Feature Supplement Food and Franchising

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brewing innovation at beans & brews coffee house

announcements from the industry

building a franchise system with heart find your flavor: food franchises to fit your style

Penn Station Subs:

Rita’s Italian Ice & Frozen Custard: invested in

Go Greek Yogurt: how a humble Yogurt shop Built a global community through trusted Franchise Partnerships

Firehouse Subs:

Milestone 1,400th restaurant in clearwater, Florida

t he Gre At Greek Mediterr Ane An Grill Debuts Its First Special Venue Location at

T-Mobile Arena in Las Vegas

The Great Greek Mediterranean Grill®, an award-winning Mediterranean fast-casual restaurant brand, has opened its first-ever special venue location inside the world-class T-Mobile Arena in Las Vegas. The milestone marks the brand’s debut in the sports and entertainment venue space, bringing fresh Mediterranean flavors to the bustling concourse of one of Las Vegas’ premier destinations for concerts, sporting events, and live entertainment.

t he new restaurant, located on the t-Mobile arena’s main concourse, represents a strategic expansion by local entrepreneurs and brand co-founders nick d ella Penna and trent Jones. t he pair acquired the first g reat g reek Mediterranean g rill restaurant in l as Vegas in 2016 and after years of growing the brand’s footprint throughout the l as Vegas Valley, recognized that traditional real estate options were becoming more limited.

t he t-Mobile arena location offers a scaled-down menu tailored for the fast-paced environment, allowing fans to enjoy signature favorites such as the award-winning g reat g reek gyro, Falafel Pita (vegetarian), hummus, Feta Fries, and Mom’s rice Pudding.

t he g reat g reek Mediterranean g rill is a part of the Big Flavor Brands™ food service division of United Franchise g roup™, a globally recognized leader in franchising and is among the 10 fastest-growing restaurant chains in the country according to data firm technomic, with over 70 locations in 22 U. s . states.

FAST-GROWING shipley donuts OPENS IN NASHVILLE YARDS

Shipley Donuts, the nation’s largest brand of fresh, handmadedaily donuts and kolaches, has opened its newest location in the high-profile new Nashville Yards development as it continues its rapid expansion in the mid-South.

o wned by franchisee group Virentes h ospitality, the 1,478-square-foot shop strategically positions the brand within the premium nashville Yards development, surrounded by hightraffic business tenants along with music venues and restaurants.

t he shop offers more than 40 varieties of fresh, handmade daily donuts, including its signature glazed, cut in the iconic shipley hexagon shape for a lighter, fluffier texture, then carefully glazed to sweet perfection. it also serves filled, iced and cake donuts, plus bear claws, cinnamon rolls and shipley’s famous kolaches, a savory texas-style pastry baked with a variety of fillings inside, like cheese, sausage and eggs.

t he nashville Yards shop boasts the brand’s first espresso-based coffee program, offering premium hot and cold coffee-based drinks, including cappuccino, mocha latte and cold brew.

“ t he new nashville shop allows shipley to further strengthen our presence in Music city while introducing our iconic, fresh-made donuts and kolaches to a new audience of workers, residents and visitors in the growing nashville Yards district,” said Flynn d ekker, shipley d onuts cEo

“With our new nashville Yards location now open and serving the community, we’re already seeing the impact of the city’s vibrant business environment and growing food scene,” said shipley s enior Vice President of Franchise d evelopment Keith sizemore.

“ t he shop showcases exactly how shipley succeeds in dynamic metropolitan markets and establishes the blueprint for our ongoing s outheast expansion.”

ownashipleydonuts.com

Milk s h Ake FActory to Celebrate Grand Opening in Cumming, GA

MilkShake Factory, the neighborhood dessert destination known for its handspun milkshakes and small batch, premium chocolates, opened its doors in Cumming, GA with a family-friendly grand opening celebration on Saturday, October 11, 2025. Located at 850 Peachtree Parkway, Cumming, GA 30041 in the South Forsyth area, the new store will be a sweet addition to the community.

to celebrate, the store featured music, giveaways, and a special buy-one-get-one-free offer on all shakes, sundaes, and molten cups. t he first 100 guests received free Milk shake Factory t-shirts, and the very first customer in line took home a special prize basket. a live dJ kept the energy high throughout the afternoon.

t he cumming store is owned and operated by former g eorgia tech quarterback and Pittsburgh steelers alum rick strom, who is bringing the

Milk shake Factory experience to the atlanta suburbs. strom has two additional locations planned for the area.

“ i wanted to bring Milk shake Factory to cumming because this is a community where families come together,” said strom. “With nearby schools, neighborhoods, and bustling local businesses, it felt like the perfect fit. My goal is to create a place where everyone, including kids, parents, and friends, can stop in, celebrate, and share something special.”

“ having played in Pittsburgh and spent important years of my life there, i ’ve always had a special connection to the city,” strom added. “Milk shake Factory was founded there more than a century ago, so being able to introduce this beloved Pittsburgh brand to families here in cumming makes the opening especially meaningful to me.”

www.milkshakefactory.com

sM oothie k in G is fueling its national growth

With a series of milestone openings this fall, including debuts in two new states and new growth in one of the country’s busiest airports.

