january 2026
Strategize Your Franchise Investments for the Health-Focused Generations
Q&A with Amber Sams of Blo Blow Dry Bar From Treatments to Tech:
Top Trends in Men’s Grooming for 2026 Fueling Healthy Lifestyles at Every Age Starts With What’s On Your Plate Franchising MAGAZINE USA 37
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conte nts
health, fitness & beauty Have Your Say 44 Kim Collura: Fueling Healthy Lifestyles at Every Ages Starts With What’s on Your Plate
Franchisee In Action 46 Hammer & Nails: From Treatments to Tech: Top Trends in Men’s Grooming For 2026 50 Heights Wellness Retreat: Accelerates Growth With Multi-Unit Agreement in North Carolina 52 Hydrate IV Bar: The New Age of Preventive Wellness
Q&A 48 Blow Dry Bar: Amber Sams: How “Hair-apy” Inspired a Franchisees Journey Into Leadership and Community Building
Expert Advice
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40 Chris Conner: Strategize You’re Franchise Investments For The HealthFocused Generation
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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
Strategize Your Franchise Investments for the Health-Focused Generations The global wellness economy has already hit the $6.8 trillion mark, growing a staggering 35% since 2019 (source: Global Wellness Institute). It’s clear that wellness is not a fad—it’s a major shift in how people spend their money, deal out their time, and invest in themselves.
Scroll through social media on any given day and chances are you will be bombarded with Influencers who generate millions showcasing skincare routines, fitness transformations, recovery therapies, and mental health practices. People are paying attention. Wellness has moved from a luxury to a lifestyle expectation — 84% of U.S. consumers say wellness is either a “top” or “important” priority in their daily lives (source: McKinsey & Company). For franchise investors, that shift has created several attractive opportunities in today’s marketplace.
Why Wellness Franchises Make Strategic Sense Wellness-focused franchises are a force to be reckoned with. These concepts unite key elements that create sustainable returns: consumer demand, recurring revenue, lifestyle alignment, and longterm relevance. Unlike fad-driven food or retail concepts that can rise and fall with consumer tastes, wellness brands are anchored in fundamental human needs— health, longevity, and an innate desire to feel and look our best. From a business standpoint, many wellness franchises benefit from membership-based or repeat-visit models, providing more predictable revenue streams. They also tend to foster strong emotional connections with customers. When a brand helps someone feel better, move better, or live with more confidence, loyalty follows — and so do the 5-star reviews. Demographics further strengthen the case. Millennials and Gen Z consumers are prioritizing wellness earlier in life than any previous generation, integrating fitness, recovery, beauty, and mental health into their routines. These generations aren’t just customers, they’re brand advocates. These groups share experiences, post results, and organically market the concepts they believe in. One study found that these two generations depend on online reviews, even outweighing the opinions of friends! In the study, brand reputation and reviews accounted for over 60% of
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decision-making weight. By investing in a well-established franchise brand, you are garnering the power of the brand, years in the making, and benefiting from the company’s positive customer interactions, before you even open your doors. For franchisees, wellness brands often offer scalable footprints, strong unit economics, and the opportunity to operate a business that aligns with personal values. No matter the concept, today’s leading wellness franchises are building systems designed for both impact and growth.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
Below are four brands that exemplify how wellness franchising is evolving— and why it’s resonating so strongly with modern investors.
Chill N Out: Where Recovery Meets Modern Lifestyle Recovery has officially entered the mainstream, and Chill N Out is capitalizing on that momentum. The company was founded by Navy SEAL Bryan Dryer, inventor of the first U.S.built electric cryotherapy chamber. The brand focuses on four proven modalities, including cryo, red light, infrared sauna, and compression, helping customers recharge through services designed to support relaxation, stress reduction, and overall well-being. The brand presents it as an affordable, essential part of a balanced lifestyle. The result is a welcoming environment that
appeals to a wide audience, from busy professionals to athletes and wellnessminded consumers. From a franchise perspective, Chill N Out provides structured operational systems, brand guidance, and ongoing support to help owners establish themselves as local
wellness destinations. Franchise partners gain exclusive, proprietary equipment, boosting competitive advantage and unmatched functionality. Learn more about the franchise opportunity at https://chillnoutfranchise. com.
