MADE - Transformed by Simply Lunch

March 2026

“My customers love your products.”

Retail sector

LOVE FOR MADE

“Keep evolving."

“Our customers are always happy with the range”

Education sector

“Expand the MADE range.”

Retail sector

Education sector

“Consistently high-quality food”

B&I sector

“Want to see more of the MADE range”

Attraction sector

HOW DID WE GET HERE?

Changing Consumer Habits: The continued return to office-based working has bolstered weekday food to go occasions, particularly at lunchtime. Consumers now would rather pick premium products and pay more to ensure they get the desired quality.

The UK food to go market was expected to experience sustained growth in, 2025, with projected growth of 3.3%, bringing the market to an estimated value of £24 billion. Further growth is expected to see the market reach approximately £26 billion by 2028, representing an increase in value of almost 40% compared to 2019 levels.

This growth is driven by investments from fast food operators, convenience stores and sandwich & bakery chains, responding to the increasing demand for highquality, convenient meal options.

Affluent Millennials:

Food to go penetration growth from 2023-2024 has been dominated by those earning over £50,000, with affluent millennials in management roles in London leading the charge.

Innovation & Expansion:

Leading food to go players have expanded market share beyond prepandemic levels by investing in store layouts, product innovation, and diversified formats. Coffee shop chains are projected to increase their share of the food to go sector between 2019 and 2028.

Quality & Health:

There’s a heightened consumer focus on elevated classics and functional health, presenting opportunities for food to go operators. Demand for premium sandwiches and functional ingredients is rising as consumers seek accessible ways to boost their health.

Convenience & Variety

Consumers are looking for more than just a great meal; they want variety, new experiences and menus that reflect the latest food trends. This has led to an increase in diverse and creative food to go options in cafes.

2026 UK TRENDS

In 2026, UK consumers are expected to continue balancing their spending power with a strong desire for affordability and value, while still seeking meaningful products and experiences.

At the same time, long-term trends around sustainability and health will continue to shape consumer outlooks and influence what they expect from the brands and companies they purchase from.

In a climate of muted consumer confidence and value-driven spending, MADE is positioned as an accessible premium food to go brand.

Affordable and accessible:

While affordability remains important, this is increasingly defined by value for money rather than lowest price. MADE offers premium-quality, chef-inspired food to go at an accessible price point, allowing consumers to trade up from standard options without the cost of eating out.

Enhanced experiences:

Consumers will increasingly seek food that feels more indulgent, personalised and emotionally rewarding. MADE responds to this by delivering high-quality, restaurantstyle food to go that transforms routine purchases into small moments of enjoyment, helping consumers feel they are treating themselves even within everyday budgets.

Sustainability simplified:

Sustainability will remain a long-term priority, but consumers will expect brands to make it easier and more tangible and will favour brands that embed sustainability into their offering. MADE aligns strongly with this trend through fully recyclable packaging, enabling consumers to make more sustainable choices without compromising on quality, convenience or experience.

Health as a lifestyle driver:

Health will continue to shape everyday purchasing decisions in 2026, driven by greater awareness of nutrition, mental wellbeing and food quality. Consumers will increasingly associate health with better ingredients and less processed options. MADE supports this by offering premium, high-quality food to go that feels nourishing, balanced and trustworthy, positioning health as a natural outcome of quality.

WHY MADE?

MADE by Simply Lunch taps directly into key growth trends shaping the food to go market where consumers are seeking familiar flavours with a health-conscious twist, greater transparency and cleaner ingredient lists.

The MADE range includes 40 different products covering all day parts, formats and dietary requirements. By partnering with trusted suppliers such as Wildfarmed, Betts Farm, Jacksons Bakery and using locally sourced ingredients, we can deliver on taste, freshness and sustainability.

This combination of proven flavour appeal, premium presentation and conscious sourcing enables you to drive customer loyalty, increase revenue and elevate your overall proposition.

WHAT’S NEW?

MADE BY SIMPLY LUNCH

Built for today's consumer. Backed by trusted quality.

Uplift Recharge Energise Indulge

IMPROVING LIVES THROUGH DELICIOUS FOOD

10 8 7 4 3 3 3 4 SANDWICHES SNACKS HOT EATS WRAPS MEALS FOR LATER BAGUETTES BAGELS/PRETZEL ROLLS 5 PLATTERS 4 SALADS 1 CROISSANT

WHY THE REFRESH?

This isn’t a refresh. It’s a full transformation of the MADE range. Designed to deliver a stronger, more relevant premium offer. Optimised for all parts of the day.

WHY SKILLETS?

WHY SNACKING?

Flexible value with familiar flavours. Consumers want quick, versatile meal solutions that feel fresh and customisable, using nation-favourite flavours at an accessible entry price.

Snackification is mainstream. 56% of consumers replace meals with snacks, with growing demand for high-protein and highfibre snack pots that add nutrition to meals or stand alone.

WHY MEALS FOR LATER?

More dayparts, one shop. Consumers increasingly combine lunch + dinner solutions in one visit, creating a clear opportunity to upsell and capture evening meals alongside lunch purchases.

WHY MORE SALADS?

Health-led growth. Health-conscious eating continues to rise, with strong demand for grains, fermented foods and global flavours (e.g. Korean cuisine, kimchi) that support gut health and wellbeing.

