






NEW BLONDORPLEX No. 2
1
NEW BLONDORPLEX 9 UP TO 97% LESS BREAKAGE NOW IN 2 MINUTES IMPROVED FORMULA
• Reconstructs inner hair bonds for stronger hair in 2 minutes*
• Plex technology: deeply strengthens and visibly repairs damaged, lightened or highlighted hair
• Stylists feel it leaves the hair feeling hydrated, soft, and easy to comb
• Vegan formula

NEW METAL PURIFIER TECHNOLOGY ALWAYS LOVED PLEX TECHNOLOGY
• Unbeatable2 clarity of lift
• Enhanced neutralization for clear blonde results
• Controlled lift Minimal swelling
• Vegan formula





















































The complete Age Defense regimen offers a 360 approach to youthful looking hair for longer through it's powerful blend of skin-loving ingredients Safe for color-treated hair and free of sulfates, parabens, and silicones, this lineup is the ideal treatment for anyone looking to extend the life of their natural color while addressing thinning and dullness. Our anti-aging hair care range is created to rejuvenate the scalp, stimulate follicles and maintain melanin production, giving volume, shine and preserving natural hair color.








SHAMPOO
FOR: All Hair Types USE: Daily Use
Fullness | Shine






CONDITIONER
FOR: All HairTypes USE: Daily Use
Smoothness | Strength

SERUM
FOR: All Hair Types USE: Daily Use
Fullness | Smoothness | Preserves Natural Color





BLACK OAT PEPTIDES





Helps maintain melanin production by combating oxidative stress to delay greying & revitalize roots.
CAFFEINE
Known to help support hair follicles, maintain the skin barrier, & improve blood microcirculation with massage
NIACINAMIDE
Aform of vitamin B3, that helps to increase the diameter of each hair strand & improve the scalp skin barrier function.
HYALURONIC ACID
Provides moisturization & strength against breakage to promote a healthier environment for hair growth







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ESWE260313
•WE12003-PEARLSTYLER,102g
•WE12005-FLOWINGFORM,100mL
•WE12006-THERMALIMAGE,150mL
•WE12008-STAYFIRM,256g
•WE12009-JUSTBRILLIANT,71g
•WE12010-EXTRA-VOLUME,288g
•WE12016-PERFECTME,100mL
•WE12018-SUGARLIFT,150mL
•WE12022-RUGGEDTEXTURE,75mL








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