Dear Recruitment Team,
I was immediately drawn to your Graphic Designer role, not only because I love your aesthetic, but because Dharma Bums represents the kind of brand purpose I believe design should serve. You’ve built something great: a label that feels grounded, aspirational, and effortlessly Australian. The opportunity to help evolve that story through thoughtful, on-brand visuals really excites me.
My background as a Senior Designer in the beauty space has given me an understanding of how to translate brand values into consistent, emotionally resonant design. From packaging and print collateral to digital campaigns and social content, I’ve developed creative that aligns visual identity with commercial goals. I’m fluent across the Adobe Creative Cloud: Photoshop, Illustrator, InDesign and have played around with After Effects, creating assets with an eye on maintaining visual harmony and audience connection.
I approach every project with brand integrity front of mind, ensuring every touchpoint reflects the same tone, texture, and emotion. Whether building a seasonal campaign or designing everyday digital content, I’m driven by the details that create cohesion and build long-term brand equity.
I admire Dharma Bums’ commitment to sustainability and slow fashion, values that resonate deeply with my own approach to design and storytelling. I’d love to bring my experience, creative energy, and strategic eye to your team in Coolum Beach and contribute to shaping the next evolution of your visual identity.
Sincerely,
CC Smith Noosa Heads Gubbi Gubbi Country
1992 - 2017
THE ZOO - MUSIC VENUE CO-FOUNDER & DIRECTOR
Graphic design, Marketing Media, Events
2002 – 2005
FREELANCE
PRODUCTION DESIGNER & ART DIRECTOR (FILM)
www.bordertownnoosa.com.au
2015 – 2018
BORDERTOWN BRAND MANAGER
Brand marketing
Graphic design & Content creation
Photography production and editing
Video production and editing
Website design and management
Social media content & Packaging design
2005 – 2015
FREELANCE
GRAPHIC DESIGNER
MARKETING & EVENTS
2018 – 2020
JPG DESIGN GRAPHIC DESIGNER
Print & Digital design
Digital marketing
Social media
Business branding Packaging Signage
SYNAPSIS CREATIVE GRAPHIC DESIGNER
Magazines & flyers, Presentations
Animation, Video production
Audio editing
2022 - 2023 (CONTRACT)
SUNSHINE COAST TAFE TEACHER - GRAPHIC DESIGN 2023 (CONTRACT)
TOP TEACHER GRAPHIC DESIGNER
2020 - 2021
LYNDAL CHASE & CO
GRAPHIC DESIGNER
Print & Digital design
Digital marketing
Social media
2011 – 2012
DIPLOMA OF GRAPHIC DESIGN
DIPLOMA OF PHOTOGRAPHY
SUNSHINE COAST TAFE 2023
PRIVATE LABEL DYNAMICS
GRAPHIC DESIGNER
Label & Packaging design
Print & Digital design
Photography
Business branding
Digital marketing
Social media
Business
Private Label Dynamics is an Australian owned and operated manufacturer and worldwide distributor of white labelled beatuty products, located in Coolum.
During my time as Senior Graphic Designer with Private Label Dynamics, I managed over 1500 clients, organising product artwork, photography, brand guidelines, and meticulous internal records. Additionally, I produced renders and mock-ups for more than a hundred clients for use in client socials, web and print marketing.
With a strong background in product packaging design and development, I am confident with the process from ideation, to mock ups and final production. I possess comprehensive experience in the manufacture and wholesale of beauty industry products, from managing client orders to crafting designs and understanding the importance of the picking, packing and shipping process. I have utilised online platforms to optimize workflow and streamline operations throughout this process.
I have practical knowledge of job scheduling, deadlines, and providing consultancy throughout print production. I’ve worked closely with printers to ensure color precision, readability, and overall quality of the final output.
Working with the marketing department, I have contributed to the creation of diverse artworks for packaging, labels, marketing collateral, and social media. Within the technical aspects of manufacturing, I collaborated with the head chemist in the process of compiling accurate technical information and ingredients lists.
The PLD client base is international and includes small to large companies with Instaram followers from 500 to 707K. Everyday presented new challenges, pivots and inspiration. Creating with a close knit team, who share a vision makes the work fun.
