A huge congratulations to our members who presented their research at the FSU Undergraduate Research Symposium on April 1st! As participants in the Undergraduate Research Opportunity Program (UROP), these students spent the semester working alongside faculty mentors and got to share the results of that hard work with the broader FSU academic community, an experience many students don't have until much later in their college careers
Presenting research as an undergrad is no small feat, and we couldn't be more proud of everything they've accomplished. Here's to the late nights, the learning curves, and the posters that made it all come together
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When it comes to sustainable consumption, Gen Z leads every other generation by a significant margin 91% of Gen Z say they want to buy from sustainable companies, and 77% are willing to pay more to do it, compared to 72% of Millennials, 67% of Gen X, and 62% of Baby Boomers 81% of Gen Z say they are more likely to buy eco-friendly products based on climate events they have personally experienced in the past year, reflecting a generation that has grown up watching the real-time consequences of environmental neglect For companies hoping to earn their loyalty, transparency and genuine commitment to sustainability are no longer optional.
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Industry
This Week
A JAR OF NUTELLA WENT TO SPACE.
This week, Nutella found itself at the center of one of the internet’s favorite brand moments after a jar floated through NASA’ s Artemis II livestream during the spacecraft’s lunar mission The unexpected cameo quickly went viral, with audiences calling it the “best free ad ever. ” What makes this especially interesting for marketers is that it wasn’t a paid placement just a perfectly timed, culturally relevant moment that Nutella quickly amplified across social media The brand reportedly saw a 910% spike in mentions within 24 hours, proving how fast brands can win when they respond in real time to organic attention.
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POP CULTURE
HANNAVERSARY: HANNAH MONTANA TURNS 20
Last weekend, Coachella 2026 once again proved why it remains one of the biggest entertainment events of the year. One of the festival’ s standout moments came from Sabrina Carpenter’ s headlining set, which Entertainment Weekly described as a cinematic, Hollywood-inspired performance featuring surprise appearances from Susan Sarandon, Will Ferrell, Samuel L Jackson, and Sam Elliott The article captures how Coachella continues to blend music, celebrity culture, and visual storytelling in a way that keeps audiences talking long after the festival ends
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. CHAPA
Dr. Chapa had such a wonderful time at FSU Authors Day. Hosted by FSU Libraries and the Office of Faculty Development and Advancement on Thursday, April 9, 2026, the event celebrated faculty and staff who have recently published books, which made it especially meaningful for her to be there. As someone who truly loves scholarship and loves celebrating the work of others, she was especially happy to take part in a moment that honored authors and the value of their ideas, and it was even more special knowing her book, Hispanic Marketing: The Evolution of the Latino Consumer, had recently come out in its 4th edition
She was also very excited to be part of HiGSA Talks, which took place on Saturday, April 11, 2026, at the Student Union Senate Chambers HiGSA describes the event as a safe, inclusive, and interdisciplinary space to share knowledge and build relationships with the Hispanic community, and that spirit could truly be felt throughout the day. It was a beautiful opportunity to hear thoughtful remarks, celebrate meaningful conversations, and watch students present their research with so much heart, preparation, and purpose. Seeing students step forward to share their ideas is something that always makes Dr. Chapa proud, and this event was a powerful reminder of how much talent, passion, and promise exist in this community
Fe en Arcilla: Santos Cruces y Altares
Un gran ejemplo de la importancia cultural de la cerámica en América
Latina es la talavera poblana, originaria de Puebla, México Más que un estilo decorativo, esta tradición representa siglos de intercambio cultural, en los que influencias indígenas, europeas y asiáticas se fusionaron para crear una forma artística única
Desde sus inicios, la talavera no solo cumplía una función práctica, sino también simbólica. Sus diseños y su uso en espacios domésticos y religiosos reflejan valores, creencias y una identidad compartida en la comunidad En particular, su presencia en iglesias y edificios religiosos demuestra cómo la cerámica puede servir de medio para expresar la fe y reforzar la conexión espiritual en la vida cotidiana
Hoy en día, la talavera sigue siendo más que una simple artesanía. Representa una herencia cultural viva que conecta el pasado con el presente, mientras continúa adaptándose a nuevos contextos Además, sigue siendo una fuente importante de sustento económico para muchas comunidades, lo que demuestra que el arte puede ser tanto una expresión cultural como un medio de vida.
HERE
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VOCES BULLETIN:
AUTHORS
ANDREA SACASA VIVAS
Andrea is an undergraduate student in the last year of her Advertising Program, with a minor in Business and the Multicultural Marketing Communication Certificate Contributes to the Center as Director for Internal Communications
SOFIA OTTO
Sofia is a graduate student pursuing a Master’ s in Communication and Media Studies in her first semester of graduate school She is also completing the Multicultural Marketing Graduate Certificate and contributes to the Center as a volunteer on multiple assignments Specifically, she is the talent behind “Keeping up with Dr. Chapa” this semester!
DANIELA PAULINO
Daniela is an undergraduate student majoring in Marketing and Management with a minor in Psychology She is also preparing for law school and pursuing the Multicultural Marketing Certificate to strengthen her expertise. She contributes to the Center for Hispanic Marketing Communications as a member of the social media team and the communications team. She is in charge of showcasing all our amazing members’ work every week!
BIANCA BARBIERI
Bianca is an undergraduate student pursuing the Public Relations Program with a minor in international affairs She contributes to the Center for Hispanic Marketing Communications by helping with different assignments!
MAYA HERNANDEZ
Maya is an undergraduate student majoring in Marketing with a minor in Spanish She is a guest contributor to the Center for Hispanic Marketing Communications on behalf of the Heritage Spanish program.
