The Center for Hispanic Marketing Communication has been hard at work on this year’ s FSU Great Give campaign, “One Gift, Many Futures, ” to support our Ph D student, Ashley Johns Through creative and communitydriven events like guest bartending at MadSo, a raffle, a silent auction, and even a “Pie Your Professor” fundraiser, the Center has brought energy and heart to every effort, all with the goal of investing in Ashley ’ s future and our community’s futures
This week’ s shoutout goes to everyone who has contributed to the campaign Whether you attended an event, donated, or helped spread the word, your support truly makes a difference. We are incredibly grateful for your dedication, generosity, and commitment to our community
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STAFF MEMBER OF THE WEEK
Roots: Ecuador
Major: Business Management
Martina Arevalo Chris Miller
BOARD MEMBER OF THE WEEK
Company: Emerson
Role: Vice-President Sales, Latin AmericaCommercial & Residential Solutions
Cultural Trends
THE
VIRAL SOCIAL MEDIA PHENOMENON
In an era where trends can spread globally overnight, therians have become a viral topic on platforms like TikTok and Instagram, especially among younger users. The term refers to individuals who describe a psychological or emotional connection with non-human animals such as wolves, cats, or dogs and share content about their identity or experiences online This resurgence isn’t just about a niche community; social media has helped amplify conversations, bringing the concept into broader cultural awareness and sparking curiosity, debate, and conversation about identity, belonging, and digital connection in today ’ s hyperconnected world.
READ MORE HERE
Industry This Week
MCDONALD’S CEO TURNED
INFLUENCER
McDonald's CEO Chris Kempczinski isn’t just leading the company from behind the scenes; he’ s showing up on social media and connecting directly with consumers By sharing leadership insights, company milestones, and behind-the-scenes moments on platforms like LinkedIn and Instagram, he’ s helping put a real, relatable face to the global company This CEO-as-influencer approach has strengthened trust and made the global brand feel more human Instead of relying only on traditional advertising, McDonald’ s is building connections through authenticity, proving that sometimes the most powerful marketing strategy is simply connection
READ MORE HERE
POP CULTURE
IT’S OFFICIAL: HANNAH MONTANA IS BACK HERE’S HOW TO STREAM EVERY EPISODE BEFORE THE 20TH ANNIVERSARY SPECIAL
Hannah Montana is officially back, with Disney+ rolling out a special Hannah Montana collection so fans can stream all four seasons of the show, the movie, and the concert film ahead of its 20th anniversary celebration It’s been reported that a Hannah Montana 20th Anniversary Special will premiere on March 24, featuring Miley Cyrus returning to revisit the series’ legacy with a live audience, exclusive interviews, and archival footage For many of us, it feels like our childhood memories are coming back to life, and we are so excited to see this iconic series getting a brand new moment in the spotlight.
READ MORE HERE
03.02
KEEPING UP WITH DR. CHAPA
week, Dr. Chapa traveled to Puerto Rico! With an group of students to present at the interuniversity e series on political communication in the era of ntelligence. Their presentation focused on how AI and s are already shaping the way political messages reach including how influencers and political actors use
s to build connections and drive persuasion. Dr. sented alongside doctoral candidate Alessandra Noli and graduate students Santiago Reyes and Isabelle ur, and it was such a proud moment to see our students
sharing their work on an international stage
What made the conference even more exciting was how real and culturally grounded the conversations were Sessions explored everything from deepfakes and misinformation to the role of influencers in political communication, and there was even a presentation on the “billboard wars” in Puerto Rico, including how Bad Bunny ’ s billboards carried political messages during the 2024 campaign season. Dr. Chapa loved hearing how scholars across Puerto Rico, the U.S., Mexico, the Dominican Republic, and Europe are tackling these issues, because it reminded everyone that AI is not just a tech topic; it is a communication and democracy topic too.
course, it was not all conference rooms and Between sessions, Dr. Chapa and the ts enjoyed Puerto Rico’s warm weather, laughs, and made time to recharge together, ng some beach moments that made the trip xtra special. It was the perfect mix of ngful academic work and unforgettable ries as a team, and you could feel how proud hapa was to be there with her students enting the Center!
LATINAMERICAN CERAMICS
The Encounter of Mestisaje: The Ceramics of the Colonial Period
In the early colonial Americas, ceramics became a powerful medium through which cultural encounter and mestizaje were negotiated and made visible. Rather than replacing Indigenous traditions, Spanish rule folded Indigenous materials and technologies into new colonial forms, producing a layered process of transformation.
Indigenous potters continued to use familiar clays, tempers, forming methods, and firing techniques, even as they produced vessels that responded to new European tastes and regulations. A bowl might follow a European profile or function, yet its paste composition or firing traces would reveal an Indigenous technological lineage
These hybrid objects unsettle neat labels like “Spanish import” or “Native ware, ” because they materialize the coexistence and entanglement of both worlds. Seen this way, colonial ceramics are sites of Indigenous agency, where choices about what to maintain, adapt, or abandon show how communities navigated coercion, opportunity, and creativity within the colonial order
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Yo
VOCES BULLETIN:
ANDREA SACASA VIVAS
Andrea is an undergraduate student in the last year of her Advertising Program, with a minor in Business and the Multicultural Marketing Communication Certificate. Contributes to the Center as Director for Internal Communications.
SOFIA OTTO
Sofia is a graduate student pursuing a Master’ s in Communication and Media Studies in her first semester of graduate school. She is also completing the Multicultural Marketing Graduate Certificate and contributes to the Center as a volunteer on multiple assignments. Specifically, she is the talent behind “Keeping up with Dr. Chapa” this semester!
DANIELA PAULINO
Daniela is an undergraduate student majoring in Marketing and Management with a minor in Psychology. She is also preparing for law school and pursuing the Multicultural Marketing Certificate to strengthen her expertise. She contributes to the Center for Hispanic Marketing Communications as a member of the social media team and the communications team. She is in charge of showcasing all our amazing members’ work every week!
