Delivered by King’s Business School, which holds accreditations from AMBA, EQUIS, and AACSB.
Marketing MSc
Maximise market insight and develop solutions for impactful business results Online,
About your course
For graduates, professionals, and career changers, this 100% online Marketing MSc gives you the strategic insight and practical skills to take the next step in your career.
You’ll be ready to influence decisions, lead campaigns, and drive growth. You’ll explore core principles and specialist areas like sustainability, digital marketing, and brand strategy using industrystandard tools like Mintel and Qualtrics.
Through applied projects, you’ll build a portfolio that showcases your ability to create and deliver multi-channel strategies. Flexible, future-focused, and globally accessible, this degree prepares you to stand out in today’s marketing landscape.
Key details
Delivery: online, part-time
Tuition fees: * ^ £21,400
Duration: two years
Start dates: January, May and September
*These tuition fees may be subject to increases in subsequent years of study, in line with King’s terms and conditions.
^ Depending on your country of residence, you may also have to pay Goods and Services Tax (GST) in addition to your tuition fees. You can find further information on the King’s Goods and Services tax page.
“
“I
wanted something smart, flexible, and globally respected. King’s ticked all the boxes: academic credibility, real-world application, and the ability to study in my pyjamas while the children sleep.”
- Fiona, Marketing MSc student
Study with a world-leading faculty, 100% online
At King’s Business School, part of King’s College London, you’ll study marketing in an environment shaped by innovative thinking and real world relevance. With triple accreditation, the school combines academic excellence with strong industry connections.
Our faculty work with global brands and startups to explore the latest marketing trends, from digital innovation to consumer behaviour, so your learning stays practical and up-to-date.
You’ll graduate ready to make an immediate impact in a fast moving marketing landscape.
With a focus on responsible, data driven, and purpose led marketing, you’ll build the skills to create effective campaigns, understand global audiences, and lead with confidence.
King’s Business School is ranked
#7
#5
#31 globally in the UK
King’s College London is in the UK
QS World University Rankings and TImes Higher Education
King’s Business School holds accreditations from AMBA, EQUIS, and AACSB.
Career outcomes
Graduate with the confidence to step into leadership roles.
You’ll be ready to pursue marketing, branding, digital, and communications roles across every industry. And with an education grounded in industry-standard scenarios, challenges and tools, you’ll stand out in B2B and B2C settings.
Whether you’re advancing your career, switching sectors, or launching your own venture, you’ll be ready to tackle today’s biggest marketing challenges.
Here are just a few of the roles you could pursue:
Strategic marketing and leadership
• Marketing Manager
• Brand Strategist
• Marketing Consultant
Careers service
At King’s, we’re dedicated to providing you with the tools and platforms you need to step into flourishing careers. Our Careers Service is open to all students, offering careers guidance and industry connections via our CareerConnect portal. Search for jobs, connect with employers and access masterclasses and other events.
Digital, content and campaigns
• Digital Marketing Lead
• Content or Campaign Strategist
• Communications Director
Product and insights
• Product Marketing Manager
• Market Research Analyst
Module overview
You’re required to take modules totalling 180 credits. King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules on offer may change from year to year.
International Marketing (15 credits)
Develop the vision required to launch brands globally. Learn how culture shapes consumer behaviour and discover winning strategies for entering new markets worldwide.
Marketing Theory and Practice (15 credits)
Build your marketing foundation with the core principles that drive successful campaigns. From customer insights to competitive positioning, you’ll gain the essential toolkit every marketer needs.
Consumer Behaviour (15 credits)
Use interdisciplinary approaches to explore the psychology behind purchasing decisions. Discover what makes customers tick and learn to predict their next move across all market segments.
Business to Business Marketing (15 credits)
Learn about the dynamics behind corporate sales and relationship building. Explore how businesses buy differently and develop strategies that speak directly to organisational decisionmakers.
Sustainability and Ethics (15 credits)
Transform your brand into a force for good. Discover how sustainable practices can boost profits while creating positive impact for society and the planet.
Digital Marketing (15 credits)
Stay ahead in a digital landscape dominated by shifting trends. Develop cutting-edge online strategies and learn to create campaigns that cut through the digital noise.
Module overview (cont’d)
Marketing Strategy and Planning (15 credits)
Develop the strategic mindset today’s marketing directors need and plan for long-term success. Learn the strategic frameworks that turn market opportunities into profitable growth.
Research in Marketing (15 credits)
Develop rigorous research methods to uncover consumer insights. Practice quantitative and qualitative techniques to make evidence-based decisions that drive real business results.
Brand Management (15 credits)
Build brands that are loved by customers and outperform competitors. Learn the secrets of creating powerful brand experiences that drive loyalty and challenge the status quo.
Marketing Analytics (15 credits)
Turn data into your competitive advantage. Master the tools and techniques that reveal hidden patterns in customer behaviour and campaign performance.
