Welcome!
Diamond C Land and Cattle is a family-owned and operated ranch run by the Murphy family. As a young family in the cattle business, we value all the support we’ve received throughout the years. Our goal is to do right by our cattle and our customers, raising bulls and females that work and help your herd thrive. Every bull we sell is bred and developed with our customers in mind, because your success is what keeps our program moving forward.
This year marks an exciting milestone as we host our First Annual Diamond C Bull & Female Sale! We are truly grateful to the many friends, family, customers, and neighbors who supported us through our previous sales and helped make this next step possible. Your confidence in our program means more than we can express. Our breeding philosophy is simple and consistent: maternal strength, longevity, and functionality. We believe the most profitable bulls are backed by cows that last, raise quality calves year after year, and thrive in real-world conditions, which is what we base our herd around. We feel the bulls in this offering reflect that, with bulls built to sire profitable steers, productive daughters, and add long-term value to your herd. We look forward to welcoming returning customers and making new connections. We sincerely appreciate your interest in our program and invite you to study this offering with confidence and join us sale day. We will be offering sound, performance-driven bulls and a select group of replacement females — all raised the same way, built to work, and bred to last.
Thank you again for trusting in our program and expressing interest in our cattle. We hope to see you sale day! Don’t forget to join us for lunch before the sale !
With Gratitude, The Murphys
Calvin, Jamie & Hudsyn
SALE DAY PHONES
SALES
PERSONAL TERMS
Extra Age Bull Development:
Our fall calf program is run primarily on grass for as long as conditions allow, prioritizing animal health and long-term soundness. By focusing on a forage-based approach, we encourage steady, natural growth that supports proper development and longevity. This method allows calves to mature at a realistic pace, building a strong foundation that carries through to their future productivity and performance. The resulting weaning weights reflect this pasture-based process.
EPD's:
Cattle EPD's are statistically predicted values based on available performance data and should be viewed as estimates rather than guarantees. While they are a useful tool for comparing animals within a breed, EPD's represent only one piece of the selection process. Simmental and Angus EDP’s are not comparable between breeds, please take the time to study both breed standard EPD’s.
Semen Rights:
All bulls sell in their entirety, unless arranged otherwise, with full possession transferring to the buyers at the conclusion of the sale. The seller retains the right to collect semen on any bull sold, for in-herd use only, at the buyer's convenience and the seller's expense. This right does not affect the buyer's ownership or use of the bull.
Delivery:
We are pleased to offer free delivery on all bulls within our neighboring provinces. For deliveries outside these areas, we will work with the buyer to make arrangements as cost-effective and convenient as possible. Bulls will be delivered directly to your yard, or as close to your location as possible. Delivery will be scheduled promptly after sale day, so buyers should be prepared to receive their animals. Bulls can be held at no charge after sale day until April 30, after which further arrangements will need to be made. We strongly suggest any bull returning to the ranch is insured.
Thank You!
We are incredibly grateful for the entire Murphy family and their significant others, and the role each of them plays in supporting us. No matter what needs to be done, they are always willing to lend a hand, offer encouragement, and step up wherever they’re needed. Their hard work and dedication help keep our purebred operation running smoothly day in and day out. We truly couldn’t do what we do without every single one of them, and we deeply appreciate all the time, effort, and heart they invest in our shared success.
We also want to extend our sincere gratitude to our hired hands for their hard work and commitment, as they are an essential part of what makes everything possible. As well as the friends and family who always show up when we need an extra hand. Your help and support do not go unnoticed.
Reference Sires
Extra-Age Simmental
6M is a long-spined, attractive bull with tons of muscle and true dimension from end to end. He combines eye appeal with natural thickness and base width, offering the kind of growth, power, and structural balance that adds value to any program.
Extra-Age Simmental
1M is a deep-ribbed, muscular bull with lots of mass and dimension. He’s built strong and balanced, ready to add performance and strength to any herd
SWAN LAKE RAMPAGE 1M 2
8M is a powerful red bull whose picture truly doesn’t capture the presence and quality he offers in person. He has matured incredibly well and is built to add performance, durability, and long-term productivity to any progressive herd.