ACTIVATING MADE BY SIMPLY LUNCH

Imagery

Breakfast Meals for Later New Snacks

WOBBLERS

SEL

SEL 2

SEL 3

DIGI SCREENS

The MENU Sample BAND + BOX

One pager

Brochure updates

Header Board

Base Board

THE RANGE

PLATTERS

MEAT SANDWICH PLATTER

VEGAN SANDWICH PLATTER

VEGETARIAN SANDWICH PLATTER

MIXED BAGUETTE PLATTER

BAGUETTE & SANDWICH PLATTER

BM09093

Egg & Spinach

BM09092

Cheddar & Caramelised Onion

BM09002 Ham Hock & Smoked Cheddar

BM09003 Bacon, Lettuce & Tomato

BM09001

Chicken & Bacon Club

BM09080

Chicken Caprese

Smoked Ham

Roast Chicken Salad

Cheddar Ploughman's

BM07004

BM06001

Chicken & Bacon Caesar

BM06017

Sweet & Spicy Chickpea

BM06019

Rainbow Falafel

BM06020

Chicken Shawarma

Tuna Crunch

Sandwiches & Wraps

BM14309

Mozzarella & Tomato

BM14002

Italian Antipasti

BM14311

BBQ Pulled Pork

BM14308

Chicken & Chorizo

BM21002

Chicken & Bacon Caesar

BM21001

Cheddar Ploughman's

200701

Teriyaki Chicken Noodles

BM05003

Mozzarella & Basil Pasta

BM05008

Greek Style Chicken

BM05013

Green & Grain

BM05014

Tuna Nicoise

BM05010

Korean Style

Ciabattas, Baguettes, Meals for Later & Salads

BM14001

Tuna Melt

BM21006

Tuscan Style Tuna

200702

Pasta Carbonara

Ham & Mozzarella BM15005

Ham & Cheddar BM15006

Cheddar & Onion

BM20003

Veggie New Yorker BM19006

Egg, Bacon & Cheddar

Hot Smoked Salmon

Bacon

Sausage

BM10996

GF Egg & Cress

Berry Granola

Mango Granola

Melon & Blueberry

BM04455

GF Chicken Caesar

Fruit Salad

Croissants, Toasties, Rolls, Bagels and Snacks

BM04041

Carrot & Houmous

BM04042 Egg & Spinach

BM04043

Tandoori Chickpea & Egg

BM04044

Cajun Chicken & Spiced Beans BMHS201

Meat Sandwich

Vegan Sandwich

Vegetarian Sandwich

Mixed Baguette

Baguette and Sandwich

Snacks and Platters

RANGE CALLOUTS

• Enhanced brand – Clear brand identity and positioning. Premium products, as well as some of the nation's favourite flavours to increase opportunity to maximise your revenue.

• All products are made with care - We handmake every product to ensure quality and consistency, by working with premium suppliers & ingredients.

• Sustainability – Every product is carbon rated in partnership with MyEmissions, helping customers make more informed, sustainable decisions.

• Dietary preferences - Range of dietary preferences including gluten free and meat free option, ensuring there is something for everyone.

GREAT PARTNERS MAKE GREAT PRODUCTS

We work with Il Fornaio, based in London’s Park Royal, an artisan bakery specialising in authentic Italian-style breads. Using traditional techniques and carefully sourced ingredients, Il Fornaio produces high-quality breads that deliver both flavour and consistency across our range.

We work with Wildfarmed, a pioneering British farming collective operating across nationwide farms, to supply the flour used in our ciabatta bread. Wildfarmed partners with farmers who grow wheat in a way that works with nature, rebuilding soil health and supporting biodiversity while delivering exceptional quality grain.

We work with The Cultured Collective, based in London, who specialise in craft fermented products such as kimchi, kefirs and plant-based alternatives. Their focus on quality ingredients and traditional fermentation techniques ensures vibrant flavours and premium products for our range.

We use Barber’s Cheddar, crafted in Somerset using traditional methods perfected over six generations. Known for its rich, balanced flavour and smooth texture, Barber’s Cheddar brings depth and quality to our recipes while championing time-honoured British cheesemaking.

We use MSC-certified tuna sourced from well-managed fisheries that meet the Marine Stewardship Council’s strict sustainability standards. Our tuna is pole-and-line caught, supporting responsible fishing practices and helping to protect marine ecosystems.

All our eggs are free-range, sourced from farms where hens have space to roam and are cared for to high welfare standards. This results in high-quality eggs with great taste and integrity at their core.

Our spinach comes from LJ Betts Farm in Kent, a family-run grower with decades of expertise in producing high-quality British leafy greens. Their focus on freshness, consistency and responsible farming ensures vibrant, great-tasting spinach in every product.

Our bread is supplied by Jacksons Bakery, based in Corby, a family-owned bakery renowned for its craft, consistency and quality. Using carefully selected ingredients and long-standing baking expertise, Jacksons helps us deliver bread that performs as well as it tastes.

WHY PLANOGRAMS MATTER IN FOOD TO GO

• Most purchase decisions are made in seconds, not minutes.

• Clear structure reduces friction and increases conversion at peak trade.

• Strong eye-level placement drives both volume and trade-up.

• Consistent layouts build trust, familiarity and repeat purchase.

BEST PRACTICE

MADE and Simply Lunch are 2 distinct propositions: stocking them separately helps avoid consumer confusion and ensures each range delivers its full impact.

How products look on a shelf can greatly impact how well they sell.

Maintaining high standards can attract customers to your FTG display, drive revenue and profitability.

This can impact customer retention and support a positive customer experience.

PARTNERSHIP EXPANSION

By collaborating with trusted partners, we can provide greater convenience and choice, ensuring access to fresh, high-quality options that complement our core range.