Hospitality Sector Research
The Bigger Picture Key Takeaways
1
Brochures on Display are Guest ‘Discovery Centers’
94% of hospitality professionals believe brochures influence and guide visitors. Brochure displays help elevate the guest experience and showcase the value of personalized service. By displaying curated brochures that align with the interests of your guests, you create an opportunity for them to dive deeper into the local culture and make the most of their stay.
2
Digital Alone Doesn’t Do it
Hospitality Professionals agree that providing guests with a digital link falls short of fulfilling the promise of convenience. Instead of feeling empowered, guests can end up feeling disconnected and detached from the destination they’re visiting. This is where print materials shine, offering a curated, tactile, immersive experience that digital platforms can’t replicate.
3
Hospitality Professionals say Printed Brochures and Maps are Loved by Guests
In an era when screens are ubiquitous, the tactile sensation of flipping through pages, the crisp sound of paper, and the visual richness of printed images combine to ignite a sense of adventure, encouraging guests to immerse themselves in local experiences. In a world of screens, it’s the human touch that can set your establishment apart. Printed brochures and maps not only serve as informational guides but also as personal connections between your guests and the unique offerings of your destination.
Elevating Travel Experiences: The Fusion of Destination Growth and Hotel Success The value of brochures goes beyond the provision of information; they hold the power to help position hotels as key players and beneficiaries in the local landscape. By featuring curated brochures from local experiences, hotels become active contributors to the local economy. Each brochure becomes a thread woven into the fabric of destination partnerships. As guests engage with these showcased attractions and experiences, local enterprises thrive. Increased patronage fuels growth, investment, marketing, and sustainability. This interconnectedness between visitor experiences and hotels becomes a catalyst for local development, fostering a dynamic and resilient visitor destination.
About Visitor International
Visitor International is the International Association of Visitor Information Providers. Our member companies around the world specialize in providing information to visitors during their stay in their destination to guide them to wonderful experiences. Our members provide visitor-friendly hotels and attractions with FREE, managed, brochure displays and maps for their guests. Many members also offer digital information services.
VisitorInternational.com
HOSPITALITY PROFESSIONALS GIVE THEIR VIEWS ON THE
VALUE OF VISITOR INFORMATION