PROSPECTUS
A TRANSFORMATIONAL OPPORTUNITY TO SHAPE THE CULTURAL FUTURE OF THE COACHELLA VALLEY
EXECUTIVE SUMMARY
Coachella Valley Repertory (CVRep) invites visionary partners to join us in securing the future of world-class, professional theatre in Coachella Valley. With national recognition for artistic excellence and an expanding regional presence, CVRep stands at a pivotal moment in its growth.
We are offering an exclusive Theatre Naming Rights opportunity at the level of $3 million to $5 million, providing a legacy that will define arts and culture in our region for decades. The renamed “[Your Name/Company] Playhouse at CVRep” will serve as a permanent symbol of innovation, access, and community enrichment.
ABOUT CVREP
CVRep is:
• The only producing Equity Theatre in the Coachella Valley
• A nationally respected producing theatre with bicoastal talent
• An artistic home for new works, classics, musical theatre, and cutting-edge contemporary stories
• A cornerstone of cultural life in Cathedral City and the broader Valley
Signature programs include:
• Mainstage Season featuring award-winning productions
• Origins: New Works Program, developing emerging playwrights and promising new works
• Education & Outreach for youth, schools, and adult learners
• Workshops, talkbacks, and masterclasses
• Community partnerships across the Coachella Valley
With rising attendance, donor enthusiasm, and regional acclaim, CVRep is poised for strategic expansion in programming, accessibility, and facility improvement.
WHY NAMING RIGHTS?
A naming opportunity at CVRep is more than a sponsorship—it is a permanent legacy investment in arts, culture, education, and community impact.
BENEFITS TO THE NAMING PARTNER
Community Leadership
• Exclusive naming on building exterior
• Name or Logo on all printed and digital collateral
• Acknowledgment in programs, lobby displays, and signage
• Presence on website, social media, donor recognition walls
• Public association with the region’s only professional Equity theatre
• Visibility among affluent arts patrons, civic leaders, and donors
• Reinforced commitment to accessibility, education, and community arts
Employee & Stakeholder Engagement
• VIP evenings for staff or clients
• Invitations to opening nights and special events
• Private receptions, backstage tours, and meetthe-cast opportunities
Legacy Impact
• A 20–25 year naming term with renewal options
• Lasting recognition for a family, corporation, or foundation
• Alignment with a cultural institution that strengthens the region
THE OPPORTUNITY
Transformative Naming Rights ($3M–$5M)
“[Your Name/Company] Playhouse at CVRep”
RETURN ON VISIBILITY
Audience Reach & Demographics
CVRep serves a highly engaged, upscale, and culturally active audience.
• 20,000+ patrons across season programming
• Visitors from Palm Desert, Rancho Mirage, Palm Springs, Indian Wells, and beyond
• Strong tourism crossover due to central location in downtown Cathedral City
• 47,000 cars daily on HWY 111 in Cathedral City
• Website impressions and expanding social reach
• Targeted newsletters with 80% open rate
• Statewide and national attention for Equity productions
For corporations seeking prestige visibility or families seeking to create a lasting legacy, CVRep is uniquely positioned to elevate your brand or name.
A VISION FOR THE FUTURE
Including a much-needed ADA-accessible drop-off zone, safer pathways, and compliant entries. ACCESSIBILITY IMPROVEMENTS
Upgrades to seating, acoustics, lighting, technology, and patron amenities. FACILITY ENHANCEMENTS
Support for large-scale productions, new works, and national collaborations. ARTISTIC DEVELOPMENT
EDUCATION & COMMUNITY ENGAGEMENT
Classes, youth programming, workshops, and outreach to senior and underserved communities.
A naming gift enables CVRep to continue shaping the cultural life of the Coachella Valley for generations.
INVESTMENT STRUCTURE
Typical structure:
• Payable over 5 years
• Outright gifts, donor-advised funds, corporate philanthropy, or foundation grants
• Optional planned giving components for legacy continuity
CVRep works with donors to structure gifts that optimize their philanthropic goals and visibility. A multi-year pledge is welcome.
BEGIN THE CONVERSATION
We welcome the opportunity to explore how a transformational naming partnership can align with your vision, brand, and values.
For more information, please contact: Dr. Jay Seller, Development, CVRep Theatre, JSeller@CVRep.org, 760-296-2966 x 106 A NAMING PARTNERSHIP AT THIS SCALE IS RARE. THE IMPACT IS LASTING. TOGETHER, WE CAN ELEVATE THE ARTS—AND THE ENTIRE COACHELLA VALLEY—FOR DECADES TO COME.
