January 2026
Peel it Back
WHY THIS CAMPAIGN MATTERS •
Veganuary is a worldwide campaign that encourages people to try veganism / vegan food for the month of January.
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Strong opportunity to spotlight our plant powered range as people are making more conscious food choices in the new year.
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Customers actively review and refresh ranges in the new year.
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Growing demand for simple, nourishing, grab and go food.
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Allows us to promote quality ingredients and trusted partnerships.
INDUSTRY INSIGHTS •
In January 2025, approximately 25.8 million chose to try vegan food in January.
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Significant growth from 1,280 in 2015.
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Their why? 20% take part for personal health reasons.
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Opportunity for lasting impact as 81% of participants plan significant dietary changes after taking part.
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46% (nearly half) of UK adults check ingredients lists before purchasing food products.
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76% reading food labels when deciding what to buy, showing that clear ingredient transparency directly influences consumer decisions.
Sources: Veganuary.com, nsf.org
CAMPAIGN OBJECTIVES Peel it Back: The Big Idea •
“Peel It Back” being used as a double meaning: •
Peeling back the packaging highlighting easy to eat food
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“Peel it back” becomes a storytelling device for honesty, simplicity, sustainability, and taste.
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Highlight transparency of ingredients, simplicity, freshness and flavour.
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Showcasing that eating plant powered shouldn’t feel like compromise.
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Boost awareness and desirability of plant powered range driving trial and repeat purchase.
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Reinforces Simply Lunch as a trusted, quality-led brand.
POS SUPPORT
We have created a range of assets to assist you in promoting our Plant Powered range this January including: a poster, SEL, wobblers, LinkedIn and email banner, and a pull up banner for sampling.
PLANT POWERED RANGE
PP07717 Beetroot Falafel & Houmous
PP06017 Sweet & Spicy Chickpea Mango
PP07024 Very Cheesy Vegan Ploughman’s
PP06020 Bang Bang Chickpea Wrap
PP07711 Chunky Coronation Chickpea
PP14320 Italian Antipasti Wildfarmed Ciabatta
THANK YOU