Strengthening Body, Mind, and Purpose with Elev8 Performance Elev8 Performance stands apart in the fitness space by addressing health in multiple ways. Founded in 2015 by Mark and Katrina Garcia, the brand is a movement to glorify God and transform lives. At its core, Elev8 is about transformation— not just physically, but mentally and spiritually as well. The brand emphasizes long-term lifestyle change through structured training, nutritionfocused education, and a strong sense of community. The franchise welcomes people of all fitness levels, taking its mission well beyond fitness benchmarks, Franchising MAGAZINE USA 41
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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
creating a truly multi-dimensional wellness destination. Clients have access to studioled fitness, a 24/7 open gym, relaxation massage, aesthetics, nutritional support, boutique retail, permanent jewelry, infrared sauna experiences, an on-site café and protein shake bar, as well as holistic offerings such as Reiki, chakra clearing, and sound baths—all thoughtfully brought together under one roof. From an ownership standpoint, the franchise provides training, operational guidance, and marketing support to help partners build credibility quickly within their communities.
hosting Community Connect Nights, Connect Groups, and partnering with local churches.
Franchisees will find ongoing support and well-established branding, boasting 25 locations in the U.S. and Canada.
For franchise partners, Elev8 offers a proven framework backed by a decade of real-world impact. The founders lead with integrity and hands-on experience, providing support systems that help franchisees replicate both the culture and results that define the brand. It’s a concept that appeals to owners who want their business to reflect deeper values while still reaping financial rewards.
Explore the Iron 24 franchise opportunity at: https://iron24.com/ franchise
More information on franchise ownership can be found at: https://elev8-performance. com/FRANCHISE.
Iron 24: Fitness Without Limits As our culture continues to grow into a “stay busy” mentality, flexibility has become a defining factor in the fitness sector. Iron 24 answers that demand with a 24/7 access model that allows members to train on their own terms, never compromising on quality. The brand was built by a team of fitness industry veterans, bringing an unparalleled level of tech-enabled elements, streamlined operations, and attractive recovery options to the table. But the real kicker? Iron 24’s staff optional model means you can potentially eliminate 35 - 50% of your operational expenses, boosting profit margins and decreasing your break-even timeline. 42 Franchising MAGAZINE USA
To learn more about the franchise, visit: https://destinationwellnessfranchise. com.
2026 is the Time to Invest in this Trillion Dollar Global Industry
Designed with women at its core, Destination Wellness blends holistic wellness services with a strong sense of community, creating a franchise model that supports both personal well-being and entrepreneurial growth. The concept offers a boutique studio vibe, offering a unique combination of services including fitness, nutrition, and relaxation therapies.
The economic wellness engine is purring like a kitten and ready for investors just like you. It’s driven by consumer demand, cultural influence, and generational priorities that are stronger than ever. Brands like these help people live better lives by earning attention, loyalty, and long-term staying power, plus you can feel good knowing you are helping others live their best lives! Investing in wellness isn’t about chasing trends. It’s about aligning with where consumers are already going and building businesses that grow alongside them.
Clients are offered a safe, woman-only sanctuary of sorts, fostering relationships full of encouragement and community. The brand promotes a balanced lifestyle by
Connect with my team and I at www.fmsfranchise.com or call us at 800-610-0292 to learn more about these or other wellness franchises.
The Customizable FeelBetter Approach: Destination Wellness
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have your say: Kim Collura | VP of Marketing | Jason’s Deli
choices shouldn’t feel restrictive, complicated or bland — and it certainly shouldn’t be difficult when dining out. Today, as more guests prioritize fitness, longevity and personalized nutrition, we’re doubling down on our commitment to provide options that meet every lifestyle and dietary need while delivering the same “deli-cious” flavor our guests know and love.
The Connection Between Ingredients and Performance Health and fitness goals look different for everyone, but the fuel our bodies need is consistent: clean ingredients, balanced choices and food that supports sustained energy throughout the day. When people eat well, they feel well — and they perform better.