The brand has officially opened its first-ever Utah location in Washington and its first-ever Minnesota location in Woodbury, marking Smoothie King’s entry into both states. Together, these openings bring delicious and nutritious, protein-packed smoothies to new communities while furthering the brand’s mission to inspire healthy lifestyles nationwide.

at the same time, smoothie King is strengthening its presence in dallas Fort Worth international airport (dFW) with two new locations in terminal a and terminal d, joining its existing terminal a store. at dFW, the brand ranks #1 in the snack c ategory, underscoring its ability to meet growing consumer demand for nutritious, on-the-go options while traveling.

With additional development opportunities across Utah, Minnesota, and beyond, smoothie King continues to execute on its strategic growth plan, expanding its footprint and reaching new guests across the U. s

find your flavor: food fran C hi S e S to fit your Style

Food is more than just fuel — it’s an experience. In today’s franchise landscape, that experience comes in countless delicious forms. Whether it’s a sophisticated scene with curated sips to globally inspired flavors designed for the masses, one thing is certain: the way America dines is changing, and people are open to more variety now than ever before.

From inventive boba tea houses to coastal seafood sensations, these brands prove that creativity, variety, and quality still win hearts — and there’s a franchise out there to suit your unique taste. For entrepreneurs seeking to join an industry that’s both resilient and rewarding, these food franchises are serving up an enjoyable future.

Mediterranean Meets trendy Fast casual

When it comes to fresh, flavorful food that checks all the boxes, MF Gyros & Burgers has quickly become a Sacramento staple. This health-forward fast-casual concept marries quality ingredients with speed and convenience, making it a top choice for customers who want a better kind of “fast food.” Their menu seamlessly bridges two worlds—Mediterranean favorites like falafel gyros and American classics like gourmet burgers—each crafted with care, color, and crunch.

Founded by one of the nation’s youngest entrepreneurs, Kavish Sharma, the brand has already turned heads since its founding in 2020 and hasn’t ceased making headlines — talk about brand recognition. For franchisees, the model’s broad appeal and efficient setup make it a mouthwatering investment opportunity that stands in a league of its own. The brand

has recently secured a 24-unit development deal, marking not just a milestone, but the beginning of a brand destined for national greatness. More information on MF Gyros & Burgers can be found at https://www. mfgyrosfoods.com/franchise.

reinventing the Bagel with Wow-Factor

The Bagel Hole is taking a Georgia-born favorite and giving it a national stage. Known for its fun, community-focused energy, this brand combines the timeless art of New York–style bagel making with a touch of Southern hospitality. Guests can choose from classic flavors or inventive twists paired with premium spreads, sandwiches, and catering options. The company has a carefully curated rotation of customer favorites and pays close attention to atmosphere, creating a space that’s become an essential part of its patrons’ daily routines.

Having officially launched its franchise program in 2025, The Bagel Hole offers owners full-scale training, marketing, and operational support to bring the perfect bite to neighborhoods across the U.S. Complete with its own catchy jingle (just try getting it out of your head), the brand delivers a fun, memorable identity, streamlined systems, and a suite of recipes to fall in love with. Check out more information about The Bagel Hole at https://thebagelhole.com/franchise.

your cutest tea place

Whimsy meets flavor at Boba CuCue, a next-generation boba tea house where drinks double as works of art. This playful café concept likened to “the Disney of boba” combines handcrafted beverages—

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

like the trending Blue and Pink Matcha creations—with guest favorites including waffle pops, steamed dim sum, and Cartoon gelato inspired by Japanese street food.

Boba CuCue has perfected the art of a playful customer experience. Beyond tea, each location delivers an immersive, joyfilled environment for guests of all ages, complete with an in-house-designed AI claw-cade game area that sets the brand apart. Visitors can enjoy quirky merch, Gatcha games and colorful themed drinks, all blended into a vibrant, family-friendly destination. The brand continues to expand rapidly, with new locations opening each month and a projected 50 stores by 2026 — including expansions into international markets. Explore Boba CuCue at https:// bobacucue.com/franchising.

A smoking hot opportunity

What began as a single seafood trailer in Texas is now one of the most talked-about seafood franchises in the Midwest. The Smoking Crab brings the bold, soulful flavors of the Gulf Coast to communities far from the shore. Founded by worldtraveled Chef Bobby McCullum and entrepreneur Jonathan Benjamin, the brand’s commitment to freshness, quality, and community spirit has fueled its rapid rise.

Franchisees can choose from a flexible model that includes both food truck and brick-and-mortar options—proof that a great concept, paired with strong systems, can travel anywhere. Backed by Chef McCullum’s culinary expertise and the proven roadmap that has gained serious traction, The Smoking Crab offers franchise partners a set-apart concept that is fun, flexible, and memorable. More information on The Smoking Crab can be found at https://smokingcrabfranchise.com

Where Wine Meets community

For those craving a unique sophisticated experience, Turquoise Wine Bar offers a refined-yet-approachable environment that turns wine tasting into connection. Founded by Laura Hernandez and Jen Sinconis, this woman-owned brand delivers an inviting mix of boutique wines, farm-to-table fare, and a warm, bistro-style ambiance designed to spark conversation and foster guest engagement.

