SIMPLY LUNCH Why
THE C HANG E?
We’ve always followed the hummingbird’s lead, chasing only the finest ingredients and now our packaging’s caught up. Bee’s knees quality.
S AT' WH
4 Years
After 4 years with the same look, we sized up the market and decided copying was off the menu, so we cooked up our own recipe that truly reflects who we are.
Eye Catching Colours Bold contrasts and soft hues designed to grab attention and win over shoppers. After all, 85% say colour drives their buying decisions.
TERS T A M WHY ITO YOU T This isn’t just a packaging update, it’s a tool to: Increase basket spend. Reinforce Simply Lunch as a trusted, leading food to go brand. Build shopper loyalty.
ESH
WE'V E
ER AFT
New?
REFR
Refreshed
WE'VE REFRESHED OUR LOOK TO HELP YOU: Drive more FTG sales. Stand out on shelves. Enhance the buying journey.
Clearer Clear, bold type shopper Product boosts navigation and Names speeds selection. Storytelling Illustrations Handdrawn illustrations of our ingredients, our people, our partners & our iconic hummingbird.
These visual cues tell the Simply Lunch story and deepen emotional connection, helping boost brand loyalty by 45%.
Launching AUGUST 2025 Let’s get your shelves stocked with the new look, we’ll support you with POS, training and customer-ready assets.
0345 200 7631 simplylunch.co.uk