Extra-Age Simmental
Extra-Age Simmental
16M is a long-spined bull with a solid foot under him and plenty of performance. He’s built for growth, strength, and durability in any herd.
SWAN LAKE TANKER 16M 5
17M is a big-hipped, deepmiddled bull with a perfect stride and correct structural makeup. He combines power, balance, and soundness in a highly functional package.
Extra-Age Simmental
47M is a long, thick bull with plenty of mass and a strong, correct structure. He’s built to be a powerful, performance-driven herd sire.
3M is a stretched-out, red bull with a strong foot set and correct structure. He’s developed well, showing good muscle expression, balance, and the potential to mature into a solid, high-performing herd sire
Extra-Age Simmental
Extra-Age Simmental
LOT 10
SWAN LAKE BLACKHAWK 23M10
The bull feeding program is built to maximize forage utilization, gut health and as a result quality sperm production. Nutritional status of a bull, particularly from the previous 60-days can affect the semen quality being ejaculated today. Sperm production is a continuous process and proper nutrition is critical to maintain peak fertility and longevity of bulls. Bull calves are generally developed on grass with their mom’s on a quality mineral program.
Once bull calves are weaned, they are slowly moved onto a balanced TMR. The bulls are challenged with a forage-based TMR to help them develop and express their genetic potential. This is important for consistency of maturation and puberty of bull calves. Sampling and analyzing
forages are important for properly balancing the overall ration. Forage quality and digestibility are important for maximizing ruminal health. Matching suitable protein sources with proper starch with the available forage sources is key to promoting lean muscle growth. The addition of organic minerals are used to ensure proper immune function and overall health of bulls. All of these factors contribute to semen quality and conception within a herd.
If you have any questions about the nutrition program, please feel free to reach out. Buy with confidence knowing the bulls have been developed on a balanced nutrition program.
Best of luck on sale day!
23M is a deep-bodied, hairy herd sire with a correct top and plenty of width. He offers power, balance, and the kind of build that will add performance to your herd.
Extra-Age Simmental
11M is a shiny-coated, strong-breeding bull with loads of potential to sire profitable progeny. He’s sound-footed, heavily muscled from front to back, and carries a clean, attractive skull.
LOT 11
SWAN LAKE WALKS ALONE 11M11
SWAN LAKE RED
19M is a red bull with strong feet, lots of depth, and a solid, powerful presence. He’s built to perform and make a lasting impact in any herd. FEB.12
FEB.12
Extra-Age Simmental
4M has added length and a solid, correct structure. He’s maturing into a big, powerful, and structurally sound bull.
2M is a big, muscular bull with a smooth, clean makeup and extra presence. He combines power, balance, and eye appeal in a standout package.
Extra-Age Simmental
43M is big hipped and built with a solid correct structure. Get in behind him and you’ll appreciate his width.
SWAN LAKE PORTFOLIO 43M15
LAKE PORTFOLIO
45M is a deep-red, mass-backed bull loaded with muscle and built on a strong, correct structure. He combines power, substance, and structural integrity in a high-quality package.
LOT 15 LOT
16
Extra-Age Simmental
SWAN
26M is an evenly made red bull with a strong, correct foot and plenty of depth through his middle. He combines balance, strength, and structural soundness in a functional herd sire package.
LOT 17
PORTFOLIO 26M17
SWAN LAKE PORTFOLIO 18M18
18M is a cherry-red, fancysided bull with excellent depth and dimension. He’s built on a correct, balanced structure, making him a functional and attractive herd sire prospect.
Yearling Simmental
LOT 19
SS
DIAMOND C DOUBLE UP 515N19
A Double Up son that’s extra long-bodied and extended through his front third, 515N has the frame and presence to mature into a true powerhouse herd bull. Expect added pounds and performance as he comes into his own.
A true Simmental heifer bull, 565N is smooth-made, sound, and designed for calving ease. He offers added strength and a tremendous hair coat that gives him extra eye appeal.
