A warm welcome to our first CX Marketing Summit, which follows on from the success of our flagship Customer Engagement Summit, now in its seventh year,
and firmly established as Europe’s premier customer engagement conference. Our aim is to develop this Summit into the same market leading position.
Research shows that the marketing function is playing an increasingly important role in the CX as advances in technology enable greater customer understanding and insight, allowing organisations to tailor their strategies to ever more demanding and proactive customers.
Our case study driven CPD accredited Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against this background of these new technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence.
