FRANCHISE GUIDE This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Mi nne sota F i l e N o. F -5 829
TASTE THE FUTURE OF CHESTER’S. Chester’s 2.0 addresses the challenges that operators feel around managing labor, controlling waste, driving sales, and serving delicious food. Our new model is a game-changer, featuring an innovative merchandiser that triples the hold time on tenders, a two-basket frying system for greater efficiency, and a revamped packaging suite to help with sales and speed of service. Imagine the possibilities.
WHY I CHOOSE CHESTER’S At Chester’s, we truly believe that we have several competitive advantages vs. other c-store chicken programs – Service, Support, COGS, Training, and Customer Satisfaction. But don’t take our word for it. Here are what some of our operators, who have previously partnered with other chicken brands in their c-stores, have to say:
Having partnered with another program, what makes Chester’s your preferred program?
What would you tell other operators who are considering switching to Chester’s?
“I could recognize the entire Chester’s Team by name, but when it comes down to it, I chose the Chester’s Team not the program. The relationships are what make this program amazing, andthey just happen to sell the best chicken around!”
“If you are interested in a better system, better support, and a bettter overall experience – MAKE THE SWITCH. It will 100% be worth it.”
MARK GRAHAM C-Store Operations Manager Summit Stores 4 Active Chester’s Locations
2X
Double-Breaded Family Recipe
ROGER HUDSON Sr. Food Service And Beverage Manager MFA Oil/Break Time Convenience Stores 14 Active Chester’s Locations
Focus on Margins
National Brand Recognition
Turnkey Concept
Operational Training and Field Support
This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
TURNKEY CONCEPT
Chester’s offers flexible store layout options to fit the needs of your location. Our Store-inStore and Full Dining models are designed to optimize sales at convenience stores, travel centers, supermarkets, and more.
IN-LINE 8’ COUNTER
500+ sq. ft.
Our most popular option features Chester’s fried chicken within a maximized, in-line format. → Crispy Station (46”w) → 2 Panel Menu + 1 Panel Promo Board → Optional back up Hot Holding Cabinet (for stores doing over $1500 in daily sales)
IN-LINE 6’ COUNTER
500+ sq. ft.
For stores with a slightly smaller footprint or service area, the 6’ counter delivers the full Chester’s experience in a smaller space. → Crispy Station (46”w) → 2 Panel Menu Board
FULL DINING ROOM
500+ sq. ft.
Extend Chester’s into your dining room for a more immersive guest experience. → Crispy Station (46”w) → 2 Panel Menu + 1 Panel Promo Board → Optional back up Hot Holding Cabinet (for stores doing over $1500 in daily sales) → Sourced Materials for Tables, Chairs, Service Counter, Walls, etc.
CHICKEN Chester’s fresh, marinated bone-in and tenders are doublebreaded and fried to golden perfection. Our signature recipe uses Chester’s Poultry, Breading, and Batter Dip. Our Bites, Livers, and Gizzards are frozen products that are thawed and double-breaded, just like our fresh chicken. Lastly, our Bone-In Wings are fully cooked and frozen for easy freezer to fryer preparation and delicious flavor.
BONE-IN CHICKEN
CHICKEN BITES
CHICKEN TENDERS
LIVERS AND GIZZARDS
BONE-IN WINGS
SANDWICHES Chester’s Chicken Sandwiches are specially marinated, double-breaded, fried to perfection and served on delicious Martin’s Potato Rolls.
STINGIN HONEY GARLIC CHICKEN SANDWICH
BUFFALO CHICKEN SANDWICH FRIED CHICKEN SANDWICH
HOMESTYLE SIDES Chester’s Sides are a taste of home cooking on-the-go. Preparation is fast and easy.
MAC & CHEESE
CHESTER’S WEDGES
HONEY BUTTER BISCUITS
MASHED POTATOES WITH ROASTED CHICKEN GRAVY
GREEN BEANS
DIPPING SAUCES
DESSERTS
Our cravable dipping sauces feature 5 unique flavor profiles, including our signature Chester’s Sauce.
Our delicious fried pies are conveniently low labor.
