Cash & Carry Management April 26

A new era for tilling

Intuitive touchscreen

Superfast checkout

Product images reduce errors

Promotion prompts

Flexible hardware housing*

Emails invoice to customers

Emails transaction data in easy-upload CSV format to own-brand stores

This is what cash & carry operators have been waiting for; a tilling solution that transforms the humble checkout into a memorable Point of Service.

It ʼs packed with innovations that provide ease-of-use, ultra reliability, and a smooth, streamlined and helpful customer experience.

What ʼs more, it works with any ERP system and in any hardware configuration*, enabling depot redesigns that add more aisles and style. All of which will boost your sales, reputation and customer loyalty.

Stylish & customisable

Low training & support demands

Fewer hardware extras

Integrates with any ERP system

Transactions collated/ printed at central cash – keeping aisles moving

Keeps trading if network is down

Care home help

kff, the Kent-based regional foodservice wholesaler that is part of Sysco, has launched a new support programme designed to help care homes deliver highquality, nutritionally-balanced meals for their residents.

The campaign offers caterers a full suite of tools, resources, and expert guidance through kff’s dedicated Care Home Catering Hub.

Through the Hub, care home teams can explore a detailed brochure featuring product information, menu inspiration, operational tips, and sector-specific guidance.

To further support varied nutritional needs, kff supplies dietary factsheets covering allergens, texture modification, specialist diets, and other common requirements in the care sector.

Strong launch

Parfetts has expanded its own-brand cider range with the launch of Lancer White.

The new range joins existing products Lancer Original and Lancer Black.

Lancer White (7.5% abv) is available in several formats, including 24 x 500ml cans (£1.35 PMP), 12 x onelitre bottles (£2.49 PMP), 6 x two-litre bottles (£4.99 PMP) and 4 x 2.5-litre bottles (£5.89 PMP).

Produced in the UK in collaboration with Aston Manor Brewery, Lancer White features a silver-and-blue design on cans and bottles.

Online shop and app

Structured menu cycles are also available to streamline planning, maintain consistency, and ensure residents enjoy balanced, seasonal meals every day.

The campaign includes access to training opportunities that equip catering staff with the knowledge and confidence needed to deliver exceptional meal services. Care homes can also benefit from the expertise of kff’s development chefs and nutrition specialists, who provide tailored menu advice and hands-on support.

Direct Seafoods London –part of Bidfresh – has launched a new online shop and mobile app, designed to make ordering fresh seafood quicker, easier and more flexible for customers across the capital.

The new platform enables customers to place orders with Direct Seafoods London 24/7, directly from their desktop or mobile device. Built with busy chefs in mind, the app introduces a range of time-saving tools that streamline the ordering process and put greater control at customers’ fingertips.

Key features include the ability to quickly reorder previous purchases, access customised product selections tailored to individual businesses, and view invoices, credits and statements all in

one place. The platform has been developed to replace more manual ordering methods such as voicemail and WhatsApp.

Sinead Murphy, business unit director, said: “The launch of the app reflects our ongoing commitment to making our customers’ lives easier.

“It’s an exciting milestone for our business and for our customers in London, bringing the seafood ordering experience firmly into the digital age.”

Sheffield warehouse opens

Pricecheck Brand Partners has announced an expansion of its logistics capabilities with a new 20,000 sq ft warehouse in Sheffield.

The new facility, located in Beighton, sits directly across from the wholesaler and brand distributor’s headquarters at Old Colliery Way.

The development is in response to the company’s rapid growth, which has led to a need for additional capacity. Pricecheck is also hiring half a dozen staff to work at the new warehouse, with plans to increase this number in the future.

This expansion will be bolstered by the addition of a 13,000 sq ft temporary structure at the firm’s Rotherham site, expected to be operational this month. Together, these developments, along with its three warehouses in Sheffield and Rotherham, will bring its operational footprint to over 400,000 sq ft across its South Yorkshire sites.

To further manage this upscaling, Pricecheck’s Rotherham warehouse is now open on weekends, ensuring operations keep pace with the increasing volume of trade.

Pricecheck achieved a record annual turnover of £179 million for the 2024/25 financial year, marking its 11th consecutive year of growth. The extra space will support the final push towards its ‘Vision 200’ goal, a five-year strategic plan to double the size of the business and reach a £200 million turnover by the end of the 2025/26 financial year.

JJ Foodservice acquires Ipswich site

JJ Foodservice has acquired a 28,000 sq ft site in Ipswich and will open a new depot there later this year.

In addition, the wholesaler has confirmed that its 33,000 sq ft Nottingham branch will open this summer.

The openings form part of JJ’s rapid expansion to support restaurants, caterers and households across the UK.

The Ipswich site will extend JJ’s reach in the region, making it easier for businesses and homes in Ipswich, Great Yarmouth, Norwich, Colchester and surrounding areas to access a wider choice of products, strong everyday pricing and reliable local service.

Kaan Hendekli, chief operating officer, said: “Ipswich has a vibrant and fastgrowing food scene, with an

exciting mix of restaurants across the waterfront and town centre. We’re looking forward to supporting that growth with our quality, range and service.”

