Best Public Relations Money Can Buy: A Guide to Food Industry Front Groups, written for CFS by author and food politics expert Michele Simon, delves into the confusing world of food industry propaganda, revealing how corporations and lobbyists hide behind friendly and benign-sounding names.
A valuable and unique resource, the report details the typical strategies employed by front groups, as well as profiles prominent examples such as the U.S. Farmers and Ranchers Alliance, the Center for Consumer Freedom, and the Alliance to Feed the Future. Through these fronts, industry works to project an image of trust and neutrality, while at the same time circulating media and consumer-friendly material that aids their corporate agenda.
The average person does not have the time to investigate each and every innocuous sounding publication. This new reports helps do the job for them, unveiling known front groups and helping readers to identify common signs of front group misinformation.
