FEATURED COVER STORY
Through Covid, Supply Chain and Employment Issues, Grass Continues to Grow
2
by Mark Bailey
021, as we know, was pretty much a repeat of the last ten
Our goal is not to just sell you a product, but to partner with
months of 2020. We have seen, faced, and overcome some
you and always strive to fit your needs without any customer
challenges presented to us as Americans that we will still
feeling we are trying to oversell. We stand behind the products
endure for years to come. One thing that hasn’t changed is, “If the
that we represent and sell and work hard to keep repair costs
Good Lord is giving us rain and sunshine, the grass will always
out of your pocket and let the manufacturers eat the cost. We
grow.” Our slogan here at Bailey Outdoors and Cub Cadet of
want customers for life, and that’s only achieved by treating the
Northwest Georgia has always been, “If you can grow it, we’ll help
customer with the respect they deserve and honesty in what we do.
you mow it.” As we enter into our ninth year of business in 2022, we have
Our business comes with a couple of old fashion business models. First, acknowledge the presence of the customer when
had to react to challenges, not in our original business plan, but at
they walk through the door, and if busy, let them know you will be
the same time, the Lord has blessed us with continued growth over
with them in a minute. Second, always tell the customer the truth,
the last two years. I tell people that this business and its success are
never lie to get their business. It may upset them, but you have left
because of the LORD. This business belongs to Him, He just lets
the door open for future business and hopefully, they will return.
me run it. Colossians 3:23 states, “Whatever you do, work heartily,
If you lie, that will spread like wildfire and tarnish your integrity.
as for the LORD and not for men.”
Proverbs 12:22 states, “Lying lips are an abomination to the LORD,
As we head into 2022, we are preparing ourselves to be able
but those who deal truthfully are His delight.” Third, stand behind
to offer a variety of products to our customers, whatever your
what you repair. Based on what the customer tells us, we work
needs may be. Our issues are like most companies today as supply
hard to repair that issue and if we see additional issues, we call the
chain, transportation, and employment issues remain for many
customer to explain our findings, present them with an estimate
manufacturers and even for our small business. The facts are,
for repair and then let them decide if the investment is justifiable to
manufacturers are already notifying us there will be shortages of
them. If our repair has an issue, we will pick up, repair, and return
products to complete orders, so our suggestion is if you’re
the unit to the customer free of charge, but this is based on what
looking to purchase a new mower, don’t wait until mowing time
we repaired, not a different issue.
to purchase one as the selection may be limited. More importantly,
As we move into our Parts and Service Department, we carry
we feel we offer the best customer service in the area.
1,500 different parts for the equipment we sell. Most parts, if we
22 // April 2022
don’t have it and it’s at the warehouse, we can have it in 2-3 days.
