Voces del Centro
Weekly Newsletter
April 2026
Issue 04.20
A huge congratulations to our CHMC members who were recognized at the 2026 CCI Honors and Awards Ceremony this week! The ceremony celebrated outstanding achievement, leadership, and dedication across the College of Communication and Information, and we are so proud to see our students recognized among this year's honorees. Shoutout to Alessandra Noli(Multicultural PhD), Santiago Reyes (Multicultural Master's), Melany Sarcevic (Multicultural Undergrad), Alba Elena Barreto Martinez(Best PIMC Master Student), and Sofia (Best MSC Master Student) for their hard work and the lasting impact they continue to make We are so proud of you guys!
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STAFF MEMBER OF THE WEEK
Sofia Arango
Roots: Colombia
Major: Political Science, minor in sociology
BOARD MEMBER OF THE WEEK
Yerddy Lanfranco
Company: Business Intelligence Platforms & Intelligence at Kinesso
Role: Senior Vice President
Industry This Week
THE IMPACT OF AI IN THE MUSIC INDUSTRY
AI is becoming a major topic in the music industry, and this article explores how it is changing the way music is created, produced, and shared It also highlights some of the bigger concerns that come with it, like creativity, ethics, and what this could mean for real artists in the future. It is a very interesting read if you want to learn more about how AI is disrupting the music world and why so many people are talking about it right now
READ MORE HERE
THREADS SURPASSES X IN DAILY USERS
This week, Meta's Threads officially surpassed X (formerly Twitter) in daily mobile users, and marketers are still figuring out how to respond. According to eMarketer, Threads users are projected to grow nearly 20% in 2026, with the platform on track to surpass X in total U S users by 2027 But the bigger challenge isn't whether to show up on Threads, it's how. Experts warn that content from Instagram or Facebook will feel too polished and promotional here, where the algorithm rewards conversation over broadcasting The brands that learn Threads' culture now will have a real edge before the platform fills up with paid noise
READ MORE HERE
POP CULTURE
JUSTIN BIEBER RETURNS TO THE SPOTLIGHT FOR “BIEBERCHELLA” 2026
After nearly four years away from major performances, Justin Bieber made his highly anticipated return to the Coachella stage this past weekend, quickly turning the festival into what fans called “Bieberchella. ” His set stood out for its relaxed and intimate style, featuring a minimal setup with just a MacBook and a stripped-down performance that felt different from the usual high-production festival shows While some praised the creative and personal approach, others were surprised by how unconventional the performance felt, making Bieber one of the biggest pop culture conversations of Coachella 2026
READ MORE HERE
KEEPING UP WITH DR. CHAPA
Dr Chapa was incredibly proud to attend the CCI Student Awards and celebrate so many outstanding students, including Alessandra, Santiago, Melany, Sofia, Alba, and many others she has had the joy of teaching and mentoring through her classes and work at the Center. Seeing so many familiar faces recognized made the ceremony especially meaningful, and it was a special moment to pause and celebrate the hard work, talent, and dedication of our students and faculty.
As we get closer to the end of the semester and prepare for our upcoming trip to New York for the Hispanic Marketing Council conference, everything is getting very busy with finals, graduation week, and so many exciting things ahead Even so, this ceremony was such a lovely little break and a reminder of why this work matters so much. Dr. Chapa had a wonderful time sharing that moment with students and faculty, and she left feeling so proud, grateful, and excited for everything her students are accomplishing.
LATINAMERICAN CERAMICS
Fe en Arcilla: Santos Cruces y Altares
Mexican clay pottery is more than decoration it is a handmade tradition shaped by generations of artisans and influenced by both indigenous techniques and Spanish colonial styles. Pottery reflects daily life, especially through practical objects like vases, mugs, and cups that are used in kitchens, on tables, and in homes
A major theme of the piece is the connection between function and artistry For example, vases can serve as centerpieces or decorative accents, while mugs and cups bring color and craftsmanship to everyday routines like drinking coffee or sharing a meal. Famous traditions such as Talavera pottery, combines vibrant designs with deep cultural meaning
The work of artisans who preserve traditional methods while creating pieces that fit into modern homes is highly celebrated. Mexican ceramics remain an important part of Hispanic material culture by blending heritage, beauty, and practicality
READ MORE HERE
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AUTHORS
ANDREA SACASA VIVAS
Andrea is an undergraduate student in the last year of her Advertising Program, with a minor in Business and the Multicultural Marketing Communication Certificate Contributes to the Center as Director for Internal Communications
SOFIA OTTO
Sofia is a graduate student pursuing a Master’ s in Communication and Media Studies in her first semester of graduate school She is also completing the Multicultural Marketing Graduate Certificate and contributes to the Center as a volunteer on multiple assignments Specifically, she is the talent behind “Keeping up with Dr. Chapa” this semester!
DANIELA PAULINO
Daniela is an undergraduate student majoring in Marketing and Management with a minor in Psychology She is also preparing for law school and pursuing the Multicultural Marketing Certificate to strengthen her expertise. She contributes to the Center for Hispanic Marketing Communications as a member of the social media team and the communications team. She is in charge of showcasing all our amazing members’ work every week!
BIANCA BARBIERI
Bianca is an undergraduate student pursuing the Public Relations Program with a minor in international affairs She contributes to the Center for Hispanic Marketing Communications by helping with different assignments!
