Luxury Marketing West Region kristal.docter@cbhome.com
Christina Larsen Luxury Marketing Manager FL, Mid-Atlantic, Carolinas, Atlanta christina.larsen@cbhome.com
Meredith Shuhandler Luxury Marketing Specialist AZ, CO, UT meredith.shuhandler@cbhome.com
Tori Schiff Luxury Marketing Manager CT, NY, NJ, Philadelphia/Central PA tori.schiff@cbhome.com
Morgan Duersch Luxury Marketing Manager MN, OH, Pittsburgh, St. Louis morgan.duersch@cbhome.com
Mandi Forbeck Luxury Marketing Manager HI, Northern CA, OR, WA mandi.forbeck@cbhome.com
Kathleen Henneberry Luxury Marketing Manager Il, IN, MI, TX, WI kathleen.henneberry@cbexchange.com
Alexandra McMahon
Luxury Marketing Manager
New England alexandra.mcmahon@cbhome.com
Zach White
Luxury Marketing Specialist Southern CA zach.white@cbhome.com
Candace Watts
Luxury Marketing Specialist
IL, IN MI, TX, WI candace.watts@cbhome.com
Global Luxury Marketing Team
The Global Luxury Marketing Team is comprised of expert marketers from across the country who possess a diversity in skill sets that are collectively driving the growth and innovation of this elite program. From digital strategists to graphic designers and product developers, the versatility of these esteemed luxury marketing advisors is shaping the future of the Coldwell Banker Global Luxury ® program.
Featuring the Global Luxury Workshop Series, hosted by the national Global Luxury Marketing team. This exclusive training series is thoughtfully designed to empower agents at all stages of their luxury real estate journeys. Each workshop delivers strategic insights, specialized knowledge and essential tools to help you confidently represent the world’s most prestigious properties and discerning clientele.
WORKSHOP LEVELS
Overview
A high-level introduction to the Coldwell Banker Global Luxury ® program, ideal for those just getting started or those looking for a helpful refresher on key tools, benefits, and resources.
Essentials
Geared toward agents looking to strengthen their luxury marketing, these sessions provide hands-on guidance with core tools, strategies, and best practices for day-to-day impact.
Advanced
Built for experienced users, these workshops dive into powerful program features, advanced integrations, and strategies to enhance customization, efficiency, and global reach.
Unlocked
Inspire new possibilities with sessions that go beyond the fundamentals, highlighting real-world applications, innovative marketing techniques, and creative
Jan 21
Feb 25
ESSENTIALS WORKSHOP • 12 PM PT | 3 PM ET
TRANSFORM YOUR MARKETING WITH THE 2026 TREND REPORT
This workshop explores how to strategically leverage the Coldwell Banker Global Luxury® Trend Report as a powerful thought-leadership tool. Learn how to translate data, lifestyle insights, and design trends into compelling client conversations, marketing touchpoints, and listing presentations. Discover how to customize, deploy, and integrate Trend Report content to reinforce your authority and position yourself as a trusted luxury market expert.
ADVANCED WORKSHOP • 12 PM PT | 3 PM ET THE QUIET POWE R OF INTELLIGENT MARKETING: STRATEGIES TO SECURE ELITE LUXURY LISTINGS
In today’s luxury market, influence is built through precision. This workshop explores how intelligent, data-informed marketing elevates your credibility with discerning sellers. Learn how to position your value through refined messaging, strategic marketing channel selection, and Coldwell Banker Global Luxury® marketing assets that signal confidence, discretion, and expertise—helping you attract and retain elite luxury listings.
watch on demand
ADVANCED WORKSHOP • 12 PM PT | 3 PM ET
Mar 18
PRECISION PROSPECTING: LEVERAGING WEALTHENGINE ® TO ENGAGE HIGH-NET-WORTH CLIENTS
Reimagine prospecting through a luxury lens. This session dives into using WealthEngine®, a data-driven prospecting tool that helps users identify, qualify, and engage high-net-worth individuals using detailed wealth, lifestyle, and philanthropic insights. Learn how to interpret data insights, tailor outreach, and align Coldwell Banker Global Luxury® marketing strategies to build authentic connections—transforming intelligent prospecting into a powerful engine for long-term luxury growth.
watch on demand
Apr 8
May 20
UNLOCKED WORKSHOP • 12 PM PT | 3 PM ET LUXURY EVENTS THAT MATTER: HOSTING EXPERIENCES WITH PURPOSE AND INFLUENCE
Move beyond traditional events to create luxury experiences that resonate. This workshop explores how to design and host luxury gatherings with intention—strengthening relationships, expanding influence, and reinforcing your personal brand. Learn how to align events with lifestyle, community, and storytelling to cultivate meaningful connections that position you as a trusted advisor within affluent circles.
