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PLATINUM+ 1” smart flat iron that predicts your hair’s needs with 70% stronger hair, 2x more color protection,1 and 75% more shine.2
MAX 2” flat iron ideal for straightening long, thick and curly hair with 80% more shine.3 Styling in half the time4 with 2x less frizz.5
ORIGINAL The new & improved ghd cult classic. The flat iron that began the good hair day journey now features improved tech for sleek, smooth & shiny hair.
DUET STYLE 2-in-1 wet-to-dry hot air styler that transforms hair from wet to styled with no heat damage6 and 2x more shine.7
SCAN TO LEARN MORE
Reduced breakage and 2x less color fade vs a styler working at 446°F. 2Proven to increase shine vs. naturally dried hair. 3Technical test in a lab on brunette hair, measured vs naturally dried hair. 4July’20. 80% of 140 consumers agreed vs their current styler. 5Technical test in a lab on frizzy hair, vs naturally dried hair. 6No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair. 7Vs naturally dried hair, dependent on consumer use. 1