In this winter edition of the CCD/CPDC quarterly newsletter, President and CEO Prema Katari Gupta discusses the 1,000-plus pedestrian and vehicular signs that have guided residents and visitors in Center City for over 30 years. While smartphones and Google Maps have changed the way that people navigate, she notes that a modern wayfinding system would provide users with something apps cannot: trustworthy information and a visible signal that the city cares about their journey.
With those fundamentals in mind, CCD partnered with Visit Philadelphia to commission wayfinding consultancy City ID to conduct a comprehensive review of CCD’s system and help us plan for the future. A world-class system would signal that Philadelphia values walkability, accessibility, and a pedestrian-first urban experience.