Fueling Healthy Lifestyles at Every Age Starts With What’s On Your Plate As more Americans commit to healthier lifestyles, nutrition has become just as important as the time spent in the gym. Whether someone is training for their first 5K, managing food sensitivities or simply trying to eat a little better each day, the foundation of wellness always comes back to one thing: real food, made with real ingredients. At Jason’s Deli, that philosophy guides everything we do. For nearly 50 years, we’ve believed that making healthier 44 Franchising MAGAZINE USA
That’s why we’ve always adhered to a simple philosophy: If we wouldn’t serve it to our families, we’re not going to serve it to yours. It’s more than a tagline; it’s a promise. Long before ingredient transparency became the industry norm, Jason’s Deli made bold decisions to prioritize guest wellness. In 2005, we became the first major restaurant concept in the U.S. to ban artificial trans fats and eliminate high-fructose corn syrup from our menu. We then led the way again by banning dyes and artificial colors in 2010 and removing artificial flavors in 2015. Those decisions weren’t always easy, but they were the right ones for our guests, our employees and the families who trust us. That commitment guides every ingredient we choose. We rely on fresh high-quality produce, premium proteins and whole grains, all brought together in recipes crafted with purpose. Healthier food begins at the source, and our guests deserve nothing less.
Options for Every Diet, Every Age, Every Goal Health and fitness are not one-size-fitsall. A parent trying to feed their family nutritious meals has different needs than a
an easy-to-use tool on our website that allows guests to customize their meals down to the smallest detail. With just a few clicks, guests can adjust for: • Dietary preferences • Allergies or sensitivities • Calorie goals • Protein requirements • Ingredient swaps • Macronutrient balance As fitness and wellness trends evolve, so do our offerings. This level of transparency empowers people to stay aligned with their health goals while still enjoying the convenience and comfort of dining out.
From Healthy to Indulgent: Balance Matters
college student focused on protein intake or a retiree exploring vegetable-forward options. And the truth is, people are more informed and intentional than ever about what they put into their bodies. At Jason’s Deli, we’ve built our menu around flexibility, allowing guests to personalize their meals based on their dietary needs or fitness goals. Some of the most common lifestyles our menu supports include: • Vegetarian / Vegan – Fresh vegetables, flavorful soups, hearty sandwiches and our Garden-Fresh Salad Bar make it easy for plant-forward guests to eat meatless without giving up variety or satisfaction. • Pescatarian – From tuna salad to salmon and seafood-friendly sides, pescatarians have plenty of protein-rich choices. • No Pork – Our menu makes it simple to avoid pork while still enjoying a wide range of sandwiches, salads, soups and bowls. • Keto – High-protein, low-carb pairings are easy to build, whether guests prefer
bunless sandwiches, double-protein salads or custom creations from the salad bar. • Gluten-Free – With a specialty glutenfree bread, proteins, soups and salad bar favorites, guests can enjoy flavorful meals without compromising their dietary needs. Whether someone is working toward a personal health milestone, managing allergies, following a specific diet, feeding a family or simply searching for nutritious everyday meals, Jason’s Deli is here to serve food that honors our guests’ goals, preferences, and wellness journeys. We also understand that dietary needs begin early, which is why our kids’ menu includes wholesome options — because building healthy habits can start at any age.
Personalized Nutrition Made Simple We know that guests today want more control and more information when making dining choices, especially those focused on fitness, macros or ingredient sensitivities. In partnership with BigZpoon, we created the Nutrition & Allergen Tool,
One of the biggest misconceptions about “eating healthy” is that it requires perfection. At Jason’s Deli, we believe in balance. Wellness can mean choosing a protein-packed bowl or a fresh salad built at our famous Garden-Fresh Salad Bar. And sometimes, it means enjoying a warm bowl of soup, a handcrafted sandwich or a dessert that simply makes you happy. Healthy living isn’t about restrictions — it’s about making informed choices that support your goals and your lifestyle. Our job is to make those choices easy, accessible and enjoyable.
A Future Built on Integrity and Ingredients At the heart of our brand is the belief that good food can bring out the best in people. When we choose fresh produce, when we ditch unnecessary additives, when we offer inclusive menu options and when we empower guests with transparency — that’s when we make a real impact. Health and fitness will continue to shape the way America eats, and we’re committed to leading with integrity, innovation and ingredients our guests can trust. Because at the end of the day, eating well should feel good — physically, mentally and emotionally. At Jason’s Deli, we’re proud to be part of your wellness story, one nutritious, delicious bite at a time. v Franchising MAGAZINE USA 45
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franchisee in action: Hammer & Nails
From Treatments to Tech:
Top Trends in Men’s Grooming for 2026 The door to premium grooming services for men is wide open—and men are walking through it at record pace. After generations of being offered little more than basic haircuts and shaves, men have become one of the fastest-growing segments in the personal-care industry.