As the brand continues to expand throughout the U.S., Turquoise Wine Bar provides an accessible model for entrepreneurs passionate about hospitality and wine culture. Owners gain extensive support in areas pertinent to success, including marketing, staffing, wine education and event management, making this concept as simple-to-operate as it is refined. Learn more at https:// turquoisewinebar.com/franchise.

connect with us to Find your Flavor

The food franchise world continues to evolve, inviting entrepreneurs to invest in a concept that meets them where they are. Whether your passion leans toward a bustling street food environment or quiet sophistication, the brands above prove that there’s no shortage of concepts to match your flavor.

Franchising Marketing Systems has worked with hundreds of brands across the U.S. and around the world, building an extensive list of available franchises to fit your style. To learn more about food service franchises available in your area or to explore how to franchise your own business, visit www.fmsfranchise.com.

Jane g rote aBell: Building a fran C hi S e

Sy S tem with h eart

Jane Grote Abell has built her career on a simple yet profound belief: businesses should serve people with love. As a founding family member, Chief Purpose Officer & Board Chair, she has helped guide the company’s evolution from a small regional presence into a national brand with more than 450 locations, including strategic partnerships with Red Robin. But for Jane, success has never been a solo journey; it’s been about building and empowering a team that shares a common purpose.

Under her leadership, Donatos has cultivated a people-first culture rooted in integrity, service, and collaboration. Jane has been intentional about surrounding herself with leaders who reflect the company’s values and bring diverse strengths to the table. Together, they have developed the systems, talent, and partnerships that fuel Donatos’ growth while staying true to its mission.

Jane and her team have proven that when a company invests in its people, aligns around purpose, and leads with love, success naturally follows. Their collective vision continues to guide Donatos forward, demonstrating the power of teamwork in a people first purpose-driven business

A legacy 6 decades in the Making

Jane’s journey began in a house tucked behind the very first Donatos Pizza store in Columbus, Ohio, founded by her father, Jim Grote. Her family’s living room doubled as the dining room for the neighborhood. It was there, surrounded by shared meals and community spirit, that Jane first felt the buzz of the pizza business. Early experiences like watching customers eat dinner in her home because they didn’t have a dining room instilled in her a deep passion for hospitality and treating people like family.

This upbringing laid the foundation for a career defined by vision, heart, and transformational leadership. After earning a degree in organizational design and communication from The Ohio State University, she returned to the family business with a focus on building a legacy. In 1992, Jane became Chief People Officer, helping to shape a culture centered on people-first leadership. It was during this time that Donatos began franchising, growing to about 150 traditional locations. By 1999, Donatos’ growth and strong culture had drawn the attention of McDonald’s, leading to an acquisition that marked a pivotal chapter in the company’s history. When McDonald’s announced plans to sell or close the company in 2003, Jane became determined to protect the livelihoods of nearly 5,000 Donatos employees while continuing her father’s

mission. Jane successfully persuaded Grote to repurchase the company for the sake of its associates, demonstrating her persuasive resolve, and rare combination of courage and compassion.

Today, Jane is recognized as a catalyst in the business world, with a unique perspective on family enterprises and a deep understanding of mergers and acquisitions. As the brand ambassador and strategic visionary for Donatos, Jane brings a deep understanding of the complexities of family enterprise and organizational change. As Chief Purpose Officer and Board Chair, she’s helped Donatos grow from a single storefront to over 450 locations nationwide.

leading the donatos Way

With more than 40 years of experience, Jane has become a trusted voice in corporate governance, strategic development, crisis management, and philanthropy. Her ability to connect people and ideas has empowered teams, shaped culture, and turned bold visions into reality. Jane Grote Abell continues to prove that business built on great people, purpose— and love—can thrive.

Jane’s roots trace back to the first store on Thurman Avenue on Columbus’ south side, and she and her family remain committed to the area. With a vision of building prosperity in the community by closing the racial and economic gap, Jane raised $14.5 million alongside Tanny Crane and co-founded the Reeb Avenue Center, a social-services center housing 13 non-profits that focuses on education and workforce development. Formerly a vacant elementary school on Columbus’ South Side, the community hub provides job training, education, counseling, meals, and youth programming, removing barriers and creating opportunities for thousands of families yearly. They serve over 500 people a day in their café.

Many leading brands and businesses talk the talk without walking the walk. In 2014, Jane went undercover via the hit show, Undercover Boss. This would become one of the most emotional and transformative moments of Jane’s career.

