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South Suburban Citizen 11-2-2022

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BUSINESS

C

SOUTH SUBURBAN

WEEK OF NOVEMBER 2, 2022

WEEKLY

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Cute as a Cupcake started with Michelle Wainwright selling them at vendor fairs, then in a kiosk at a mall in Merillville. Now she has a brick-and-mortar store in Merrillville, with plans to expand to the Chicago market. PHOTO Michelle Wainwright started her business, Cute as a Cupcake, in 2015.

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PROVIDED BY MICHELLE WAINWRIGHT.

PHOTO PROVIDED BY MICHELLE WAINWRIGHT.

BLACK BUSINESS OWNER

P9

RECEIVES BRAND HELP FROM MARKETING EXPERT

Michelle Wainwright started Cute as a Cupcake in 2015 when she lost her job in the pharmaceutical industry. She took her severance and used it to start the business. She sold her cupcake jars at vendor fairs and Farmer’s Markets. Then she had a kiosk in the mall in Merrillville, and now, she has a brick-and-mortar location in Merrillville. P2 citizennewspapergroup.com

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