Yearling Percentage
DIAMOND C BENTLEY 544N
21
A powerful Bentley son, 544N is built right from the ground up, deep-middled, widebased, and smooth in his design. He is strong structured and strides out perfectly. He’s the bull you want to add pounds to your calves in the fall and produce females to build your herd on.
Yearling Percentage
A rugged percentage bull that carries extra pounds and dimension, 542N is built with the structure and base you can build a herd around. He’ll add pay weight to his progeny while maintaining proper soundness.
LOT 22
DIAMOND C BENTLEY 542N 22
PERCENTAGE / DCLC 542N / FEBRUARY 15, 2025
IPU BENTLEY 81F
HFL BENTLEY ET 3054L
HFL ROSE 1016J
WHEATLAND BENTLEY 630D CLAYHILL FANCY LUCA 39A MRL MISSILE 138C JACKSON ROSE 23D KOP BLACK BARONSON 254Z
C STERLING 21J
LADY 812F
BARON
MISS KNIGHT 112R
FINAL 413D
BLACKBIRD 22D
DIAMOND C ROYAL MINT 551N23
PERCENTAGE / DCLC 551N FEBRUARY 07, 2025 BAR-E-L ROYAL MINT 88G
CAPITIALIST 316
ROYAL MINT 60K
36G
C BELLE 30J
254Z
CREEK BELLE 81’16
A true percentage standout, 551N is the full package, deepmiddled, big-hipped, and built with tons of structure and base. He offers the best of both worlds, combining Simmental dimension and power with the maternal strength and quality Angus traits.
LOT 23
C GABLE 530N
Peakdot Gable son out
Longevity and production best describe 509N. He’s backed by a dam we think very highly of, with excellent feet and udder quality who consistently raises strong calves.
DIAMOND C MINDSET 509N 25
2453894 / DCLC 509N / JANUARY 15, 2025
HOOVER NO DOUBT
BOYD/MEYERS MINDSET M750
THOMAS BUTTERFLY 4742
S MCCOY 124
ATLANTA 812
ATLANTA 308
BULLSEYE
BLACKCAP ELLSTON J9
CONFIDENCE 0100
BUTTERFLY 21042
LINCOLN W144
S MAYFLOWER 751
DRYLAND CHISUM 105
EVERBLACK ATLANTA 5W
DIAMOND C CONQUOR ALL 517N26
2453893 / DCLC 517N / JANUARY 18, 2025 CRESCENT CREEK MAXIMUM 37C
CONQUOR ALL 447J BOTANY ANGUS MAX 5A
CREEK QUEEN RUTH 5Z
OF WLA 1Z
KINOCHTRY BEAUTY 403E
MISS BURGESS 3L
A true ranch-ready bull, 517N offers added length, shape, and a stout, functional makeup. He’s built to sire profitable, durable cattle that perform on every level
DIAMOND C ROYAL MINT 511N
Another pen favorite with presence. 511N is loaded with dimension, muscle, and a smooth, even profile that stands out. Backed by a dam with a perfect udder and strong maternal traits. He’s the kind of bull that will sire balanced, stout, progeny with performance to back it up.
508N is a hairy, dimensional bull packed full of depth, shape, and muscle. He’ll sire calves that combine stoutness, balance, and increase herd value
DIAMOND C ROYAL MINT 508N28
DIAMOND C ROYAL MINT
2459016 / DCLC 512N / JANUARY 16, 2025
ROYAL MINT 88G
ROYAL MINT 60K
36G
512N is a well-balanced, smooth, and structurally sound bull with lots of hair. He’s a practical, easy-going bull built to get the job done.
LOT 30
DIAMOND C ROYAL MINT 524N30
2459020 / DCLC 524N / JANUARY 27, 2025 BAR-E-L ROYAL MINT 88G
ROYAL MINT 60K
36G
SENSATION 938G
A V SENSATION 5615
BLOSSOM 629D
MCCOY 373
CREEK QUEEN RUTH 108D
524N is a smooth-sided, hairy, and mass-packed bull with a clean, powerful presence. He’s a bull that combines muscle, shape, and balance.