She was confronted with the raw realities of how the business operated at the ground level. The experience allowed her to see firsthand the challenges her employees faced, the strengths of the company culture, and the areas that needed improvement. This immersion reminded her of the importance of leading with authenticity, empathy, and purpose. The experience reaffirmed her belief in Donatos’ core values and the need to preserve them, even as the company grew and evolved.

the power of Agápe capitalism

Jane leads with a philosophy rooted in the ancient Greek word agape: the highest form of love. Unconditional and all-encompassing, agápe serves as the foundation for the business approach known as Agápe Capitalism. This valuesdriven model is built on three guiding tenets:

• Lead with love

• Practice the Golden Rule

• Do the Right Thing

For Jane, success is not measured solely by profits or accolades, but by the integrity and compassion woven into every decision. She believes in the enduring power of simple truths: treat others as you would want to be treated, stay true to yourself, and surround yourself with people who share your values.

This impact comes to life within the Donatos Family Fund. From its inception in 2022 to 2024, the fund raised $1,366,000 for hunger relief, housing security and healthcare. So far in 2025, the Family Fund has raised $155,000.

For Jane, being a successful entrepreneur is more than writing a check; it’s about taking what is in your heart and making it actionable. These principles are more than ideals; they are the cornerstones of Jane’s leadership, her legacy, and her impact on the world of business. v

Brewing innovation at Bean S & BrewS Coffee h ouS e

You may not immediately associate a classically trained chef with a coffeehouse, but for Chef Becca McIntyre, her work at Beans & Brews Coffee House is always percolating. As the brand’s Vice President of Culinary and Supply Chain, McIntyre is proving that creativity and strategy can blend as smoothly as the perfect cup of coffee.

Since joining the brand earlier this year, McIntyre has been a driving force behind a wave of innovation that serves customers with delicious beverages and proves to be a growth driver for franchise owners. Just months into her new role, McIntyre spearheaded the launch of a new cold brew lineup that doubled systemwide sales, demonstrating the power of flavor innovation done right.

This is McIntyre’s secret recipe. Of course, it doesn’t hurt that she has dual degrees in Culinary Arts and Business from Johnson & Wales University, which has uniquely positioned her to brew the perfect recipe that combines both flavor and franchise operations.

innovation Meets tradition

But this is a balancing act.

Beans & Brews Coffee House is a brand with decades of loyal customers. Born and brewed in Utah’s Salt Lake Mountain Valley, it’s best known as the Home of High-Altitude Roasting™. This is their signature process that roasts the coffee beans at the lowest possible temperature for the shortest amount of time to capture the essence of its mountain origins, delivering a smoother, more intense flavor.

“Chef Becca,” as she’s fondly referred to, has struck a balance embracing the special history of Beans & Brews while artfully curating new products that resonate with

the growing Gen Z crowd who are inspired by social media trends.

“You can’t chase the new by alienating the old,” McIntyre explained. “Our goal is to create new experiences that invite curiosity and excitement while staying true to what people already love about Beans & Brews. It’s about evolution, not replacement.”

One of her latest creations is the Dubai Chocolate Frappe, a limited-edition beverage inspired by a viral international trend that brings the rich, indulgent flavors of chocolate and pistachio to the coffee category for the first time. It’s a perfect example of how Beans & Brews stays relevant by paying attention to emerging tastes and cultural moments, then makes it their own.

This fall, while competitors were bringing back tried and true pumpkin inspired drinks, McIntyre embraced nostalgia and added a modern twist for those with a discerning palate. Drinks like the Pumpkin White Mocha, Pumpkin Shaken Espresso,

Pecan Pie Latte, and returning favorite Pumpkin Pie Fritalia captured the cozy spirit of the season while offering variety for guests looking for something new.

Attracting new Audiences

Without losing loyal ones

McIntyre’s work is part of a larger strategic focus for Beans & Brews: attracting younger audiences, particularly Gen Z consumers, while continuing to please their loyal customer base. All generations value both flavor and function, and McIntyre’s innovations hit that sweet spot.

The brand’s new protein coffee lineup, unveiled weeks before some competitors, features flavors like Power Vanilla, Buff Mr. B’s, Caramel Charger, and Mighty Matcha. These beverages cater to customers who are looking for drinks that are both tasty and functional. As typical, Chef Becca went through an experimental process and chose a flavor profile that

utilized a creamy, dairy-based protein milk rather than protein powders, which tended to not mix as effectively.

“I wanted to get this right,” said McIntyre. “Sometimes these new innovations take days and weeks to perfect, but I won’t put out a product with the Beans & Brews name on it, if it’s not amazing. Our guests deserve the best.”

culinary Vision that Fuels Growth

McIntyre’s impact isn’t limited to the beverage counter. She also oversees supply chain management, ensuring that every new product is supported by efficient sourcing, smart vendor partnerships, and consistent quality. This dual focus on creativity and cost control helps franchise owners protect margins while maintaining the premium experience Beans & Brews is known for.

“Chef Becca brings the perfect

combination of culinary creativity, operational discipline, and leadership,” said Doug Willmarth, CEO of Beans & Brews Coffee House. “Her work is already improving our menu and boosting unitlevel profitability. With her expertise, we’re building on Beans & Brews’ foundation of great quality and creating innovative systems that support our next phase of growth.”

For Beans & Brews, that growth is strategic; expanding in the mountain west, maintaining the warm coffee house community while providing the modern nuances that today’s consumer wants.

