The Spirit of Giving this Christmas
DATA & INSIGHTS
4.5 Million Children are living in relative poverty in the UK (31% of total child population in the UK)
1.9 Million
2.2 Million
35%
Children are experiencing deep material poverty.
Children are living in food-insecure households.
of London children are living in poverty.
(1 in 7 children)
The Spirit of Giving this Christmas
Source: gov.uk, feedlondon.org, foodfoundation.org.uk
PARTNERING WITH MEALS & MORE
The Spirit of Giving This Christmas
In the true spirit of the festive season and to continue our promise to drive real change in the world, Simply Lunch is embarking on a mission from 2nd November to 31st December 2026. During this time Simply Lunch will contribute a sum of 12 pence from the sale of every Ultimate Festive Feast Sandwich, to Meals & More (Charity number 1179092). Meals & More maintains a steadfast commitment to ensuring that disadvantaged children, who confront the dual hurdles of poverty and social isolation, receive not only nutritious meals but also a wide range of enriching activities throughout school holidays.
PACKAGING Christmas is one of the biggest campaigns of the year for our business, making packaging a key opportunity to capture consumer attention and differentiate our products from competitors. Our Christmas packaging combines bright, bold colours with consistent typography and illustrative imagery, creating a distinctive look that remains closely aligned with our core brand identity. This consistency helps consumers recognise our products on shelf, while the festive colours and illustrations introduce an emotional touchpoint that captures the spirit of the season.
The Spirit of Giving This Christmas
The MADE Christmas packaging retains the kraft packaging used across the range to maintain brand consistency and its premium look and feel. A dark red band adds a subtle festive touch, creating a clear seasonal distinction while keeping the packaging instantly recognisable as MADE.
The Spirit of Giving This Christmas
ILLUSTATION Our Meals & More event in Waterloo was packed with fun for the children in attendance. We held a drawing competition and have taken inspiration from their drawings to add a Christmas illustration onto the side of our packaging. Not only does this add a festive feel, but it also keeps the theme of the playful messaging we have used throughout our refresh on pack.
The Spirit of Giving This Christmas
IMAGERY We have taken an indulgent, inviting approach to our Christmas imagery using soft, warm tones that compliment the food while still allowing us to reflect that seasonal spirit. We want our products to have an undeniable festive look and feel to them, ensuring they stand out and complement our packaging.
The Spirit of Giving This Christmas
IMAGERY
BROCHURE Our brochure is updated to include our Christmas range, featuring at the beginning of the brochure making it clear and easily accessible to all our customers. This will allow customers to easily browse both our Simply Lunch and MADE Christmas range.
The Spirit of Giving This Christmas
ONE PAGER The one pager is used to clearly outline our campaign objective and highlight the hero product we are driving this season. It can be used as a reference guide outlining our Christmas range and includes a quick an easy CTA to donate to Meals & More. A second one pager was created for customers who only stock our MADE range to showcase out campaign objectives clearly and make them aware of the festive products available to them.
The Spirit of Giving This Christmas
ACTIVATION SUPPORT We have a suite of assets to assist you in promoting our Christmas Campaign, including: • Posters • SELs • Wobblers • Digi Screens • Fridge Strips • Banners
The Spirit of Giving This Christmas
Our festive posters are designed to engage consumers directly at point of purchase. By keeping the design simple and eye-catching, with minimal copy and a strong focus on the food, we ensure the product takes centre stage. Subtle sensory messaging is woven into each poster, to create a stronger emotional connection with the consumer.
Signature posters have also been created for the Christmas products in our MADE range available for any customers who only stock our MADE range.
Shelf Edge Labels (SEL’s) are key for grabbing a customer’s attention at the point of purchase. Our design instantly communicates the festive message, aiding in quick decision making for consumers.
Using digital screens that include warm, inviting festive colours allow us to grab the attention of the consumer and creates further excitement and intrigue to our products.
EVENT PHOTOS
By stocking our Ultimate Festive Feast range, you’ll not only drive festive sales but also support disadvantaged children across the UK through our partnership with Meals & More.
