A case study of tesco

A CASE STUDY OF TESCO In business context, top down communication can be one of the effectual ways to certify employee engagement with the organisation. Top down communication is the way of communication in which the information or instructions within an organisation are disseminated from the higher level of organisational hierarchy and the nature as well as amount of information varies based on the level of organisational hierarchy. Appliance of top-down communication for motivating and inspiring the employees might serve efficiently to enhance the level of engagement of employees with the organisation and its procedures, which is essential for improving performance of the company as a whole. The study concerns with top-down communication procedure of Tesco Plc, thus the organisation itself might identify its drawbacks as well as scopes regarding this aspect and apply them for bringing perfection in their employee engagement in suitable manner. This study could serve as a stepping-stone for numerous kinds of studies concerning the effectiveness of top-down communication process on employee engagement, employee satisfaction, and overall performance of the employees. After having augmented knowledge from theoretical underpinnings and conceptual model the researcher designed sample size including 40 low-level employees and 4 mangers from 2 different stores of Tesco using simple random sampling limiting biases for the survey and interview. Using statistical and mathematical calculation, numeric values have been transformed to percentage form for further interpretation. It could be seen one way communication flow, minimal chance for feedback and slow feedback hinders effectiveness of top-down communication so employee engagement. The findings suggest that how feedback and access of information play crucial roles in order to accelerate the process of employee engagement with the organisation facilitating top-down communication. Acknowledgement For overseeing in right the course through the investigation, I might need to be an adequate measure of thankful to my educational director Gayani Pathirana Besides that, I might need to show thankfulness to my educator Gayani Pathirana who helped me all through the examination work. I would in like manner take after my appreciation to my beginning and end accomplices for conferring for the season of the data gathering process. Before I finish, I have to show appreciation to all the employees and managers of Tesco who have taken an enthusiasm for the data accumulation methodology. There is presumably without their shore up, this endeavour would not have been completed.