Classy Comfort, Unleashed Confidence
Choosepantiesthatprovideappropriate coverageforyourclothingandpersonal preference.High-waistedorfull-coverage optionscanbeparticularlyhelpfulin preventingpantylines.
About Us
G e e t a S i n g h w a s t h e v e r y f i r s t w o m a n t o e n t e r
t h e c o m p e t i t i v e m a l e - d o m i n a t e d i n n e r w e a r
i n d u s t r y i n 1 9 8 6 . S h e e n t e r e d w i t h a s i m p l e
v i s i o n o f p r o v i d i n g a h i g h - q u a l i t y 1 0 0 % c o t t o n
b a s i c e s s e n t i a l g a r m e n t f o r t h e I n d i a n W o m a n a t
a f f o r d a b l e p r i c e s . W i t h o v e r 3 5 + y e a r s o f
i n d u s t r y e x p e r i e n c e , s h e h a s c a r v e d a n i c h e f o r
h e r b r a n d s a n d h a s m a d e C H I C a h o u s e h o l d n a m e
s y n o n y m o u s w i t h c o m f o r t . A s a n e n t r e p r e n e u r ,
s h e e n j o y s c h a l l e n g e s a n d p o u r s h e r c r e a t i v e
e n e r g y i n t o e v e r y s i n g l e a s p e c t o f t h e r a n g e . S h e
i s a r e n o w n e d n a m e i n t h e i n d u s t r y w i t h a
n a t i o n w i d e c u s t o m e r l o y a l t y a n d d e a l e r b a s e .
About Our Products
Y o u r G u i d e t o C h o o s i n g t h e P e r f e c t P a n t i e s f o r
C o m f o r t a n d C o n f i d e n c e C h o o s i n g t h e p e r f e c t
u n d e r w e a r c a n m a k e a b i g d i f f e r e n c e i n c o m f o r t a n d
c o n f i d e n c e . H e r e ’ s a s i m p l e g u i d e t o h e l p . . .
C h o o s i n g t h e r i g h t f a b r i c f o r u n d e r w e a r i s c r u c i a l f o r
c o m f o r t a n d h e a l t h . H e r e a r e s e v e r a l r e a s o n s w h y
1 0 0 % c o t t o n u n d e r w e a r s t a n d s o u t a s a n e x c e l l e n t
c h o i c e : B r e a t h a b i l i t y : C o t t o n i s h i g h l y . . .
C o v e r a g e a n d F i t : H i p s t e r u n d e r w e a r t y p i c a l l y
p r o v i d e s m o r e c o v e r a g e t h a n b i k i n i s t y l e s , o f f e r i n g
c o m f o r t a n d s u p p o r t w i t h o u t b e i n g o v e r l y r e s t r i c t i v e .
T h e w a i s t b a n d s i t s c o m f o r t a b l y o n t h e h i p s , p r o v i d i n g
a s e c u r e .
Our COLLECTION
WOMEN GIRLS
ECO PANTIES
CHIC PANTIES BIKINI
TOP ECO PANTIES
Underwear makes me uncomfortable and besides my parts have to breathe.
CHIC'S Journey
1 9 8 7 - B i r t h o f C H I C . D i s t r i b u t i o n t o T i e r 1
& 2 C i t i e s , 4 0 0 0 + d e a l e r n e t w o r k .
1 9 9 3 - B i r t h o f C H I C I T A . R a n g e f o r g i r l s a g e d
2 - 1 4 .
2 0 0 1 - A d v e r t i s i n g i n P r i n t M e d i a : F e m i n a ,
G r i h S h o b h a a n d C h i t r a l e k h a .
2 0 0 2 - C o r p o r a t e H i - F a s h i o n S t o r e s :
W e s t s i d e , R e l i a n c e a n d B i g B a z a r .
2 0 0 8 - M a r k e t i n g O f f i c e s O p e n e d : D e l h i ,
H y d e r a b a d , C h e n n a i , K o l k a t a .
2 0 1 0 - A d v e r t i s i n g : F a s h i o n S h o w , S t o r e
L e v e l B r a n d i n g , C h i c C a r i s s i m o .
2 0 1 4 - B r a n d I n t e g r a t i o n u n d e r A v o n
E n t e r p r i s e s
2 0 2 0 - E x p o r t s , E - C o m m e r c e & R e t a i l S a l e s
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