INTRODUCTION TO SIMPLY LUNCH
OUR JOURNEY
1979
Company founded by Terry Page.
1997
Opened our first sandwich bar and started our journey into the world of FTG.
2006
Moved to a centralised production facility capable of making 5M products a year.
2015
Moved into our state of the art facility capable of producing 20M products per year
2018
Launched our new brand image.
2020
Increased the capacity of our factory to produce 30M products per year.
2020
2022
Opened two new distribution depots in Birmingham & South London.
Launched our new balanced and sustainable lifestyle brand, Better by Simply Lunch.
2024
New head office & customer innovation lounge. Winning Manufacturer of the year award.
2024
Increased the capacity of our factory to produce 50M products per year.
2025
Simply Lunch Cook House open.
IMPROVING LIVES THROUGH DELICIOUS
FOOD
• We are a purpose-led business who strive to improve lives through delicious food.
• Family values are at the heart of everything we do.
• We are committed to creating high-quality, handcrafted foods that enhance lives and protect our beautiful planet.
• We continually innovate to reduce waste and source sustainable ingredients, ensuring our practices contribute positively to the communities we serve.
GROWTH OF THE UK FTG MARKET
• The UK FTG market is projected to reach £22.1 billion by 2025, with an annual growth rate of around 3.3% from 2023 onward (MCA Insight, 2023).
• Consumer demand for healthier and plant-based FTG options is growing, with 56% of UK consumers actively seeking healthier grab-and-go choices (Lumina Intelligence, 2023).
• The 18-34 age group is the primary FTG consumer, with 73% purchasing FTG items weekly (Harris Interactive, 2023).
• 58% of FTG consumers prefer sustainable packaging and ingredients, indicating a shift towards eco-conscious eating (The Grocer, 2023).
OUR BRANDS
MADE
OUR PARTNERSHIPS
By collaborating with trusted partners, we can provide greater convenience and choice, ensuring access to fresh, high-quality options that complement our core range.
Daily Dose
Fairfields farm
Fairfields Crisps delivers hand-cooked crisps made from locally grown potatoes, combining great taste with a commitment to sustainable practices.
Flawsome delivers great-tasting juice from imperfect fruit, combining flavour-first drinks with sustainable impact.
Yo! Sushi
Flawsome!
SALADS SNACKS READY TO EAT HOSPITALITY
Simply Lunch offers a range of products designed to meet diverse dietary needs and preferences, so
PRODUCT DEVELOPMENT
• Our development team are the cream of the crop when it comes to creating products for market-leading brands, with awards to back it up.
OUR EXPERTISE
LEADING RESEARCH
Our process begins with an analysis of current and future food trends and how we can work together to lead future developments within the industry.
Key 2024 Trends include:
• Gut Health
• Around the world
• Sustainability
• Attainable luxury
• Plant Based
• Snacking
You can read our trend report here.
PRODUCT DEVELOPMENT
• Our development team are the cream of the crop when it comes to creating products for market-leading brands, with awards to back it up.
• We maximise revenue opportunities for your food-to-go offering while meeting sustainability goals.
• With a focus on quality, convenience, and innovation, we ensure every bite is a delightful experience for our customers.
OUR LOGISTICS NETWORK
Nationwide Delivery: 3 depots & 2 delivery partners nationwide for maximum UK coverage.
High Volume: 5,000+ weekly deliveries with consistent, reliable service. HGV capability for large orders and central distribution partners.
Optimised Fleet: 75 vehicles equipped with route-tracking for efficient, fast delivery.
Sustainability Focus: Backhauling ingredients to reduce empty miles & cut emissions.
MANUFACTURING EXCELLENCE
• We manufacture our products to the highest quality within the market. This is backed up by our grade AA BRC accreditation.
• We are leaders in the industry – Winner of the Manufacturer of the year award at the SAMMIES 2024.
• Ongoing investment to fuel our continuous improvement mindset.
INVESTING FOR GROWTH
Increased HC Capacity
Frozen Capabilities
ERP roll out
New Head Office
Customer Innovation Lounge
New Distribution Centres
Simply Lunch Cook House Continuous improvement
OUR COMMITMENT
“We exist to be a positive force in the world and drive real change in the food industry to protect generations to come — and that’s why we pledge to be NetZero by 2035.”
OUR
OUR APPROACH
Through these pillars, we aim to create a balance between taste, quality, and environmental consciousness, ensuring that our actions today contribute to a brighter and more sustainable future.
COMMUNITY PARTNERS
We have collaborated with key community partners, that align with our business goals.
Croydon Nightwatch
FareShare UK
Croydon Night Watch, providing surplus food to the homeless of Croydon for 30+ years.
FareShare UK, who redistribute our surplus food to a network of 18 independent organisations. These are distributed to, school breakfast clubs, older people’s lunch clubs, homeless shelters, and community cafes.
Clear Community Web Mind in Croydon
Clear Community Web, collect our discontinued computer equipment to develop digital skills, awareness & build confidence to locals in the community.
MIND Charity is our most recent collaboration. MIND are a mental health organisation who provide support to our 400 team members
8
Million products per year capabilities
450
75
Production lines
1500
Employees
3
Vehicles
46
Customers
Depots
Years Heritage /experience
5000 +
Deliveries a week
YOUR SUCCESS, OUR COMMITMENT
Empowering you maximise opportunity in FTG & achieve objectives. Here’s what you can expect:
• Dedicated Account Manager: your personal support every step of the way.
• FTG Expertise: insightful market trends at your fingertips.
• Tailored Marketing: POS materials and campaigns designed just for you.
• Collaborative Product Development: innovation based on your feedback.
• Support in achieving your sustainability goals.
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