E-Services Marketing (15 credits)
Navigate the digital service revolution with confidence. Understand how to deliver exceptional customer experiences in today’s globalised consumer landscape.
Marketing Communications (15 credits
Craft messages that move people to action. From traditional advertising to social media, learn to create impactful communications that break through the clutter.
Flexible online learning with KEATS
We deliver our Marketing MSc programme via KEATS (King's E-Learning and Teaching Service), our intuitive virtual learning environment. KEATS keeps your entire online learning experience in one place. You can access it via any device with an internet connection and browser.
Available 24/7
Access KEATS at any time, from anywhere, via phone, tablet or PC
Your resource hub Centralised access to all your study resources and materials
Your online learning experience will include:
• multimedia course materials including videos, podcasts, case studies, and industry reports
• live webinars with tutors and peers, plus replays if you can't attend
• pre-recorded content and interactive exercises
• social forums for discussions with your international cohort
• flexible assignment submission and feedback from tutors
Beyond your core studies, KEATS gives you access to academic skills development. This includes our Essential Digital Skills Programme with employerrecognised certification to enhance your digital literacy. You can also attend KASL workshops and boost your career prospects via one-to-one tutoring.
Assignment submission and feedback
Submit assignments and receive feedback from tutors
““I travel a lot with my role which I could have seen as a problem for completing a master’s, but I viewed it as an opportunity. I maximise all the down time that comes with a long wait at an airport or while travelling.”
- Matteo, King’s online student
Global community
Join a diverse marketing network
This Marketing MSc connects you with a community of aspiring marketers from around the world. You’ll meet peers with different perspectives, experiences, and ideas, building relationships that can continue long after graduation.
By sharing insights, opportunities, and industry knowledge, you’ll develop a professional network that supports your growth throughout your career.
The programme also offers the chance to form meaningful connections and lasting friendships with people who share your ambitions and interests.
“We’ve flown across the world to celebrate each other’s birthdays. We’ve helped each other land jobssometimes even within our own companies. [...] This network is the true catalyst behind our growth.”
- Fiona, Marketing MSc student “
Entry requirements
Standard requirements
A minimum high 2:1 undergraduate Bachelor’s (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a master’s or PGDip).
Non-standard requirements
Please note that if you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience or offer a related graduate qualification (such as a master’s or PGDip).
English language requirements
English language band: B
To study at King’s, it’s essential that you can communicate in English effectively in an academic environment. You’re usually required to provide certification of your competence in English before starting your studies.
Nationals of majority English speaking countries (as defined by the UKVI) who have permanently resided in this country are not usually required to complete an additional English language test. This is also the case for applicants who have successfully completed:
• An undergraduate degree (at least three years duration) within five years of the course start date
• A postgraduate taught degree (at least one year) within five years of the course start date
• A PhD in a majority English-speaking country (as defined by the UKVI) within five years of the course start date
For information on our English language requirements and whether you need to complete an English language test, please see our English Language requirements page.
Application process
1 2 3
Register & start your application
Create an account on King’s Apply (the online application system) and begin your application. You can save your progress and come back anytime.
Get support if needed
Reach out to your dedicated Enrolment Advisor for tips, guidance, or help with your application.
Submit your application
Once you’ve completed everything, submit your application through King’s Apply.
Track & stay updated
After submission, your application will be reviewed by the admissions team. You can use King’s Apply to track progress and contact the team if needed.
Here’s what you’ll need to submit your application:
• copies of any undergraduate degree certificates and transcripts
• a personal statement outlining why you want to join the programme
4 International documents will need to be translated to English by an official translator before submission.
• academic and professional references, if required
• an up-to-date CV
• English language proficiency certificates (if international)
• proof of any postgraduate qualifications or awards
• a passport photograph of you
You will need to submit both the original and official translation of these documents.
Your next steps
Have questions? Contact an Enrolment Advisor via email, phone, webchat, or WhatsApp. Visit our
find out more detailed information on applying,
and
Join one of our online information sessions where we explore the MSc in more detail with key academics.
King’s has made every effort to ensure that this information is both helpful and accurate but some changes, for example to courses, facilities or fees, may become necessary due to legitimate staffing, financial, regulatory or academic reasons. King’s will endeavour to keep changes to a minimum and to keep applicants informed appropriately. For this reason, it is important that you regularly check the website for updates or contact King’s using the contact details contained within this document. www.kcl.ac.uk
At King’s College London, we are proud to be delivering our online degrees to students in over 150 different countries across the world. The broad applicability of our qualifications means that our graduates move into a wide variety of different job roles and further study opportunities, some of which are governed by specific regional regulatory requirements. Before joining, we recommend that you seek advice from any relevant accrediting bodies in your intended country of domicile to ensure that this course is qualified to meet your intended career or further study outcomes.