While the category has already posted impressive growth, it remains relatively young, with significant opportunity ahead for franchisees and operators ready to capitalize on its momentum. What’s driving this growth goes far beyond a desire for a sharp haircut or a clean shave. As definitions of masculinity continue to evolve, today’s man is rejecting rigid norms in favor of confidence, individuality, and self-care as a form of self-expression. Hammer & Nails, for example, built an elevated grooming experience for men through lounge-style shops featuring curated scents, thoughtful design, and quality craftsmanship—elements that foster relaxation, confidence, and connection. Forward-thinking operators are reimagining the traditional, no-frills barbershop, transforming quick, utilitarian visits into intentional, rejuvenating experiences.
Grooming Is Booming Aaron Meyers CEO, Hammer & Nails
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The market for men’s grooming products continues to surge. According to research firm Mordor Intelligence, the category is valued at $62.5 billion in 2025 and is
projected to reach $85.2 billion by 2030, growing at a compound annual rate of 6.39 percent. Mordor attributes this growth to rising disposable incomes, shifting cultural perceptions of masculinity, and the increasing influence of social media. For men in previous generations, treatments like facials or pedicures were often dismissed as indulgent or unnecessary. Soap and water were considered sufficient for skincare; sunscreen was optional at best. Manicures might have been reserved for special occasions—but routine hand-and-foot care was rarely part of the equation. Today, advanced facials, beard care, and detailed hand-and-foot treatments align seamlessly with the broader self-care movement. While looking good certainly boosts confidence, consistent grooming also supports physical health. Properly cared-for skin and nails are less susceptible to infection, and investing in personal appearance often sparks broader lifestyle improvements, from better nutrition to increased physical activity. Social media has further accelerated the rise of premium grooming. Whether
pursuing a date, attracting new clients, or landing a job, competition is fierce—and first impressions are increasingly made on screens. Yet products and treatments alone aren’t the full story. The modern man isn’t retreating to his “man cave” simply to watch the game; he’s seeking a place to unwind, connect, and reset. That’s the atmosphere men’s grooming spaces must replicate. This understanding has helped put Hammer & Nails on track to open 100 locations by the end of 2026. When given the right environment and services, men are more than willing to invest beyond the corner barbershop.
Looking Ahead What resonates most with today’s man is the ability to step into a comfortable haven—one where he can disconnect from
daily pressures and feel genuinely cared for. He’s drawn to masculine spaces with a relaxed, authentic vibe, where thoughtful design and tactile details create a sense of ease while high-quality grooming treatments restore him inside and out.
Nails, for example, leverages technology
Importantly, these spaces don’t need to be overengineered or overloaded with technology. The goal isn’t distraction—it’s restoration. Simply put, men want to be taken care of.
personal care is shifting—from grooming
That said, details matter. Men’s salons will continue to prioritize clean, ethical grooming products, innovative tools, and smart technology that enhances— rather than overwhelms—the experience. Customization will deepen, and subscription-based membership models will play a critical role in building loyalty and predictable revenue. Hammer &
to ensure members feel connected to their community wherever they travel, offering tiered memberships that create a sense of aspirational luxury.
At the same time, the framing of men’s
to wellness, from transactional services
to immersive experiences. The focus is no longer just healthy hair and skin, but the
confidence that comes from holistic wellbeing.
Ultimately, success in this space comes
down to authenticity. Brands that create genuine environments rooted in respect and care will thrive. Those that fixate
solely on transactions risk missing the bigger picture—and the modern man altogether. v
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Q&A: AMBER SAMS | BLOW DRY BAR
Can you tell us about your professional background prior to joining Blo Blow Dry Bar?
with
Amber Sams of Blow Dry Bar How “Hair-apy” Inspired a Franchisee’s Journey Into Leadership and Community Building For Amber Sams, owner of Blo Blow Dry Bar in Argyle, Texas, entrepreneurship is rooted in people-first leadership and a passion for helping women feel their best. After decades overseeing 54 Walgreens stores and working in real estate, her weekly “hair-apy” visits to Blo became the spark to open her own bar in July 2025. In just a few months, she has already surpassed early membership projections and built a fast-growing business grounded in authenticity, team culture, and community engagement. In this Q&A, Amber shares her path to franchising, lessons learned from her first months in business, and the leadership philosophies guiding her every day.
