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2025 Visitor Information Survey: Insights into Brochure Users' Preferences and Impact Understanding the Role of Brochures, Maps, and Guides in Influencing Travelers. This report presents the compelling findings of the 2025 Visitor Information Survey, conducted by Visitor International – the International Association of Visitor Information Providers. Spanning July 2024 to June 2025, the survey gathered responses from over 5,300 consumers across 12 countries and 113 nationalities, providing deep insight into the role and impact of visitor brochures, maps, and guides. The findings reveal how travelers actively engage with printed materials and how these resources spark further online exploration — reaffirming the powerful connection between print and digital visitor information. We hope these findings offer a valuable understanding of how visitor information plays a vital role in guiding consumers toward new experiences and destinations.
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