Our Strategy Behind Your Success
MARKETING BY
Design Every home presents a different challenge. Rather than relying on a standard marketing package, we design custom solutions that help buyers better understand, experience, and connect with each property.
BRAD & LAUREN BARTH
HELPING BUYERS UNDERSTAND Shared Ownership Made Simple
Challenge Many buyers were confused about what “shared ownership” actually meant. They had questions about how scheduling worked, how expenses were divided, and when they could use the property. Others dismissed the listing entirely because they assumed it wasn’t the right fit. Solution We created a short educational video that explained the ownership model in plain language, answering the questions buyers were most likely to have before scheduling a showing. Result Buyers frequently commented that the video made the concept easy to understand, leading to more informed conversations and helping the right buyers engage with the property.
REACHING THE NEIGHBORHOOD TRAIL 1297 JESTER COURT
Challenge Behind the property, a neighborhood trail connects residents and visitors to Tahoe Vista’s larger trail network. While the home was visible from the street with a traditional “For Sale” sign, people walking the trail behind the property had no indication it was on the market.
Tahoe Chalet For Sale
Solution We installed a secondary property sign facing the trail to introduce the home to neighbors and visitors already enjoying the surrounding area.
3 BED | 2 BATH | 1,638 SQFT | 0.22 ACRES FULL VIDEO TOUR 1297JESTERCOURT.COM
Result The home gained visibility from an entirely different audience who otherwise would never have known it was available.
LAUREN & BRAD BARTH REALTORS®
530 686 5611
info@tahoepacificrealty.com TahoePacificRealty.com CA 02242587 | CA 02279993 © Chase International. All rights are reserved by Chase International, and content may not be reproduced, downloaded, disseminated, published, or transferred in any form or by any means, except with the prior written permission of Chase International. All information is deemed reliable but is not guaranteed accurate. If your property is currently listed, please do not consider this a solicitiation.
CAPTURING BUYERS WHERE THEY ALREADY ARE Turning a Bear Bin into a Marketing Opportunity
Challenge The home sat along Tahoe City’s bike path, where pedestrians and cyclists naturally slowed down to admire the property. The traditional yard sign faced vehicle traffic and didn’t fully capture the attention of people already looking at the home.
EXPERIENCE HIGH CAMP
SCAN TO VIEW MORE
HighCampTahoe.com CA 02242587 | CA 02279993
Solution We designed a custom magnet for the bear bin featuring the property’s website and a QR code large enough to scan from across the street. Result The QR code generated measurable traffic directly to the property’s website, allowing us to engage people who may never have otherwise visited the listing online.
HELPING BUYERS EXPERIENCE THE HOME A Staircase Worth Stopping For
Challenge The home’s dramatic staircase is an intentional part of the architectural experience, but many visitors naturally focused on reaching the top rather than appreciating the journey. Solution We designed a custom interpretive display, inspired by signs found along nature trails, and mounted it halfway up the staircase. Visitors could pause, learn about the home’s architecture, and enjoy the setting before continuing their ascent. Result The staircase became part of the showing experience rather than simply the path to the front door.
MAPPING THE TAHOE LIFESTYLE Challenge Many Tahoe buyers are unfamiliar with individual neighborhoods and don’t immediately recognize everything a location offers. Solution We created a hand-drawn property map highlighting nearby beaches, ski resorts, hiking trails, golf, parks, restaurants, and other amenities to help buyers visualize the lifestyle that comes with the home. Result Rather than simply understanding where the property was located, buyers could better appreciate everything the location unlocked.
ABOUT THE HOUSE DESIGNED WITH PURPOSE. BUILT WITH CARE. Some homes tell a story through the way they were built.
TELLING THE STORIES BUYERS REMEMBER The Details That Matter
Owner-built with an extraordinary level of craftsmanship and intention, 1297 Jester Court blends timeless mountain architecture with functional, energy-conscious design. Built using passive solar principles, the home was carefully positioned to capture natural sunlight, helping keep the interior warm through Tahoe winters and naturally cooler during the summer months.
Challenge Some of a home’s most meaningful features aren’t immediately obvious during a showing.
Throughout the home, the craftsmanship is impossible to miss. Hand-laid tile, custom woodwork, and thoughtfully crafted finishes reflect the care and pride poured into every detail during construction. Many of the home’s metal fixtures, including custom hinges, handles, and hardware, were handcrafted in Austria specifically for the home, adding a level of artistry and authenticity rarely found today. Set against a peaceful greenbelt on a quiet Tahoe Vista street, the property offers a sense of privacy and connection to nature. In the winter and spring months, a tranquil creek flows seasonally through the backyard, creating an ever-
Solution We created a custom in-home display highlighting unique details throughout the property, including handcrafted hardware made by the owner’s cousin in Austria and other elements that reflected the home’s history and craftsmanship.
changing alpine backdrop. Built to stand the test of time, the home features solid wood windows for warmth and insulation, cedar siding that blends naturally with the surrounding landscape, and quality construction designed for comfortable year-round living.
Result One buyer became so captivated by the story behind the hardware that it became one of the memorable details that helped them fall in love with the home.
EXPANDING THE AUDIENCE
Showcasing a Home to the Right Community Challenge Some homes deserve an audience beyond the local MLS. Architecturally significant and one-of-a-kind properties often appeal to people who actively follow unique homes, even if they aren’t currently searching in a specific market. Solution We pitched the property to Zillow Gone Wild, a popular social media account known for featuring distinctive homes. The goal wasn’t simply to generate views, it was to put the home in front of an audience that appreciates exceptional architecture and memorable design. Result The feature generated 12,600 likes, 4,389 shares, and introduced the property to thousands of people who may never have otherwise discovered it. The exposure also led directly to a buyer reaching out to learn more about the home.
“ Every home deserves it’s own strategy.”
EVERY HOME HAS A STORY The right buyer isn’t just looking for a home, they’re looking for a lifestyle. Whether it’s morning coffee with a lake view, a favorite ski trail, or an architect’s vision brought to life, every property has something that makes it special. We uncover those stories and combine thoughtful marketing with technology and analytics to connect each home with the people most likely to appreciate it.
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BRAD & LAUREN BARTH REALTORS®
530 686 5611 info@tahoepacificrealty.com TahoePacificRealty.com CA 02242587 | CA 02279993 ©Chase International. All rights are reserved by Chase International, and content may not be reproduced, downloaded, disseminated, published, or transferred in any form or by any means, except with the prior written permission of Chase International. All information is deemed reliable but is not guaranteed accurate.