In the beginning of my career, I served as district manager for Walgreens, I was overseeing cosmetics in 54 stores across the Dallas North and Dallas East territories. That role gave me hands on experience in staff relationships, management, vendor partnerships, and most importantly customer service. For the past twenty years, I worked in residential real estate. This experience expanded my entrepreneurial mindset, sharpened my ability to build relationships, and proved the importance of staying adaptable. Both chapters of my career led me to be fully equipped for franchise ownership.
What motivated you to pursue franchise entrepreneurship with Blo Blow Dry Bar? Prior to ever considering ownership, I was a Blo client for years. Every week I went in for my routine “hair-apy” appointment, which became an important part of my personal wellness routine. My grandmother was a weekly beauty shop regular, so I learned to value love and self-care from a young age. The experience at Blo is far more elevated than the salons of her time, but the feeling of connection and walking out with new confidence is the same. Owning a Blo Blow Dry Bar was a natural fit. It blends my love of beauty, my leadership experience, and my passion for empowering other women to feel their best. Being able to recreate that sense of confidence for clients feels incredibly meaningful.
What strategies helped you achieve a strong opening, particularly from a hiring and leadership standpoint? First and foremost, I focused on building a team that feels like family. I believe in my team wholeheartedly and invest deeply in their growth. Leading with love and celebrating their wins creates an environment where they feel supported. 48 Franchising MAGAZINE USA
Just like we work to boost our clients’ confidence, I want my stylists to feel that same sense of empowerment every day. Watching their skills, spirit, and selfassurance grow has been one of the most rewarding parts of this journey. My goal is for every team member to flourish, whether they stay with me long-term or take what they’ve learned into future opportunities. If I can play even a small role in their professional trajectory, that’s true success to me.
What challenges have you faced in your first months of business, and how did you navigate them? One of the hardest lessons for new business owners is learning when to let someone go. One wrong fit can quickly impact the morale of the entire team. It’s never enjoyable, but it’s part of business ownership that is essential for protecting culture and ensuring the bar’s energy stays positive. Communication and trust are foundational. Clients can feel the energy the moment they walk in. When the team is aligned, connected, and supported, the client experience reflects that.
What are some of the biggest lessons you’ve learned so far as a franchisee? Be present, not just physically, but
emotionally and mentally. Your team and your clients look to you for leadership and stability, especially during the inevitable stressful moments. It’s also crucial to take care of yourself. You can’t pour into others if you’re running on empty. I’ve leaned heavily on my family, friends, business coach, and team during tough moments. No one succeeds alone. Finally, stay grounded in your “why.” When challenges arise, reconnecting with the purpose behind your business helps you stay committed and calm.
How do you stay involved in your community, and why is this important for franchise owners? Community involvement has always been part of who I am. I’ve been active in PTA, charities, club committees, women’s groups, and local networking organizations for years. Being engaged in your community matters whether or not you own a business. People want to support someone they know and trust. Collaborating with local businesses in fun, creative ways has been a major factor to our success. Even if we’re not the ones gaining a new client from the partnership, it still feels good to uplift another business owner in the community. And often, they’re eager to return the favor.
What advice would you offer to aspiring franchisees or entrepreneurs in general? The best advice I can give is to stay in
your own lane. Don’t compare yourself to
other salons or competitors. Focus on your
business, your team, your clients, and your energy. Comparison drains your battery faster than anything.
It’s also important to create structure, develop habits, and stay organized. If
Monday is your inventory and ordering
day, protect that routine and build a weekly cadence for all essential tasks. When you let things slip, that’s when you end up
feeling like your hair is on fire—and in this industry, that’s never a good look.
Entrepreneurship takes energy, intention, and resilience. Be thoughtful about
where you put your time and emotional investment.