Over the past year, JJ has expanded its range by 19%, adding new premium beers, wines and spirits, as well as specialist Mediterranean, Asian and world food lines

£5 million invested

Booker is investing £5 million in a new Value Hero campaign as part of a renewed focus on value for caterers, chefs, foodservice operators and hospitality venues.

Running throughout 2026, the campaign focuses on key profit-driving lines across multiple categories –both branded favourites and Booker own-brand lines. Initially featured are 221 products including essentials such as milk, chicken, bacon,

in

napkins and blue roll.

for foodservice operators. JJ is also continuing to grow its home range, helping larger families access products at wholesale prices.

In other news, JJ has published a Days Out, Festival & Leisure brochure. The publication is designed to help UK operators prepare for a busy summer season driven by the continued rise

of staycations and domestic tourism which is expected to grow further in 2026.

The brochure brings together JJ’s most leisureready and festival-ready products, including street food essentials, BBQ items, soft drinks, bakery, packaging solutions, and outdoor cooking staples.

JJ is a key distributor to many of the UK’s largest indoor leisure and summer festivals including Download Festival and Latitude Festival.

new Value Hero initiative

Value Hero is being brought to life with distinctive new branding to signpost the promoted products. It is being implemented in all 190 branches, on Booker’s website, and across all marketing communications and digital channels.

Full branch takeovers help highlight the proposition – from car park banners, bollards and posters to freezer vinyls, pallet wraps and shelf-edge tickets.

Sheila Gallagher, Booker’s chief commercial officer, said: “With this investment, we’re doubling down on our commitment to quality, value, service and ensuring our foodservice customers can access the products they use the most, at prices that support their profit margins.

“We’ve listened to customer feedback and are responding to the changing needs of the sector. It’s a challenging marketplace with cost pressures from all angles, and we’re here to support our customers throughout the year.”

Gallagher added: “We’re a strong partner for all foodservice operators, caterers and chefs. We want our customers to rely on us to help them remain competitive and profitable, so they can focus on business growth and customer experiences.”

In other news, Booker is celebrating a milestone with FareShare, having donated the equivalent of 25 million meals over five years.

The partnership sees surplus food from across Booker’s estate redistributed

to charities and community groups nationwide.

Booker is also marking five years of involvement in the FareShare Go programme, which helps charities access additional surplus food direct from branches.

Alongside FareShare, local communities are supported to access surplus via Olio’s Food Waste Hero volunteers, while colleagues can take advantage of Booker’s Colleague Shop.

Sterling signs up more members

Sterling Supergroup has recruited two more members.

Young’s Foodservice, located in Sunderland, is a family business dating back to the 1940s. In 1975, the father of the current managing director Richard Young set up independently, producing cooked meats and black pudding.

The company grew steadily, but its major expansion came in 2019 when it moved to new premises, added frozen and ambient ranges, opened a specialist butchery, and developed a full range of sandwich fillers and marinades.

Over the last seven years Young’s Foodservice has grown rapidly, earning a place in the North East’s Fastest 50 in 2024.

Today, it supplies a wide variety of customers from hotels and restaurants to a Premier League football team. The wholesaler covers an area stretching from North Yorkshire to the

Scottish Borders with a fleet of 11 refrigerated vehicles.

Richard Young, managing director of Young’s Foodservice, said: “Joining Sterling Supergroup marks an exciting step forward for us, enabling improved sourcing, stronger partnerships, and enhanced value for our customers.”

The second new Sterling member is Robinson Wholesale LLP, located in Knutsford in Cheshire.

Family-owned and operated, Robinson Wholesale has been operating in foodservice and manufacturing for over 30 years. It provides food solutions to a wide range of sectors, including

education, healthcare, leisure and independent retailers.

It has a strong presence across the North West of England and the capability to serve customers nationwide.

The company’s dedicated manufacturing unit crafts ‘Incredible’ sandwich fillings, pasta sauces, and a variety of food solutions.

Danny Robinson, director of Robinson Wholesale, said: “We’re proud to join the Sterling family, bringing our own family values into a group that shares our commitment to quality, service

and strong relationships.”

Sterling Supergroup recently united members and suppliers from across the UK and Ireland at its Spring Show.

This year’s exhibition was sold out in record time, and it highlighted the distinctive culture within Sterling, built on trust, shared ambition, and meaningful partnerships.

The group once again offered up to a £500 discount incentive for members listing new Sterling Caterers Essentials products.

Sterling will continue its 60th anniversary celebrations at its annual conference & exhibition, taking place on 16–17 September in Hampshire.

Brakes opens £15 million depot extension

Brakes Scotland has completed a £15 million extension to its depot in Newhouse, North Lanarkshire, creating 50 new jobs.

The development will enable Brakes to stock more products locally for next-day delivery and means that local suppliers can deliver fresh meat and produce straight to the depot, maximising freshness.

The extension will also enable Brakes to build on its support for Scottish produce. It already works with more than 80 suppliers and provides over 500 Scottish

food and drink products.