APPLE FRIED PIE
STRAWBERRY CREAM CHEESE FRIED PIE
PACKAGING
PACKAGING AND SUPPLIES Use our branded boxes, wax bags, branded sides containers, and sandwich labels for all packaging solutions. Ensure better tasting food and help maintain your equipment by using Chester’s Premium Liquid Fry Shortening, ClariFRY, Deep Cleaning Fryer Powder, and filter paper. Chester’s franchisees are required to serve Chester’s full menu and stock approved products. This includes Chester’s poultry, breading, batter dip, sides, desserts, packaging, and supplies.
Minnesota File No. F-5829 This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
KITCHEN LAYOUT & EQUIPMENT 179200
1
Marshall Air Systems, Inc. 419 Peachtree Drive South Charlotte, NC 28217 (704) 525 - 6230
2
Food Service Equipment Engineered with Innovation.
LISTED
HEIGHT: 26.000" [660.4mm] WIDTH: 24.750" [628.7 mm] DEPTH: 16.000"[406.4 mm]
US
Intertek
4 Thermoglo 5 TM
ELECTRICAL SPECIFICATIONS: VOLTS: 120V AMPS: 14A POWER CORD: 12/3 CORD WITH A NEMA 5-20 PLUG 6 FT [1829] EXTENDED FROM UNIT
CM
C
GENERAL SPECIFICATIONS: (2) 1/2 SIZE PANS PER DECK
3 24.750 [628.7]
8
9
FEATURES DRAWN BY:
REVISION HISTORY REV
DESCRIPTION
DATE
BY
1
AMP LOAD WAS 13A
4/11/2023
S.A.
This drawing is property of Marshall Air Systems, Inc. and contains confidential and proprietary information of Marshall Air Systems, Inc.. This drawing is provided to the recipient on loan only for the purposes of reference, installation, use and/or maintenance of the depicted equipment of Marshall Air Systems, Inc., and no other purpose. This drawing shall not be copied, reproduced, loaned, disposed of, or otherwise disclosed to any third party, either directly or indirectly except in carrying out the aforsaid purposes, and shall be returned to Marshall Air Systems, Inc. upon request. The recipient's acceptance of this drawing shall be deemed to constitute express consent and agreement to the forgoing terms.
S.A.
Even heat eliminates hot & cold spots. Integrated temperature control to program the optimum temperatures for each food item Timer function can be linked to manage FIFO for a single food item or independent for flexibility Three daypart programs are available throughout the day Flat surface allows for easy wipe-clean maintenance Food stays “presentation ready” longer because exact internal temperatures can be reached faster and maintained longer LED illumination (2) Pie Ribbons and (2) Tong Holders USB Port for programming changes
STORE-IN-STORE LAYOUT EXAMPLE
MARSHALL AIR SYSTEMS, INC.
DATE:
5/7/2019
HOLDING CABINET, 3 TIER, 6.625" OPENING The Marshall DH5U-1111B Crispy Station holding 26.000" X 24.750" X 16.000" cabinet features ThermoGlo™ heating technology. Heat REFERENCE A 1 radiates from every square inch ASBY of the upper and179200 lower __.___ __.___ 1:6 X DH5-666BJCK NTS flat heating surfaces. This eliminates the need to clean intricate Calrod heaters, wire guards and reflector assemblies. ThermoGlo™ flat heating surfaces transmit more heat, efficiently and evenly resulting in longer hold times for a variety of food products. The Crispy Station has 3 heat zones for various pan configurations (pans not supplied). Two pie ribbons and two tong holders are provided. The front and sides are enclosed with easily removable, tempered glass. Illumination is provided by LED lights. There is a USB CONSTRUCTION port that simplifies programming updates. GENERIC NAME: HOLDING CABINET PRODUCT LINE: FAB MATERIAL:
PRODUCT CLASS: HHC
The fryer cooks fried chicken quickly and easily, delivering maximum profits with minimum effort and expense.
2 BREAD AND BATTER TABLE
7
Marshall's Holding Cabinets incorporate ThermoGlo™ technology designed to hold a variety of baked, broiled, grilled or fried products hotter and longer.
16.000 [406.4]
26.000 [660.4]
1 FRYER
6
Model DH5U-1111B Crispy Station, Two Tier
SIZE:
ROUTING:
SCALE:
DWG. NO.:
IMAGE MAY BE REDUCED
REV.:
CODE:
Approximately 500 sq. ft.
