#TEACHERSTOGO
st 1 EDITION
DESIGN www.teachers-to-go.com
BRAND IDENTITY GUIDELINES
Prepared by #TTGCreatives
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This is a guide to understand Teachers to GO! better. 04 Introduction 06 Our Services 07 Our logo 08 Do’s and Don’ts 10 Our Mascot 12 Our Typeface 13 Our colours 14 Usage
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Introduction Teachers-to-GO! is an online educational platform designed for students by the teachers. We connect STUDENTS to the best TEACHERS around the world! Our branding is essential to Teachers-to-GO! experience. The focus of our identity is fun and playful simplicity. This is a guide to the basic elements that make up Teachers-to-GO! We created this document to help communicate our branding guidelines to partners seeking to feature teacher-to-GO! We need to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique. Have a read, it will help you get to know us a little better.
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Our Services Here are the Teachers-to-GO! services Academic Assistance 4:LIVE! 1-on-1 Tutoring 4:Homework HELP!
Online SAT/ACT Prep University Counseling Services University Visits to Philippine Medical School Worlwide School Search Educator Recruitment Online Academy (Learning Management System) Educational Programs
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44IB DP Summer Schools
44Service Learning Trips
44Summer Programs
:::::UK Pre IBDP Summer Schools :::::UK Mid IBDP Summer Schools :::::USA Pre IBDP Summer Schools :::::USA Mid IBDP Summer Schools :::::UK University Tour :::::Scotland University Visit
:::::Cambodia
:::::Discover London Programme :::::UK Summer OxBridge Preparation Programme :::::UK Career Taster Programme :::::UK Education Taster Programme :::::International Summer School for Teens, Stirling, Scotland :::::Discover Geneva + Switzerland Programme
:::::Laos :::::Thailand :::::Vietnam
Our Logo is what makes us unique and it is a very valuable asset to us. Our logo is to be used for both printed materials and all screen works which includes printed publications, advertising, billboards, posters, flyers, websites, banners and presentations.
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Do’s and don’ts. We dont put limits to any kind of creativity but here are some few things that we think not cool and might disappoint us when we happens to see it in any produced materials. 01 The space around the logo Always leave the logo some space to breathe. Use white backgrounds. 02 If the unavoidable happens If it’s unavoidable to sit the Teachers to GO! logo on a colour (we prefer TTG mint green), use the white logo. 03 Eenk! Do not sit the logo on yucky colours or any kind of images. 04 Not cool Do not use the white logo on backgrounds that are too light or cluttered. 05 Not right Do not rotate, stretch or change the color of the logo. 06 Not outstanding Do not add embellishments like drop-shadows, embossings etc. to the logo.
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Our Mascot Our Mascot is an illustration of a hero teacher. His name is Super Keen. Super keen is always there whenever a student having a hard time on his/her school work. Super Keen is Teachers-to-GO! Call super keen whenever you need him.
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Super Keen Back View
Super Keen Side View
Super Keen Flying
Super Keen Working Online
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Our Typeface. Roboto Roboto is a neo-grotesque sans-serif typeface family developed by Google. Roboto is nice, simple font, good for anything from headlines to text. Use Roboto wherever possibe.
Aa Aa Aa Aa
Roboto Thin
Roboto Light
Roboto Regular
Roboto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
Source: www.google.com/fonts/specimen/Roboto 12
Our Colours. Our colours defines us.
#8DC63F
This is our primary colour for print and web materials.
#03A550
#4D8E73
#045C9E
#424143
#73C058 #9BCE74
#74C4A5 #A2D7BF
#27AAE1 #6ACBEC
#808285 #A7A9AC
#F79B22
#E81761
#E19653
#DDD350
And this is our secondary colours.
We also consider this colors.
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Usage. Our logo is the most important of all. Let’s not abuse it and use it with our rules. So here’s a guide for a correct and accurate usage of our logo.
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www.teachers-to-go.com 18
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