EFFECTIVEL Y ENGAGING CHURCHE S
fuel +
FRICTION
Minimizing the Barriers that Keep Churches from Taking Action
FUEL
FRICTION
EXAMPLES:
EXAMPLES:
Heightens the appeal of an idea and incites a desire to change. •
incentives
•
data
• • •
Psychological or situational forces (often hidden) that oppose change.
features
•
comfort
•
fear
•
emotion
•
etc.
•
the familiar confusion
Situational
(i.e. managing a crisis, finishing a project, etc.)
“Fuel alone is insufficient.
To create change we must first
understand the
forces operating against it.”
- The Human Element
WE TEND TO THINK IN AND RESPOND WITH FUEL • • • • •
Market better Sell more vision Communicate urgency/crisis Intensify emotional appeal Etc.