“Innovation isn’t just about what’s in the cup,” McIntyre said. “It’s about creating opportunities for connection, for growth, and for our franchise owners to succeed. Every drink we introduce is a chance to build momentum and delight someone new.” v

fran C hi S ing with purpo S e: penn Station Su BS Serve S u p Support for d own Syndrome awarene SS

Penn Station East Coast Subs believes in giving back to the community. The brand has been supporting families touched by Down Syndrome for years, but their newest fundraising campaign, Deals for Down Syndrome, reflects the heart of the brand’s mission.

For Penn Station founder Jeff Osterfeld and his wife Sheri, this cause is deeply personal.

The Osterfelds are close family friends with Doug and Julie Kammerer, whose daughter, Ellen “Ellie” Kammerer, was born with Down syndrome. Ellie, now 28, has maintained a life-long connection with the Down Syndrome Association

of Greater Cincinnati, one of the brand’s longest-standing partners and the local nonprofit benefitted by Deals for Down Syndrome.

Ellie’s father, Doug, recalls vividly how the organization first came into their lives: when Ellie was born six weeks early with congenital heart defects, the DSAGC reached out with a welcome package and immediate support.

“Having a child is an emotional moment for any parent, and when your child is born with special needs, you quickly realize the difference that having community, guidance, and resources makes for their wellbeing,” Doug Kammerer said. “Being able to lean on the DSAGC made a huge impact in our lives.”

Since then, the Kammerer family has been deeply involved in DSAGC’s programs, which span therapeutic, educational, recreational, and social opportunities for individuals of all ages. Doug even served on the organization’s board of directors for a time, motivated by a desire to help other families access the same level of care, community, and encouragement his family received.

Ellie’s own journey through the DSAGC’s programs illustrates that lifelong impact. She participated early on in the Early Matters program, which focuses on children ages 0–5 and helps families build a foundation through education and enrichment. As she grew, Ellie participated in the School Age (ages 6-12) and Teen

(ages 13-17) programs through the DSAGC. Today, she’s part of the organization’s Adult Programs, which foster learning, independence, and personal development as individuals with Down syndrome transition into adulthood.

That transition includes finding meaningful employment, which for Ellie is one of her greatest joys. She works at a local retirement home, where her responsibilities include greeting residents and interacting with guests. “She absolutely loves it,” Doug says. “She wakes up in good spirits every morning because, in her words, ‘I get to go to work.’”

Doug emphasizes that Down syndrome is a lifelong condition, one that doesn’t end when childhood does, which is why consistent support and opportunities matter so much. “Ellie’s job empowers her. The team at her workplace sees her for what she brings to the table—her enthusiasm, her kindness, and her reliability. That’s what true inclusion looks like.”

He hopes more businesses follow that example, by offering people with Down syndrome not just compassion, but opportunity. “The best way communities

can support individuals with Down syndrome is by giving them a chance to contribute; to work, to connect, to prove they can do anything they set their minds to.”

It’s that same belief in empowerment and inclusion that fuels Penn Station’s ongoing partnership with Down Syndrome Associations across the country. Through Deals for Down Syndrome, franchisees and their teams see firsthand how their efforts ripple through the communities they serve.

For a $5 donation, guests receive a coupon booklet valued at more than $22, featuring four Penn Station offers. All proceeds from the campaign directly support Down Syndrome Associations across the country, expanding funding and access for educational resources, social programming, and job readiness initiatives like those that have shaped Ellie’s life.

In Greater Cincinnati, the DSAGC serves 12 counties, including parts of southern Indiana, and last year alone, it provided more than 800 hours of programming and served over 1,300 individuals with Down syndrome. According to Beth Smith, the Eexecutive Director of the DSAGC, the organization also logged more than 4,000 hours of volunteerism, all powered

“ Ellie’s job empowers her. The team at her workplace sees her for what she brings to the table—her enthusiasm, her kindness, and her reliability. That’s what true inclusion looks like.”

by a commitment to building inclusive, connected communities.

For Penn Station’s franchisees, Deals for Down Syndrome has become a unifying effort that transcends transactions. “Our system takes great pride in knowing that every coupon booklet sold, every conversation started, and every dollar donated is helping someone like Ellie live a fuller, more independent life,” Osterfeld says.

Penn Station franchisees, team members, and valued guests all play a role in ensuring organizations like the DSAGC can continue their impactful work. The impact is felt not only in the funds raised but, in the awareness built and the relationships strengthened through shared purpose.

Through Deals for Down Syndrome, Penn Station reaffirms that true community partnership means showing up consistently, compassionately, and with heart. v

g o g reek yogurt:

h ow a h um Ble yogurt Shop Built a g lo Bal Community through truS ted fran C hi S e partner S hip S

When Tanja Subotic, her husband David, and their business partner Jonathan Williams founded Go Greek Yogurt in 2012, they weren’t just opening a yogurt shop. They were creating a movement rooted in slow living, nourishment, and connection. Inspired by the simplicity and warmth of the Mediterranean lifestyle, the trio set out to bring a taste of authentic Greek culture to Beverly Hills.