DIAMOND C ROYAL MINT 554N31
2459021 / DCLC 554N / FEBRUARY 14, 2025 BAR-E-L ROYAL MINT 88G
ROYAL MINT 60K
36G
C DCLC ROSEBUD 17L
CAPITIALIST 316
EVENING TINGE 38C
MINDBENDER 141D
BLACKBIRD 76E S MCCOY 373 CRESCENT CREEK ROSEBUD 132H
N7 TONY 91F N7’S BALCK WOODLADY 120D HA OUTSIDE 5161 CRESCENT CREEK ROSEBUD 119B
A smooth, even-sided bull with good mass and a balanced presence, built to add consistency and practicality to a cow herd.
A smooth-made heifer bull, 596N is the youngest in the pen but keeping pace with his mates. He’s the ideal choice for anyone looking for a sleep easy, calving-ease sire
DIAMOND C ROYAL MINT 596N32
2459022 / DCLC 596N / MARCH 19, 2025
BAR-E-L ROYAL MINT 88G
BAR-H ROYAL MINT 60K
BAR-H 36G
PEAK DOT NO DOUBT 202F RRAR QUEEN RUTH 11F RRAR QUEEN RUTH 48J
CAPITIALIST 316 HF EVENING TINGE 38C
MINDBENDER 141D
BLACKBIRD 76E
HOOVER NO DOUBT PEAK DOT MIA 4A
BANK NOTE 4040 RRAR QUEEN RUTH 5A
RESILIENT
RESTORE 302
MISS WIX 114
VALLEY GROWTH FUND
/ DCLC 585N / MARCH 8, 2025
STELLAR 726D
MISS BURGESS 1856
HUNTLEY
MISS WIX 44Y
PAYWEIGHT1682
VALLEY RITA 36113
TRAILBLAZER 0110
BLACKBIRD LADY 108
A muscle-compact bull with a smooth, balanced presence and strong structural correctness, making him a great choice for adding performance and stability to your herd.
559N is full of performance, wide-topped, and long-bodied with a flashy presence. He’s a bull that will add power, style, and performance to his progeny
SITZ
SFL
DIAMOND C RESTORE 559N35
SITZ
SITZ
CONNEALY SPUR
VERMILION BARBARAMERE 0738
S TRAILBLAZER 0110 DRYLAND LADY 562
563N is the full package; deepmiddled, round-rumped, and smooth in his overall makeup. He’s a bull bound to sire balanced, functional, and attractive progeny
LOT 37
DIAMOND C OUTSIDE 549N 37
2453886 / DCLC 549N / FEBRUARY 11, 2025
HA OUTSIDE 5161
CRESCENT CREEK DUCHESS 63W CRESCENT CREEK 5161 HA OUTSIDE 3008 HA BLACKCAP LADY 2338
CUMBER TITATNUIM 6156
BLACKCAP 055
BLACKCAP 472
549N is attractive in his makeup, smooth from front to back, and loaded with mass. He’s a bull that will combine style and power in his progeny.
HUCK 53T
CREE DUCHESS 18T
MC CUMBER TITANIUM 3127
ERIANNA 9014 OF MC CUMBER DRYLAND GAME DAY 117
SFL BLACKCAP 53Z
DIAMOND C SPADES 573N 38
2453890 / DCLC 573N / FEBRUARY 27, 2025
LAZY MC SPADES 104H
COUNTESS 14’20 EASTONDALE SPADES 60’23 5T BAG OF CHIPS 6092
BONNIE LADY 13’15
LINCOLN W144
MISS WIX 44Y
One of the younger calves in the pen, 573N doesn’t show his age. He’s maturing well and has the kind of potential that will make a positive impact in any herd
A bull built to get the job done, 545N will add pounds to his progeny while maintaining balance and performance. With tons of dimension and shape, he’s the kind of sire that will benefit any program.