Copyright © 2017 Marshall Air Systems, Inc. All rights reserved
The “BBT” is used to double hand-bread the chicken before frying.
Marshall’s precision timer/controller allows for
set points for the top and bottom heating 3 CRISPY STATION MERCHANDISER independent surfaces and product time management for holding
section. controller has an on board First in-First out The Crispy Station merchandiser from Marshall AirThe uses management system with easy to use LED indicators. ThermoGlo™ technology to keep chicken hot, crispy and fresh All Marshall products are supported by a nationwide for longer. service organization and in-house, full-time Customer
Support Department. To place an order call: (704-5256230)
17’-0”
Heavy gauge stainless steel Designed and built to custom specifications with heat radiating from the ThermoGlo surfaces Heaters designed with a flat unbreakable radiating metal face encased in stainless steel housing
6
TM
ETL (US, Canada) & NSF Listed FOR COMMERCIAL USE ONLY
4 BACK UP HOT HOLDING (OPTIONAL)
8
Marshall Air Systems, Inc. Ideal for high volume locations who need additional hot 419 Peachtree Drive South • Charlotte, North Carolina 28217 USA • Phone: (704) 525-6230 Fax: (704) 525-6229 • www.marshallair.com holding capacity during peak times.
7
Printed in U.S.A.© Marshall Air Systems, Inc. 2025 All rights reserved. Marshall’s commitment to quality and product improvement may change specifications from time to time.
195549 Rev 020325
5 LANDING TABLE Roll the landing table right up to the fryer, unload cooked product directly into the pan, and immediately transport the hot food to the serving line or warmer.
6 OIL CADDY The oil caddy is a durable container for safely handling waste shortening.
9
2
1
5
7 CADCO OVEN
8 SIDES RETHERMALIZER The rethermalizer is used to heat and prepare all of the side offerings, like mac and cheese, green beans, gravy, etc.
9 SMALLWARES KIT This kit contains smallwares necessary for preparing and serving Chester’s chicken, as well as important tools for fryer maintenance.
10 OTHER Franchisee is required to have ample dry, refrigerated, and frozen storage space. Franchisee is also required to follow local ordinances regarding vent hood requirements and fire prevention.
4
3
17’-0” Minimum
The Cadco oven is used for preparing biscuits and other miscellaneous items.
8’ CRISPY STATION ARRANGEMENT AVAILABLE AS COUNTERTOP MODEL OR FREESTANDING KIOSK
Equipment measurements may vary depending on specific models ordered.
Minnesota File No. F-5829 This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
BEST IN CLASS MARKETING STORE BRANDING
LED building sign, service counter laminate and graphic, street talker, wall poster holder, and digital menu boards
DELIVERY SERVICES
Partner with delivery services to increase sales volumes
LOCAL STORE MARKETING
Wall posters, window clings, bollard sleeves, bowhead banners, and more
GRAND OPENING SUPPORT Grand Opening Event featuring product samples, giveaways, and a special appearance by the Chester mascot to build excitement and drive sales
PROMOTIONAL CALENDAR
Three promotional periods per year, backed by extensive marketing support
CHESTER’S CLUB
Loyalty program where members can win exclusive merchandise and get insider Chester’s infomation
PERMANENT SIGNAGE
Pole signs, store front signs, monument signs, DOT signage, and more
DEDICATED SUPPORT OPERATIONAL TRAINING & FIELD SUPPORT → 4.5 Day Opening Week Training → Assigned Chester’s Representative
TRAINING VIDEOS & JOB AIDS We offer a full online library of easyto-understand training videos and comprehensive job aids. Available on the Franchise Resource Center located on our website.
OPEN A CHESTER’S IN JUST
5
STEPS
1 Application and Approval 2 Agreement 3 Store Readiness Review 4 On-Site Training 5 Grand Opening Celebration! FRANCHISE WITH US
1 5 3 1 3 R D AV E N , S U I T E 1 1 0
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BIRMINGHAM, AL 35203
S TA R T @ C H E S T E R S C H I C K E N . C O M
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205.949.4690
CHESTERSCHICKEN.COM
This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
Part No. 66996 Rel. (09/26)
Minnesota File No. F-5829