NOVEMBER 2025
Pictured: Area Sales Manager Charley McAlvey with Kinsley Fisk, the next generation at Fisk Farms, Sand Lake, Mich.
healthier cows and calves and better reproduction W
e installed CowManager® across our entire herd, including youngstock, and the results have been outstanding,” said Rose Peterson, Peteland Dairy, LLC, Monroe, Wis. “Our pregnancy rate has increased by almost 3% in just eight months of having the system, which in turn has required fewer hormone shots.”
Altogether, the Peterson family installed 1,050 CowManager sensors. “For youngstock, CowManager has been especially valuable in helping us quickly identify calves with respiratory issues, our biggest challenge,” added Rose. “On busy days, whether rushing through chores or feeding in the dark, the system alerts us to sick calves we might otherwise miss.” With a young family in tow, for Rose and her husband, Dan, CowManager has been an extra set of eyes on the cows. “The CowManager tag also helps us detect and treat illnesses like mastitis, DAs, milk fever, and more before symptoms are even visible to the naked eye. It’s like having an extra employee who never takes a day off, but at half the cost. Thanks to this system, our herd numbers have grown, our death loss has declined, and reproduction has improved.” If you haven’t made the call for CowManager, yet, Rose has something to say, “Whenever I’m asked if CowManager is worth it, I don’t hesitate to say, ‘YES’. I truly don’t know how we ever managed our herd without it.” Connect with your CentralStar team or your local CowManager Specialist to learn how this technology can support improved reproduction and a healthier herd at all ages.
Contact your local CowManager expert to learn more.
Southeast Wis. Scott Hecker 920.374.0010 Southwest Wis. Matt Staner 563.513.7933 Mich. / Ind. Mark Affolder 260.849.3535 Northwest Wis. Darin Klevgard 608.434.4171 Northeast Wis. Brent Wolf 920.604.0630