What’s next for you and your Blo Blow Dry Bar location? I’m focused on continuing to strengthen our culture, refine our operations, and
expand our local partnerships. Long term, my goal is to deepen our involvement
within the community and keep building a
space where guests and team members feel valued, supported, and welcomed. v
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franchisee in action: Heights Wellness Retreat
Heights Wellness Retreat Accelerates Growth with MultiUnit Agreement in North Carolina • Local Entrepreneur to Open Two Retreats in Fast-Growing Wake County • Holistic Wellness Franchise Enters the Tar Heel State for the First Time • Newly Rebranded Heights Wellness Retreat Responds to Rising Demand for Holistic Wellness Services 50 Franchising MAGAZINE USA
Building on its national growth, Heights Wellness Retreat has secured a multi-unit agreement in Raleigh, North Carolina, located in the state’s most populous county. These will be the first two Retreats in North Carolina since the October 2024 rebrand from Massage Heights, marking a milestone moment as Heights brings its expanded services to one of the fastestgrowing regions in the country. Behind the Signed Agreement – Blake and Desi Godwin • Blake Godwin, a seasoned business executive with more than 15 years of leadership experience, will spearhead Heights’ expansion in the Raleigh market alongside his wife, Desi Godwin, who will play an integral role in operations.
About Heights Wellness Retreat: What started as a massage franchise in 2004 has evolved into a holistic approach to wellness that helps empower the unstoppable to elevate their every day. Heights Wellness Retreat offers a suite of innovative services including cryotherapy, lymphatic drainage, and more, but massage and facials remain at its core. The wellness franchise has more than 100 locations and counting across the U.S. and Canada.
• With the U.S. wellness industry valued at $2 trillion in 2025, the Godwins see Heights as an opportunity to combine their passion for relationship-building with operational excellence in a booming sector. • The first Retreat will open at 3125 McChesney Hill Loop, Suites 3121 and 3125, in Holly Springs, NC 27540, with plans to secure a second location shortly after. “My career has been dedicated to delivering exceptional customer experiences, and Heights Wellness Retreat is the perfect opportunity to bring that same focus to our community through innovative touchless wellness therapies,” said Blake. “We’re excited to open our Retreats in Holly Springs and provide this transformative experience for every member who walks through our doors.” Heights Wellness Retreat is expanding its offerings with innovative touchless therapies that enhance the path to holistic wellness, including a lymphatic drainage suit, cryotherapy, meditation, red light therapy, and infrared sauna. These
services provide members with convenient, personalized options to nurture the body, mind, and spirit, while massage therapy remains the core service and foundation of the Heights experience.
Why North Carolina? • Strong Economy: Heights is debuting in North Carolina at a time when it is the second-best state in the U.S. for franchise growth, as well as a top state for business according to CNBC. • Population Boom: Since 2020, North Carolina has added 605,000 people to its population, making it one of the fastestgrowing states. Wake County is among the fastest-growing counties in nation. • Young Generation Growth: North Carolina ranks #6 in the U.S. for the growth in its young population. With Gen Z and millennials driving demand for wellness services, this expansion brings tailored wellness offerings to a rapidly growing demographic. “North Carolina has been a prime target for us, and I’m excited for Blake and Desi
to lead our expansion there,” said Shane Evans, Founder and CEO of Heights Wellness Retreat. “Their expertise, passion for the customer experience, and commitment to community reflect our mission of holistic wellness, making them ideal ambassadors for our brand in this vibrant market.” With the global wellness industry projected to reach $9 trillion by 2028, the brand is primed for continued success. The Heights leadership team has identified key target growth markets and has prime territories available nationwide so that more communities across the U.S. have access to holistic wellness services. Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand. To learn about the brand’s franchise opportunities, visit heightswellnessretreatfranchise.com. Franchising MAGAZINE USA 51
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franchisee in action: Hydrate IV Bar
Hydrate IV Bar® and the New Age of Preventive Wellness: How a Colorado Startup Became a National Franchise to Watch
Founded in 2016 in Denver by Katie Gillberg, Hydrate IV Bar began as a single spa with a simple mission: make wellness approachable, safe, and accessible. Today, the brand has expanded to 25+ franchise locations in Arizona, Colorado, Georgia, Texas, and Utah, with New Jersey, South Carolina, and Wisconsin coming soon. Once limited to specialized use, IV therapy is now a part of everyday wellness. Hydrate IV Bar’s franchising model is turning entrepreneurs into local wellness leaders. “We are seeing more and more people across the country looking for ways to take control of their health and feel their best,” Gillberg says. “Our growth into new states and cities reflects the need for approachable wellness experiences. We are proud to bring Hydrate IV Bar to new communities nationwide.”