Over a decade later, Go Greek Yogurt has evolved from a neighborhood favorite into a globally celebrated lifestyle brand with 14 locations across the United States and the Middle East—and a devoted following that includes everyone from Jennifer Aniston and Gigi Hadid to the Kardashians.

A taste of the Mediterranean, Wherever you Are

At Go Greek Yogurt, the philosophy is simple: food should make you feel good— body, mind, and spirit. The brand offers fresh and frozen Greek yogurt, smoothies,

and savory bowls, all made with highquality, minimally processed ingredients sourced from Europe. Every bite embodies the brand’s guiding principle of “meraki,” creating with passion and purpose.

The result? A modern, elevated yogurt experience that goes far beyond a traditional frozen yogurt shop. Guests come not just to indulge, but to slow down, connect, and recenter.

the spark that started it All

For Tanja, the concept was born out of a love for the Mediterranean way of life. “When I was in Greece, I was struck by how everything was intentional,” she recalls. “People took time to savor, to connect, to live.”

Together with David, a longtime entrepreneur, and Jonathan, a Greece native, the team brought that philosophy to life through an artisanal menu designed around the balance and nourishment of the Mediterranean lifestyle.

When the first Go Greek Yogurt opened its doors in Beverly Hills, it quickly became a community hub—one of the first in the sector to combine fresh, wholesome food, rooted in purpose. Lines formed, conversations flourished, and the brand’s loyal following was born.

From one store to a Global Family

Word spread fast. Celebrities and locals alike flocked to Go Greek Yogurt for its crave-worthy yet mindful offerings, and soon the team was fielding requests to open more locations.

The brand’s second U.S. location opened in Santa Monica in 2017, followed by its first international franchise in Saudi Arabia in 2021. By 2024, Go Greek Yogurt celebrated another milestone: the opening of its first U.S. franchise location in Studio City, California.

Today, the brand spans six locations across the U.S. with outposts in Miami, Newport Beach, and Santa Monica, and international locations in Saudi Arabia and Kuwait.

Through every phase of growth, Go Greek Yogurt has remained committed to partnering with franchisees who share its purpose and passion. “When you open a Go Greek, you’re joining a living story – one built on authenticity, health, and connection,” says Tanja. “It’s not just a business, it’s a way of life. We want every partner to feel that same sense of pride and purpose.”

A Franchise Model Built on intention

Go Greek Yogurt’s franchise system is designed with simplicity and scalability in mind. Stores require no full kitchen or cooking equipment, and operations are streamlined through a centralized supply network that ensures product consistency and quality across locations.

The concept also offers flexibility— franchisees can choose from traditional storefronts, kiosks, or mobile units, allowing for diverse entry points into the brand depending on market and opportunity.

Behind every franchisee is a deeply supportive brand team. Go Greek Yogurt provides comprehensive onboarding, marketing, and operational support, empowering owners to run efficient

businesses while staying true to the brand’s core values of authenticity and excellence.

As Tanja puts it, “We see every franchise partner as family. Our success is shared and our purpose is collective. It’s about building something that enriches lives, one community at a time.”

Marketing With Meaning

Go Greek Yogurt’s storytelling is central to its success. The brand doesn’t just sell yogurt; it shares a philosophy of intentional living. Marketing initiatives focus on lifestyle, connection, and culture, brought to life through vibrant collaborations and community experiences.

Partnerships have ranged from luxury beauty brand Mane by Jen Atkin to experiential activations with Miami’s Hyp marketplace, all designed to engage new audiences and expand awareness. The brand’s growing earned media and social presence reflects a passionate global community that celebrates food, culture, and conscious indulgence.

What’s next

Looking ahead, Go Greek Yogurt is focused on thoughtful, sustainable growth. Through the end of 2025, stores will open in Brentwood (CA), Dubai Mall (UAE), Dubai Jumeirah (UAE), Khobar (Saudi Arabia), and Jeddah (Saudi Arabia). The brand is also eyeing locations in Laguna Beach and Palm Springs in partnership with Sweetzer Capital.

Each new outpost honors its local community while preserving the brand’s commitment to quality, wellness, and connection. From a single Beverly Hills storefront to a global lifestyle movement, Go Greek Yogurt has built a franchise model that’s as intentional as the brand itself.

As Tanja sums it up: “Our mission has always been to celebrate life in every bite—to bring people together through food that is delicious , nourishing, and full of heart. Franchising has allowed us to share that joy around the world, one spoonful at a time.” v

inve S ted in Su CC e SS:

h ow r ita’S iS Blending Corporate BaC king and fran C hi S e g rowth

For more than 40 years, Rita’s Italian Ice & Frozen Custard has grown through a franchise system built on community, entrepreneurship, and a product people love. Today, we’re adding a new chapter to that story, one that combines the strength of franchising with the focus and accountability that comes from corporate ownership.

This fall, Rita’s acquired existing franchise shops in Savannah, Georgia, marking the company’s first corporate-owned locations in 15+ years. It’s a big deal for our 600unit brand, and a strategic one. With these shops, we’re building the foundation for a new growth model designed to accelerate expansion, strengthen franchisee success, and unlock the brand’s full potential in growth markets.

