual readers. Subject to paragraph 5G returns.
9. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5G returns.
CONTROLLED RETURNS: Edition distributed in the controlled distribution category, returned to the publisher unclaimed during the edition cycle *(See paragraph 10 for CVC return/unclaimed confirmation.) Publications with greater than 25% returnable source distribution must report returns or unclaimed copies to qualify for net circulation reporting.
D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.
1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. See paragraph 11 for paid reporting analysis.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5G returns. See paragraph 11 for paid reporting analysis.
3. MAIL: See C3 for explanation of mail distribution. See paragraph 11 for paid reporting analysis.
4. PAID WAITING ROOMS: See C5 for explanation of waiting room distribution.
5. PAID HOTELS: See C6 for explanation of hotel distribution.
6. PAID EDUCATION: See C8 for explanation of educational copy distribution.
7. RESTOCK / OFFICE SERVICE: See C9 for explanation of restock and office distribution.
PAID RETURNS: See section C: controlled returns for explanation of returns reporting. *(See paragraph 10 for CVC return/unclaimed confirmation.)
E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange or voluntary reader payment system.
1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a sponsored or voluntary pay basis. Subject to paragraph 5G returns.
3. MAIL: See C3 for explanation of mail distribution.
4. SPONSORED WAITING ROOMS: See C5 for explanation of waiting room distribution.
5. SPONSORED EDUCATION: See C8 for explanation of educational copy distribution.
SPONSORED RETURNS: See section C: controlled returns for explanation of returns reporting *(See paragraph 10 for CVC return/unclaimed confirmation.)
F. AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C).
G. TOTAL UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle. *(See paragraph 10 for CVC return/unclaimed confirmation.)
H. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G).
7. Distribution by Zip Code (06/12/2025 Edition) Thursday
7. Distribution by Zip Code (06/12/2025 Edition) Thursday (continued)
8. Distribution by County (06/12/2025 Edition) Thursday
9. Verification of Distribution – Carrier Delivery and Mail Distribution
The Chronicle News did not report significant carrier delivery or mail distribution during the audit period. Carrier delivery is verified through the review of carrier statements and/or additional publisher support documents. Mail distribution is verified through the review of postal mail statements and/or additional publisher support documents.
10. Verification of Distribution – Controlled Bulk / Demand Distribution / Single Copy
The Circulation Verification Council performed delivery verification in the primary market areas indicated in paragraph nine. Delivery verification is performed using multi-source methodologies considered necessary under the circumstances of the audit. Delivery verification can include, but is not limited to, on-site verification, business phone verification, online, email, and/or social media contact.
CVC verification substantiates The Chronicle News’s claim of 52 returnable source distributed editions returned to the publisher unclaimed after the edition cycle.
11.
Paid Reporting Analysis – Not Applicable
12A.
Audited Average Website Reporting - www.thechroniclenews.com
Explanatory – Website
PARAGRAPH TWELVE (A)
TOTAL USERS: A unique user to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique users. Please see CVC Rules & Regulations for further information.
SESSIONS: The total number of sessions, expressed as a monthly average, to a publication’s website regardless of unique status, as expressed above.
VIEWS: The transmittal of a full page contained within the website to the user’s browser.
PAGES PER SESSION: The average number of page views per session, expressed as a monthly average.
AVG. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in hours, minutes and seconds.
12B. Audited Online/Digital Edition Reporting
Explanatory – Digital Edition
PARAGRAPH TWELVE (B)
UNIQUE DIGITAL EDITION USERS: Unique users to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser with the defined cycle. A unique user counts once within the timescale. A user can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information.
DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.
12C. Text Media - Not Reported
12D. Social Media
Media Source
- @thechroniclenews86
X (Twitter) - @thechroniclenews86
Threads.com/ @thechroniclenews86
Explanatory – Social Media
PARAGRAPH TWELVE (D)
FACEBOOK LIKES: The average number of followers as expressed by the Facebook page. Information sourced at regular intervals from the publications page on Facebook.com or third party measurement sources.
INSTAGRAM FOLLOWERS: The average number of followers as expressed by members of the Instagram community. Information sourced at regular intervals from the publications page on Instagram.com or third party measurement sources.
LINKEDIN FOLLOWERS: The average number of followers as expressed by members of the LinkedIn community. Information sourced at regular intervals from the publications page on LinkedIn.com or third party measurement sources.
TIKTOK FOLLOWERS: The average number of followers as expressed by members of the TikTok community. Information sourced at regular intervals from the publications page on TikTok.com or third party measurement sources.
X (TWITTER) FOLLOWERS: The average number of followers as expressed by members of the X (Twitter) community. Information sourced at regular intervals from the publications page on X (Twitter.com) or third party measurement sources.
THREADS FOLLOWERS: The average number of followers as expressed by members of the Threads community. Information sourced at regular intervals from the publications page on Threads.com or third party measurement sources.
12E. Email Media
Explanatory – Email Media, E-Newsletters & E-Blasts
PARAGRAPH TWELVE (E)
NON-SUBSCRIBER EMAIL OPT-IN DATABASE: Subscribers who have provided email contact data to receive newsletters, special content, special offers, coupons or redemption codes for use within a specified period of time, and are sourced through third party efforts such as trade shows, opt-in email newsletters or surveys.
12F. Video & Podcast Media
Explanatory – Video & Podcast Media
PARAGRAPH TWELVE (F)
YOUTUBE CHANNEL: Video feeds viewed by guests or followers of the publications social media accounts.
13. Council Audit Statement
Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, technology, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Regulations. In our opinion, this report fairly and accurately represents the publication's printing, distribution, circulation, and technology reporting, if applicable, for the period indicated. The publication has sworn that the information presented for this audit reporting is accurate and supplied CVC with general business records substantiating the information under audit review. This report is released subject to the provisions of the CVC Rules & Regulations which are hereby incorporated by reference. CVC Rules & Regulations may be amended from time to time without notice at the sole discretion of CVC. In no event shall CVC be liable for indirect, incidental, consequential, special, or punitive damages, or damages for lost profits, lost income, or lost savings arising by negligence, intended conduct, breach of contract, or otherwise. CVC reports and data are released for the sole use of advertising purchase evaluations and any use for valuations or determination of value is strictly prohibited. CVC reports may not be used for USPS requestor or other permit qualifications. This report is subject to copyright laws and may only be reproduced by the publisher.