LOT 39
DIAMOND C ROYAL MINT 545N
/ DCLC 545N / FEBRUARY 08,
BAR-E-L ROYAL MINT 88G BAR-H TIBBIE 31C
C DCLC QUEEN 16L
QUEEN 014
570N is a well-structured, proper made bull, keeping pace with his pen mates. He’s a practical, functional sire built for longterm performance.
DIAMOND C ROYAL MINT 570N40
2453884 / DCLC 570N / FEBRUARY 23, 2025 BAR-E-L ROYAL MINT 88G
ROYAL MINT 41J
TIBBIE 31C
OUTSIDE 5161
CREEK COMPRESS 79K
CREEK COMPRRESS 45B
Commercial Females
Our commercial replacement heifers are born March through May and are carefully developed with long-term productivity in mind. We breed for longevity, sound feet, and functional, feminine udders built for consistent production. Just as importantly, we select for quiet, manageable dispositions that make handling easier and safer. They will be selling in groups of 3 and 5, offering uniform sets that make it easy to add consistency, quality, and reliability to your herd.
ANGUS X SIMMENTAL --- PENS OF 3 OR 5
DIAMOND C BLACK REPLACEMENT HEIFERS
DIAMOND C RED REPLACEMENT HEIFERS
TERMS & CONDITIONS
Terms...
The terms of the sale are cash or cheque, payable at par at the sale location. The right of property shall not pass until after settlement has been made; no invoicing on buyers in attendance, unless previous arrangements have been made. Every animal sells to the highest bidder and in cases of disputes, the auctioneer’s decision will be final. Current exchange rates will be announced sale day. All monies are in Canadian funds.
Bidding...
Each animal will sell to the highest bidder... No by-bidding will be permitted. Disputes - Bidding will be reopened between the parties involved in dispute. If no further bidding is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision in all disputes will be final.
Announcements...
All announcements made from the auction block will take precedence over the printed matter in the catalogue. Buyers are therefore cautioned to pay close attention to such disclosures.
Breeders Guarantee...
All bulls sold are guaranteed breeders by the owners. We guarantee to provide you with a sound breeding bull. Should any bull fail to be an unsatisfactory breeder, he will be replaced with a bull of equal value or a credit will be given toward the purchase of another bull. If you have a problem with your bull, please notify us immediately. Under no circumstance will the seller be liable for more than the purchase price of the animal.
Exception Guarantee...
In cases where the animal is subjected to any hormonal or surgical reproduction techniques after the sale, this guarantee shall be null and void.
Certificate Of Registration...
Each animal will carry papers issued by their appropriate breed unless stated otherwise. A certificate of registry duly transferred will be furnished to the buyer for each animal after payment has been made.
Liabilities...
All persons attend the sale at their own risk. The seller, facility owner and sale manager assume no liability, legal or otherwise, for any accidents that occur. It is understood that Castlerock Marketing is acting only as a medium between buyer and seller and is not responsible for any failure on the part of either party to live up to his obligations. Neither does Castlerock Marketing assume any financial obligations to collect or enforce collection of any monies between parties. Castlerock Marketing assumes no responsibility for any credit extended by the seller to the buyer. The buyer must look to the seller for fulfillment of all guarantees and representations made hereunder.
Insurance...
Will be available sale day. We strongly recommend that insurance is purchased for full value.
Rights And Obligations...
The above terms and conditions of the sale shall constitute a contract between the buyer and seller and be equally binding to both. Resale of animals following purchase in this sale shall constitute a separate transaction and the rights and obligations of the two parties connected thereto are not covered by the terms and conditions of this sale.
Phone, Mail, Wire bids..
Bidders unable to attend the sale may phone, mail or wire their bids and instructions to the sale managers, auctioneer or special representatives. Bids must be received in sufficient time prior to the sale.
Delivery..
We will assist in transportation wherever is possible. Each animal becomes the risk of the purchaser as soon as sold.
Errors...
All announcements at sale time, written or oral, supersede any written material in the catalogue.