As we continue to grow beyond our East Coast roots, our focus is on the Sunbelt, including markets like Georgia, Texas, Florida, and the Carolinas. With warm weather and extended operating seasons, these markets sustain steady demand for frozen treats throughout the year. These are the kind of environments where Rita’s signature mix of ice, custard, and happiness can truly shine.

Our Savannah investment serves as a blueprint for one way we intend to scale, pairing direct corporate ownership with strategic franchising. This approach allows us to seed promising markets, build brand awareness, and create multi-shop portfolios that can later be re-franchised to experienced multi-unit operators, all while continuing to prioritize franchise-led growth.

This approach also gives us a stronger hand in shaping market development. It also ensures we’re testing, learning, and leading by example. In this hybrid model, we’re operating right alongside our franchisees, not above them.

Why investing in our own stores Matters

For a franchise system to thrive, there has to be shared confidence, and that starts with the franchisor’s own commitment.

When a brand is willing to invest directly, it sends a clear message: we believe in the product, the model, and the markets we’re entering.

Corporate ownership allows us to test innovations faster, from new menu strategies and technology integrations to site selection and operational efficiencies. What we learn from these shops can then be translated into actionable best practices for franchisees. It’s a feedback loop that strengthens the entire system.

It also gives us a better view of the customer journey. In a business that’s all about creating joy from the first taste of Mango Ice (our number one selling flavor) to the perfect Gelati swirl (our flagship product) staying close to the guest experience is invaluable.

Building for today’s consumers

Consumer expectations are changing, and our expansion strategy reflects that. Convenience, customization, and community connection are driving loyalty across every food category, and frozen desserts are no exception.

That’s why drive-thrus have become a centerpiece of our growth strategy. These smaller-footprint prototypes allow faster entry into high-traffic areas, lower construction costs, and improved operational flexibility. Our guests, especially families on the go, love the option to grab a frozen treat without leaving the car.

We’ve also leaned into adaptive reuse, converting former banks, dry cleaners, and coffee shops into Rita’s shops. This approach not only speeds up development and reduces build-out expenses but also revitalizes local real estate, turning underutilized spaces into neighborhood gathering spots.

The combination of drive-thru convenience and real estate creativity gives franchisees multiple paths to success, whether they’re first-time operators or experienced restaurateurs looking to diversify their portfolio.

Momentum in dallas–Fort Worth and Beyond

Nowhere is this strategy more visible than in Dallas–Fort Worth, one of the fastestgrowing metros in the country. Rita’s currently operates three locations in the market, but we plan to open more than 20 new shops across the region in the next five years.

Our research shows that DFW and similar Sunbelt markets are not only demographically aligned with our core guest base but are also underpenetrated in the frozen dessert space. Combine that with Texas’ pro-growth environment and population influx from the East Coast, and you have a perfect recipe for growth. In fact, many of our newest franchisees are transplants who grew up visiting Rita’s as part of their hometown routine. They’re now bringing that same nostalgia to their

new communities, helping introduce the brand to an entirely new audience.

strengthening the system for the long term

At the heart of all this activity, from corporate investment to drive-thru development, is one simple goal: strengthening Rita’s system for the long term.

By building, operating, and eventually re-franchising corporate-owned portfolios to qualified franchisees, we’re creating a sustainable model that drives consistent quality and growth. This approach aligns everyone’s interests. Franchisees benefit from proven market demand, while the brand maintains a strong foundation of operational excellence and brand integrity. It also creates a scalable path forward. As we expand into new markets, we can replicate this process. We can invest first to establish traction, then empower franchise partners to grow it further. It’s a disciplined approach that balances entrepreneurial energy with brand stewardship.

the road Ahead

As we look toward 2026 and beyond, our commitment is clear: to keep spreading “Ice, Custard, Happiness” through smart, sustainable growth. That means investing in the right markets, supporting the right franchisees, and continuing to innovate in how and where we serve our guests.

We’re proud of our franchise system and equally proud to be joining our operators in the field. Because when a brand like Rita’s invests in its own stores, everyone wins: our franchisees, our guests, and the communities we serve.

ABout the Author:

Lawrence Brown is Chief Development Officer of Rita’s Italian Ice & Frozen Custard, where he leads franchise and real estate development for the nearly 600-unit brand. A seasoned franchise executive, Brown has held leadership roles with Tide Services (The Procter & Gamble Company), Restaurant Brands International, and Fat Tuesday, driving growth and market expansion for globally recognized food and retail concepts.

firehouS e Su BS®

o pen S m ile S tone

1,400th r e S taurant

in Clearwater, florida

Brand celebrates nationwide growth and strong franchise opportunities as multi-unit franchisee Colin Means opens landmark location

Firehouse Subs, the restaurant brand founded by two former firefighter brothers, has officially opened its 1,400th restaurant, marking a significant milestone in the brand’s continued expansion across the U.S. and internationally. The new Clearwater, Florida restaurant, located at 2849 Gulf to Bay Blvd Unit B, reflects the brand’s growth trajectory as franchisees continue to expand within the Firehouse Subs family.

