CAMPAIGNER TOOLS & TIPS
ONLINE DONATIONS • • • •
Easy to do: ciymca.org/give Keep donor’s information secure 100% collected upfront
Stories Inspire!!
PERSONALIZED GIVING LINK Online campaigning is a great way to reach new donors and campaign effortlessly! You can set up your own giving page via your CORE account - ask your lead staff for help.
GO SOCIAL
Share your personal giving page link on social media as well as inspiring stories from your branch.
KNOW the"CASE" for Giving Understanding how campaign funds are used and the impact they can have is motivating to donors Learn/Share a Story of Impact You will hear some testimonials of how the Y has supported youth and families in significant ways - remember one that speaks to you and share it with others.
You will receive updates on which of your prospects have given and your fundraising status. We will send the donor a formal letter/receipt. Be sure to thank your donor personally!
MAKE YOUR GIFT FIRST
KNOW YOUR Y STORY
CALL BEST PROSPECTS FIRST
Your gift demonstrates your commitment and belief in the YMCA. After making a personal gift, it is much easier to ask someone else to do the same.
When you speak as a sincere, caring person who’s talking from the heart, people listen. Think of the reasons why you decided to volunteer and give to the Y- share that passion.
Get off to a good start and build confidence as you ask for gifts. Plus, each commitment received gives you an even stronger position in subsequent solicitations.
KNOW YOUR PROSPECT
ASK FOR A SPECIFIC AMOUNT
COMMUNICATE!
Know prospects interests and giving capabilities (staff can help). Find out if they have been involved in the Y before and share information on programs they’ve been involved in.
Prospects respond when asked for a specific amount. Aim high and emphasize what the donation will accomplish! If a pledge, be sure to capture a payment plan/ schedule for our records.
Stay in communication with your team/captain. Team member communication is motivational and you can share ideas/struggles with your peers. Ask for help! We are all in this together :)