ADVANCED WORKSHOP • 12 PM PT | 3 PM ET THE ART OF THE BESPOKE LISTING PRESENTATION: CREATING AND DELIVERING A WINNING PRESENTATION
Luxury clients expect more than a presentation—they expect a tailored experience. This workshop focuses on crafting and delivering bespoke listing presentations that reflect sophistication, strategy, and confidence. Learn how to customize the Global Luxury listing presentation, refine your narrative, and present with impact— so your value is unmistakably clear and your expertise is powerfully felt at the moment that matters most.
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ESSENTIALS WORKSHOP • 12 PM PT | 3 PM ET
June 17
MASTERING THE GLOBAL LUXURY LISTING GUIDEBOOK FOR STRONGER MARKET POSITIONING
This workshop offers a strategic walkthrough of the Global Luxury Listing Guidebook—your blueprint for marketing distinctive properties with precision and confidence. Designed to help you deliver a cohesive, elevated marketing experience, this session strengthens your positioning and ensures every listing reflects the full power of the Coldwell Banker Global Luxury® program.
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Looking for more
The Coldwell Banker Global Luxury ® Marketing Team is sharing luxury-focused quick tips and workshop recordings on a dedicated playlist in the CBR Field Marketing YouTube channel. Visit the GL playlist on YouTube to continue learning, or select from the following list of workshops to begin your learning journey.
OVERVIEW
RECORDINGS AVAILABLE TO WATCH ON-DEMAND
A GUIDE TO GLOBAL LUXURY
Unlock the full potential of the Coldwell Banker Global Luxury® program in this foundational workshop. Whether you’re new to luxury or seeking a refresher, this session offers a strategic overview of core tools, exclusive partnerships, certification requirements, and branded assets. Gain actionable insights to integrate the program into your business, elevate your personal brand, and position yourself as a trusted expert in the high-end market.
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PREPARING FOR THE LISTING PRESENTATION
Elevate your luxury listing presentation in this focused 30–45 minute session. Learn how to build standout presentations using MoxiPresent®, Marketing Center, spotlight pages, and XpressDocs. Discover how to customize materials and incorporate Global Luxury messaging that resonates. Ideal for agents aiming to make a polished, professional impression that differentiates their services.
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THE MARKETING CAPABILITIES
Discover the high-impact marketing tools that drive luxury success. From exclusive listing platforms and global syndication to digital advertising and PR, this session offers practical ways to amplify reach, strengthen your brand, and connect with high-net-worth clients more effectively.
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ADVERTISING OPPORTUNITIES
Market your listings with precision using advanced tools like WealthEngine®, One Million Impressions, and Google AdWords. Explore premium media placements and marketing concierge support to strategically reach the affluent and grow your luxury presence.
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LEVERAGING YOUR LUXURY CERTIFICATION
Designed for certified Luxury Property Specialists (LPS), this workshop provides advanced tools and marketing strategies to grow your luxury business. Explore digital marketing best practices, lead generation, listing presentation enhancements, networking opportunities, and compliance, all with an eye on maximizing your presence and effectiveness in the luxury market.
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BREAKING INTO THE LUXURY MARKET
This workshop will give you the resources to navigate the luxury landscape with fluency and purpose. Gain insights into luxury buyer behavior, high-end lifestyle trends, and market fluency. Learn to create meaningful community connections and leverage specialized tools to raise visibility, build authority, and authentically connect with affluent clientele.
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UNLOCKED
DELIVERING THE LISTING PRESENTATION & MAXIMIZING RESOURCES
This expert-level session will help you redefine your luxury listing approach. Learn how to tailor messaging, leverage Global Luxury materials, and present with confidence to deliver maximum impact. Perfect for those ready to elevate their client experience and secure more high-end listings.
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MARKETING YOURSELF IN THE LUXURY MARKETPLACE
Establish yourself as a top-tier luxury real estate professional through high-impact branding and exclusive Coldwell Banker Global Luxury® tools. Learn how to build trust, attract affluent clients, and differentiate yourself with elite marketing and strategic presence in the competitive high-end market.
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LEVERAGING THE GLOBAL NETWORK
Leverage the international strength of Coldwell Banker Global Luxury® to expand your influence beyond borders. Understand how to maximize exposure through coldwellbankerluxury.com, international syndication, and the global network of Luxury Property Specialists to enhance your cross-market opportunities.
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MARKETING YOUR LUXURY LISTINGS
This advanced workshop builds on our Essentials course, equipping luxury agents with next-level strategies to elevate their listings. Learn to maximize exposure through exclusive platforms, digital advertising, social media, and PR—while leveraging Coldwell Banker’s premium marketing tools to attract affluent buyers.
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PERFECTING YOUR GLOBAL LUXURY PITCH
Craft a compelling personal pitch that highlights both your unique value combined with the strengths of the Global Luxury program. Learn how to clearly communicate relevance, credibility, and differentiation, leaving you prepared to confidently articulate your expertise in any setting—from listing appointments to networking events.
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THE ART OF STORYTELLING
Learn to tell powerful, emotionally resonant stories that transcend property features. This workshop shows you how to craft narratives that speak to lifestyle, legacy, and aspiration—applying storytelling across brochures, tours, social content, and more to deeply connect with luxury buyers and set your listings apart.