The Clearwater restaurant is owned and operated by Colin Means, a Tampa-area franchisee whose journey reflects the opportunities Firehouse Subs provides. Colin began his career with the brand at 21 years old as a team member. Over the next several years, he worked his way up to General Manager before becoming a franchisee in 2020, during the height of the pandemic. Today, at 32, he owns five Firehouse Subs restaurants across Pinellas County, with a sixth location opening in Seminole this December and plans for further expansion in 2026.

“Opening the 1,400th Firehouse Subs restaurant is an incredible honor,” said Means. “I’m grateful for the support of my amazing team and our corporate

leadership, and I’m excited to keep growing with a brand that truly makes a difference in its communities.”

Founded in 1994 in Jacksonville, Florida, Firehouse Subs is built on a heritage of hearty, flavorful food, exceptional guest service and a longstanding commitment to public safety. Through its Firehouse Subs Public Safety Foundation®, the brand has awarded over $102 million in lifesaving equipment and resources to first responders and public safety organizations throughout the U.S. and Canada.

“Reaching our 1,400th restaurant is an exciting milestone that showcases the energy and dedication of our franchisees and team members,” said Mike Hancock, President of Firehouse Subs. “However, this is just the start. Momentum is building quickly, and we’re thrilled about the growth story that will be unfolding for Firehouse Subs over the next several years.”

The Clearwater restaurant is open for business, operating from 10 a.m. to 10 p.m. on Fridays and Saturdays, and 10 a.m. to 9 p.m. Sunday through Thursday.

Join one of the country’s fastest growing restaurant brands by visiting franchising.firehousesubs.com and connect with Firehouse Subs on LinkedIn.

ABout Firehouse suBs:

Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Franchising since 1995, Firehouse Subs has grown to 1,400+ locations worldwide. Founded in Jacksonville, Florida in 1994 by two former firefighting brothers, the brand is built on decades of hot and hearty subs piled with high quality meats and cheeses, and committed to saving lives through the Firehouse Subs Public Safety Foundation®, providing lifesaving equipment and needed resources to first responders and public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick service restaurant companies with over $44 billion in annual system-wide sales and approximately 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – Burger King®, Tim Hortons®, Popeyes®, and Firehouse Subs®.

To join the Firehouse Subs family, visit https://www.firehousesubsfranchising.com/.

B w ild inve S tment S, llC e xpand S Q do Ba footprint with 20- r e S taurant d eal

Acquisition builds on recent 50-restaurant development commitment, accelerating brand growth across multiple markets

QDOBA, America’s rapidly growing #2 Mexican fastcasual restaurant brand, today announced B Wild Investments, LLC via affiliate 7 Star Restaurants, LLC, has acquired 20 QDOBA restaurants from one of the brand’s longtime franchise groups. With this strategic transaction, B Wild Investments will become one of QDOBA’s largest U.S. franchise groups, on track to operate 70 restaurants across Alaska, Colorado, Nevada, New Mexico, and Utah.

The acquisition includes 20 restaurants – 16 across Colorado and four in Alaska. The Colorado locations span the Western Slope, including Vail, Glenwood Springs, Carbondale, Grand Junction, Montrose, and Steamboat Springs, as well as all Colorado Springs restaurants. All of the

“Finalizing this deal marks a defining moment for me and my team,” said Barry Dubin, Founder and CEO of B Wild Investments, LLC. “I’m very excited to join Qdoba given the strength and momentum of the brand as well as the very attractive opportunity to expand within existing and into new markets. Our strategy is to grow our footprint via new unit development and acquisitions of existing units while also honoring the strong operational foundation built by the former franchise owner. We look forward to investing in all the communities we serve and continuing to elevate QDOBA as an industry leader.”

A seasoned leader in multi-unit growth and operations, Dubin co-founded KBP Brands – which grew to more than 1,000 restaurant units nationwide – and currently serves as Executive Chairman of the largest Tide Laundromat franchisee in the U.S, US Laundry, LLC. His expansion with QDOBA underscores his continued

commitment to building scalable, peoplefocused restaurant businesses.

“We are thrilled to have Barry expand his business portfolio with us and continue building on QDOBA’s strong growth trajectory,” said Jeremy Vitaro, Chief Development Officer at QDOBA. “As one of the fastest-growing brands in the space, QDOBA continues to attract some of the best operators from QSR and casual dining, and Barry is no exception. Since joining the QDOBA family earlier this year, he’s already proven to be a stellar operator. We can’t wait to see what he does with these restaurants and the 50 more to come.”

With nearly 600 future restaurants in its development pipeline, QDOBA continues to target expansion across Florida, Texas, California, Georgia, Alabama, Louisiana, and Tennessee. The brand currently operates in 45 states, with growth spanning both traditional restaurants and nontraditional venues, including airports, universities, and military bases.

For additional information about the QDOBA franchise opportunity and available territories, prospective franchise owners can visit www.qdobafranchise.com

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