On Tuesday, February 10, the Center for Hispanic Marketing Communication launched its Great Give campaign to raise funds for Ph D students unable to secure funding through traditional channels. The campaign is built around the idea that one gift goes beyond the receiver, as its impact is multiplied and reaches everyone who is touched by it, including current students and future doctors
Join us in creating a Domino Effect and discovering how one gift can change so many lives!
WELLNESS
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STAFF MEMBER OF THE WEEK
Melany Sarcevic
Roots: Caracas, Venezuela
Major: Public Relations
Fun fact: I do photography for fun!
BOARD MEMBER OF THE WEEK
bella Sanchez
Company: Zubi Advertising
Role: Vice President of Media Integration
Cultural Trends
CARNAVALES IN LATIN AMERICA, SPECIFICALLY COLOMBIA!
Industry This Week
FROM VALENTINE’S, TO HUMAN CONNECTION, TO TAVERN + JEWELRY
This week, Barranquilla lit up with the 2026 Carnival as the Batalla de Flores parade took over the Vía 40 cumbiódromo in a dazzling explosion of color and music. Thousands of dancers, floats and musical groups filled the streets, creating an atmosphere that was both wonderful to watch and deeply rooted in Caribbean tradition. The images show an amusing and captivating mix of costumes, choreography and joy that kept crowds entertained from start to finish Just like in past Carnavales in Colombia, this year’ s celebration once again proved how powerful these festivities are in celebrating culture and bringing people together. THE HALFTIME SHOW EVERYONE’S TALKING ABOUT
This week, Tiffany & Co rolled out its 2026 Valentine’ s Day campaign, titled “Celebrating Love Stories Since 1837”, featuring actress Adria Arjona and a narrative-driven short film that highlights emotional connection and meaningful moments rather than traditional Valentine’ s clichés. By focusing on storytelling and celebrating the strength and joy of human connection, Tiffany ’ s latest campaign reflects a broader industry shift toward authenticity and culturally resonant messaging ahead of Valentine’ s Day a strategy that has boosted brand awareness and buzz in recent weeks
READ MORE HERE
READ MORE HERE
POP CULTURE
Bad Bunny brought pure energy and cultural pride to the Super Bowl halftime stage, mixing fan-favorite hits, bold visuals, and unmistakable Latin flair Coming off the Grammy success of his sixth solo album, “Debí Tirar Más Fotos, ” he turned the global spotlight into a loud, colorful, unapologetic celebration, weaving in intimate, culturally specific moments and symbols throughout the performance The first fully Spanish halftime show left fans hyped, critics talking, and social media buzzing long after the final whistle.
READ MORE HERE
KEEPING UP WITH DR. CHAPA
Afterward, we shared more food and then headed outside to the CCI building courtyard to break our heart-shaped piñata, which was a DIY creation made by Sofia Otto. It was filled with candy, chocolate, and all the good stuff, and it quickly turned into a moment of pure joy as everyone took a swing at “breaking” any leftover heartbreak and stress
It was a simple but meaningful way to remind ourselves that friendship, community, and fun are also part of Valentine’ s Day We are very thankful for everyone who joined us and for all of you who support the Center, and we hope you had a wonderful Valentine’s Day filled with love and good company.
ery, particularly in burial pieces.
For example, the Jaguar was considered one of the most sacred symbols as it represented strength and ferocity and served as protection from evil. It’s spots revealed the stars on the sky, attributing him a cosmic bridge between the living and the underworld
Ducks represented the Celestial realm due to their ability to move through the sky, land, and water, connecting the three cosmic levels They were often depicted in rituals, sacrifices, and as protectors against demons.
Monkeys represented joy and good fortune, but also immorality. It was often believed that they were disobedient humans who had been turned into monkeys, unable to speak, and kept as pets by elites
Moreover, dogs, specifically the Xoloitzcuintli (Xolos), were associated with the god of lightning and death and were often depicted as guiding their owners in the afterlife
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VOCES BULLETIN:
ANDREA SACASA VIVAS
Andrea is an undergraduate student in the last year of her Advertising Program, with a minor in Business and the Multicultural Marketing Communication Certificate. Contributes to the Center as Director for Internal Communications.
SOFIA OTTO
Sofia is a graduate student pursuing a Master’ s in Communication and Media Studies in her first semester of graduate school. She is also completing the Multicultural Marketing Graduate Certificate and contributes to the Center as a volunteer on multiple assignments. Specifically, she is the talent behind “Keeping up with Dr. Chapa” this semester!
DANIELA PAULINO
Daniela is an undergraduate student majoring in Marketing and Management with a minor in Psychology. She is also preparing for law school and pursuing the Multicultural Marketing Certificate to strengthen her expertise. She contributes to the Center for Hispanic Marketing Communications as a member of the social media team and the communications team. She is in charge of showcasing all our amazing members’ work every week!
