2026 SPONSORSHIP OPPORTUNITIES
EVENT OVERVIEW Picnic for the Parks is the Charleston Parks Conservancy’s annual springtime fundraising event celebrating the Conservancy’s birthday and its everyday impact across our city parks. As the Conservancy’s only family-focused fundraiser, Picnic for the Parks offers a fun and engaging experience that connects the next generation to our parks and encourages families to get outside for a day filled with wholesome fun in support of our work in the parks. Estimated Attendance: 500 Ticket Prices: $125 adults; $50 kids (Free under age 2) Event Highlights: Live music, interactive activity stations, field games, curated food and beverage offerings from top local restaurants and wine retailers, a signature snack bar, photo booth, sweet treats, and more!
WHY SUPPORT OUR PARKS? The Conservancy must raise 90% of its operating budget annually, with 10% of support coming from the City of Charleston. All money raised at Picnic for the Parks directly supports the Charleston Parks Conservancy’s mission to inspire the people of Charleston to connect with their parks and to create stunning public spaces, building a strong community. All proceeds from this event directly benefit the mission of the Charleston Parks Conservancy in 26 public parks, gardens and trails. In 2025, this event raised over $50,000 for the Conservancy. For more information about the Charleston Parks Conservancy, visit www.charlestonparksconservancy.org.
WHEN
Sunday, April 26, 2026 11 a.m. - 2 p.m. Rose Pavilion at Hampton Park 30 Mary Murray Drive, Charleston S.C.
CONSERVANCY FACTS 19 years of impact: 26 parks, 3 community gardens, 2 food forests, 1,400 volunteers, 10,000 neighbors connected through 45+ free events each year and 20 tons of produce grown and donated.
MARKETING & PROMOTION REACH The Charleston Parks Conservancy engages in marketing and promotional campaigns year-round to ensure maximum exposure. Picnic in the Parks is a great opportunity to place your brand center stage in front of Charleston families.
Website Presence
Company link and logo on the event page of the Conservancy’s website. We have 22,000 monthly website visitors.
Social Media Campaigns The Conservancy utilizes a vibrant social media platform with 28,000+ followers to promote its programming, events, and corporate partnerships throughout the year.
E-newsletters The Conservancy has 13,500+ subscribers to its monthly e-newsletter and this list continues to grow year after year.
Onsite Signage Sponsor recognition on print signage during the event. 500+ attendees.
Attendee Demographics Adults age range 30-45, children infant to age 10, live in downtown Charleston & Mount Pleasant.
Media Coverage
The Conservancy works with local media outlets, including: The Post and Courier, Fox24, Live5, and WCBD News2.
2025 Event Marketing Overview 18 LinkedIn, Facebook, Instagram posts; 107 stories 1,082 post interactions; 116 shares 34,387 accounts reached
7 Dedicated Emails Average Open Rate: 55% Total Clicks: 1,761 Picnic for the Parks sets record attendance, raises $50k for Charleston's green spaces, ABC 4 News
EXCLUSIVE SPONSORSHIP OPPORTUNITIES TITLE SPONSOR - $15,000 Co-branded event naming: Picnic for the Parks, presented by **title sponsor** and Charleston Parks Conservancy Company logo with link out included in event promotional materials and marketing i.e.: event signage, website, Conservancy's newsletter and social media. Dedicated social media post highlighting sponsor support Company presence at the event (booth, table, product sampling, vehicles, etc.) Special recognition on stage during the event. Option for a Conservancy staff or board member to serve as an event liaison to facilitate networking opportunities with other sponsors, the committee and guests. Complimentary Event Tickets: 10 Adult tickets and 10 Children's tickets.
STAGE SPONSOR - $5,000 Logo recognition on stage banner signage. Opportunity to provide promotional giveaway at the event. Company logo included in event promotional materials and marketing including but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 6 Adult tickets and 6 Children's tickets.
LIBATION STATION SPONSOR $5,000 Company logo on all bar material including cups, napkins, and bar signage. Company logo included in event promotional materials and marketing including but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 6 Adult tickets and 6 Children's tickets.
PHOTO BOOTH SPONSOR- $5,000 Company logo recognition at the photo booth station. Company logo included in event promotional materials and marketing including but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 6 Adult tickets and 6 Children's tickets.
Sponsorships are tailored to meet the needs and objectives of our corporate partners. The Conservancy offers a host of benefits to positively promote your business and its support for the Conservancy’s mission.
UNLIMITED SPONSORSHIP OPPORTUNITIES Premium Activity Station Sponsor- $3,500 (limited to 3) Sponsors will be recognized at our most high profile activities at the event that be co-branded with their logo and the Conservancy's logo. Includes: motorized ride, field games, petting zoo, selected on a first come, first served basis. Company logo included in event promotional materials and marketing including but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 6 Adult Tickets and 6 Children's tickets
Activity Station Sponsor- $2,500 Sponsors will be recognized at one activity booth at the event that be co-branded with their logo and the Conservancy's logo. Activities included but are not limited to: scavenger hunt, face painting, flower crowns, gem mining and other as mutually agreed upon. Company logo included in event promotional materials and marketing including but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 4 Adult Tickets and 4 Children's tickets
Family Sponsorship- $1,250 Listing in event promotional materials and marketing, including, but not limited to: event signage, website, Conservancy's newsletter and social media. Complimentary Event Tickets: 2 Adult tickets and 2 children's tickets
Trade Sponsorship Trade Sponsorships are based on the donated value of products and services. Exclusivity will be based on provided products and services. Conservancy staff will work to customize a unique promotion and ticket package to each vendor's unique need.
Sign Me Up!
I want to support Charleston’s parks by sponsoring Picnic for the Parks: A Birthday Celebration!
Sponsorship Levels ☐ Title Sponsor ($15,000)
☐ Premium Activity Sponsor ($3,500)
☐ Stage Sponsor ($5,000)
☐ Activity Sponsor ($2,500)
☐ Libation Station Sponsor ($5,000)
☐ Family Sponsorship ($1,000)
☐ Photo Booth Sponsor ($5,000)
☐ Trade Sponsorship Product/Service Donated: _____________ Donation Value $_____________
Payment Options ☐ My check is enclosed. ☐ I will pay with a credit card online, including service fees Sponsor Listing Business Name: ______________________________________________________________________ (Or preferred sponsor listing)
Contact Name: ______________________________________________________________________ Business Address: _____________________________________________________________________ Street City State Zip Email: ______________________________________________
Phone: _______________________
Website: ___________________________________________________________________________ Facebook: ____________________ Twitter: ____________________ Instagram: ________________ Signature: ____________________________________________________ Charleston Parks Conservancy Attn: Emily Topham P.O. Box 31187, Charleston, SC 29417 OR email etopham@charlestonparksconservancy.org
Date: _______________