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GEETA SINGH WAS THE FOUNDER WOMAN
TO ENTER THE COMPETITIVE MALEDOMINATED INNERWEAR INDUSTRY IN 1986.









In 1986, Geeta Singh bravely entered the male-dominated innerwear industry with a vision: to create affordable, high-quality 100% cotton essentials for Indian women. Her brand, CHIC, quickly became synonymous with comfort, resonating with customers nationwide.


Over 35 years, Geeta’s passion transformed her into a celebrated entrepreneur, known for her innovative designs and unwavering commitment to quality. She faced challenges head-on, turning skeptics into loyal supporters. Today, CHIC isn’t just a brand; it’s a movement that empowers women, thanks to Geeta’s relentless drive and creativity. Her legacy is woven into every garment, inspiring future generations.












WARMTH WOMEN'S UNDERWEAR SET



























