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A Spa Experience with Clinical Expertise Step inside a Hydrate IV Bar spa and it is easy to see why clients keep coming back. The space is warm and inviting with lounge-style seating and calming colors, but behind the relaxing vibe is a team of experienced registered nurses delivering treatments under medical oversight. From quick hydration sessions to vitamin injections and NAD+ drips, every service blends clinical expertise with a spa-like experience. It’s this mix that makes the franchise model so appealing. Entrepreneurs can tap into a booming wellness movement while getting support from a proven, operationally strong brand.Half of our owners are seasoned business professionals who lean on the brand for clinical guidance, while the other half are clinicians stepping into business ownership for the first time. “We provide franchisees with upfront and ongoing clinical and operational training and resources, marketing and sales collateral, technologies and systems, group purchasing and inventory management and more,” says Gillberg. “Our corporate team owns and operates five units, and we’re actively involved in them. This is where we test new marketing initiatives and training programs to ensure best practices. Being hands-on benefits the brand as a whole and helps refine systems for all franchisees. Our franchisees appreciate that we are in the day-to-day with them and evolving and growing together.” The model is clearly working. According to the 2024 FDD, Hydrate IV Bar has a 43% recurring revenue margin and a 26% EBITDA, showing that a significant portion of revenue comes from repeat customers and that the business is generating healthy profits. Franchise owners also benefit from building local connections. Many host wellness events, partner with fitness studios, and team up with healthcare providers. This community-centered approach helps new spas grow quickly while fostering loyal returning customers. Beyond business growth, the brand also prioritizes giving back: its philanthropic arm donated nearly $75,000 across the brand in 2024, supporting communities and initiatives aligned with its mission.
NAD+ and the Quest for Longevity Among the most buzzed-about services is NAD+, administered intravenously or as an injection, a coenzyme that helps with cellular energy, repair, and overall vitality. Once a niche offering, it is now becoming a must-try for wellness enthusiasts seeking more than the usual vitamin boost. Pair it with the brand’s broad menu of immunity, hydration, recovery, and beauty services, and Hydrate IV Bar has positioned itself at the cutting edge of preventive health. Clients are not just getting an IV; they are investing in a wellness experience. Comfortable lounges, spa-style ambiance, and tailored services make each visit feel like a mini-retreat not a medical appointment.
Why Franchising Wellness Works The IV therapy market is growing fast. According to Grand View Research, the global IV hydration therapy market is projected to surpass 4 billion dollars by 2030. Hydrate IV Bar is uniquely positioned to capitalize on this trend because it combines a strong brand, high standards of care, and a franchise model that works. Franchisees benefit from turnkey operations and a system designed to make every spa run smoothly. “We built our franchise model to make wellness business ownership simple. Our owners get the tools and support they need while
creating spaces people actually love coming to.” said Katie Gillberg. “Nearly all of our owners operate multiple units, which helps support multi-unit growth while allowing them to bring professional, safe, and approachable wellness to their communities.”
Wellness That Works for Everyone Hydrate IV Bar is riding the wave of a larger movement, having served over 70,000 clients. Americans are no longer waiting to feel sick to take action. They want proactive, preventive care and they want it to feel approachable, enjoyable, and even fun. Hydrate IV Bar meets that need with a model that combines wellness, hospitality, and modern lifestyle appeal. “People want to feel their best,” says Gillberg. “We’re here to help them do just that in a place that feels safe, inviting, and supportive. With expansion plans in multiple states, trending services like NAD+, and a franchise model designed for real-world success, Hydrate IV Bar is proving that wellness can be both accessibleand aspirational. In the fast-growing world of health-focused franchising, it is a Franchise worth watching. For entrepreneurs exploring their next chapter, Hydrate IV Bar® offers a proven collection of IV therapy spas, strong franchise support, and a clear path to business ownership. Visit www.hydrateivbar.com/iv-therapyfranchise/ to learn more. Franchising MAGAZINE USA 53