JOIN THE SPIRIT OF GIVING
How You Can Join the Spirit of Giving • • •
Stock the Festive Feast – 12p from every sandwich goes to Meals & More. Be Part of Our PR Story – we’ll celebrate your support across our channels and press. Go the Extra Mile (optional, but powerful): • One-off or additional donations to Meals & More. • Contribute prizes for a Christmas raffle (gift cards, toys, books, festive treats). • Provide provisions or small seasonal gifts for children and families.
Show your customers that you care about more than just sales. Join us in spreading the Spirit This Christmas. Confirm your festive order today and let us know if you’d like to add an extra touch of giving.
The Spirit of Giving This Christmas
THE FOOD
SS09086 / BM09097
Ultimate Festive Feast Turkey breast with streaky bacon, gravy & stuffing mayonnaise, cranberry sauce and spinach on malted bread.
USPs JDM – pulled turkey Shaws – cranberry sauce LJ Betts Farm – spinach
3 DAY SHELF LIFE
DD07813
Turkey & Stuffing Turkey, stuffing mayonnaise and meat gravy mayonnaise in white bread.
USPs JDM – pulled turkey Drover – sage & onion stuffing
3 DAY SHELF LIFE
BM23001
Christmas Dinner Yorkshire Pudding Wrap Chicken breast and streaky bacon with gravy, stuffing mayonnaise, cranberry sauce and pickled slaw in a Yorkshire pudding wrap.
USPs Shaws – cranberry sauce Aunt Bessies – Yorkshire pudding wrap
3 DAY SHELF LIFE
HH14313
Pigs Under Blankets Streaky bacon and pork & lentil sausages with caramelised onion chutney and mayonnaise in a ciabatta made with Wildfarmed flour.
USPs Shaws – caramelised onion chutney Drover – pork & lentil sausage Wildfarmed - ciabatta
3 DAY SHELF LIFE
BM14003
Brie & Cranberry French brie and cranberry sauce in a ciabatta made with Wildfarmed flour.
USPs Shaws – cranberry sauce Entremont Professional – brie Wildfarmed - ciabatta
3 DAY SHELF LIFE
BMHS505
Festive Favourites
Ultimate Prawn Cocktail, Ultimate Festive Feast and Brie & Cranberry sandwich selection.
2 DAY SHELF LIFE
BR04001
Boursin & Carrot Boursin® garlic & herb soft cheese with carrot batons. USPs Boursin – created in 1957 in Normandy France. Famous for its savoury blends, smooth and spreadable texture, and light, airy bite.
3 DAY SHELF LIFE
GREAT SUPPLIERS MAKE GREAT PRODUCTS
In 1889 George Shaw founded the company at Shaws Relish Works, in Huddersfield. With his two sons, Walter and Vincent, they soon built up the family business selling many things from relishes, jams and pickles to marrowfat peas and baking powder.
Geeta Samtani stated the company in 1993 from her London Kitchen and now her premium chutney has become one of the most popular in the UK. It has a wonderful, sweet flavour complimented by aromatic spices.
Created in 1957 by Francois Boursin in Normandy, France. Famous for its savoury blends, the original and most popular variety is Garlic & Fine Herbs (featuring parsley, chives, and pepper). With its distinguished smooth and spreadable texture, but with a light, airy, and slightly crumbly bite.
ADDITIONAL NEW PRODUCTS & DELISTING
NEW PRODUCTS Code
Product & Version
DD33301
Egg Mayonnaise Triple
DD33302
All Day Breakfast Triple
DD33303
Chicken Triple
DD04001
Chicken Goujon & BBQ
DD04002
Egg & Spinach
BM06002
Chicken Tikka Flatbread
BR04001
Boursin & Carrot
DELISTING PRODUCTS
The Spirit of Giving This Christmas
Code
Product Name
BM19007
Hot Smoked Salmon Bagel
Thank you & Merry Christmas
from all the team at Simply Lunch.