Paul Nieduszynski, Sysco GB CEO, said: “Brakes Scotland has been proudly

serving the Scottish food community for more than 35 years and we remain as committed as ever to meeting the

changing needs of our customers.”

As part of the opening celebration, Brakes Scotland announced a further 10-year commitment to Hospitality Industry Trust Scotland, which provides learning experiences for those studying or working in the Scottish hospitality industry.

In other news, Brakes is hosting four foodie expos for 2026. The first event was held on 25 March at Stoneleigh Park, with the others at Farnborough on 15 April, Paisley on 20 May, and Twickenham on 10 June.

10th anniversary

Urban Foodservice celebrated its 10th anniversary last month, marking a decade of growth.

Founded in London in 2016, Urban Foodservice has since expanded to operate across major cities, including Brighton, Manchester, Liverpool, Glasgow, and Edinburgh, as well as London, with additional cities planned this year. Over the past 12 months alone, the wholesaler’s customers

have grown by 20%.

Urban Foodservice is operationally embedded within Bidfood and part of the wider Bidcorp family.

To mark its 10th anniversary, Urban Foodservice hosted a series of celebrations, including a customer raffle via its online shop, MyUrban, giving 10 customers the chance to win £100, and a birthday party for loyal customers at Miradora Rooftop Restaurant & Bar in London.

In addition, the wholesaler is offering price reductions on more than 100 bestselling product lines.

The company also continues to support The Burnt Chef Project, which works to break down the stigma surrounding mental health in the hospitality industry. Recent fundraising efforts include a climb up Snowdon, which raised £10,571.

World Cup livery

SPAR Scotland is giving retailers, suppliers and shoppers an early glimpse of its World Cup plans with the launch of a special teaser truck livery.

Applied to one of SPAR Scotland’s standard trailers, the new livery celebrates Scotland’s men’s national team qualifying for the World Cup for the first time in 27 years.

The teaser truck is the first visible step in SPAR Scotland’s wider World Cup

Brand information on one hub

Sugro UK has introduced a One-Stop Information Hub, which features individual supplier brand pages in a single location.

This launch transforms the established Drive Your Sales portal into a comprehensive ‘digital shopfront’ hub.

By centralising brandspecific assets and category insights, Sugro aims to directly address the ‘final mile’ of retail execution for independent wholesalers and their customers.

These dedicated pages enable members and retailers to access key information about the brands, core ranges and new products; execute high-impact retail

and digital campaigns; and order PoS and display equipment without the need to visit multiple external websites.

Sugro UK has also launched an E-Learning Hub for its members and their retail customers.

Featuring supplier-led content, the initial training modules are on category

expertise, product knowledge, AI, digital, sustainability and sales-driving tactics.

The strategic focus is on bridging the gap between supplier brand knowledge and retail and digital execution, helping independent businesses compete more effectively through professional development.

In other news, Sugro UK has been voted the No.1 buying group in the 2026 Advantage Group – Voice of the Supplier Industry Benchmark.

This marks the third year out of the last four that Sugro has secured the top spot, with the group previously being voted No.1 in 2023 and 2024.

activity. SPAR retailers can expect a comprehensive programme spanning instore PoS, digital and social activity, radio advertising and further vehicle branding.

In other news, SPAR Scotland is currently running a digital shopper activation, ‘Spin into Spring’ – an exclusive gamification campaign that lasts until 22 April.

In total, shoppers can win over 150,000 digital vouchers, and there is a grand prize of £10,000 cash.

Supplier guide

Unitas has published a new guide, Winning with Unitas, which demonstrates how suppliers can optimise their investment in the group.

The guide illustrates how Unitas can drive volume and growth through a range of retail, wholesale and out-ofhome media opportunities.

The print and digital booklet looks at how suppliers have performed best with the group’s 125 members.

In Top 30 Under 30

Sophie Broadhead, customer service team leader at Turner Price, has been named as one of the Hull & Humber Top 30 Under 30 for 2026.

The programme recognises the region’s most promising young professionals, offering a year-long development experience.

Broadhead (below) joined Turner Price in 2017 as a telesales agent. After quickly identifying her strengths in customer support, the company created a dedicated customer service role for her.

‘World Cup Ready’ theme

Bestway’s Retail Showcase 2026, which has the theme ‘World Cup Ready, will take place at the Coventry Building Society Arena (CBS) on 14 May.

More than 700 retailers and guests are expected to attend the event where representatives from Bestway Retail’s fascias – Costcutter, best-one, Bargain Booze and Xtra Local – will be on hand to discuss the options for retailers.

In addition, 117 suppliers of off-licence, impulse and convenience products and business services will highlight innovation and deals.

The ‘World Cup Ready’ theme will see suppliers bringing the upcoming tournament to life through stand activations, new product development and category insight to help retailers maximise one of the biggest

Family meal deal

JW Filshill is collaborating with frozen food specialist Eden Farm to drive growth in the category in its KeyStore shops.

Eden Farm, the national wholesaler and distributor specialising in frozen and chilled food, is working with Renfrewshire-based Filshill to promote a ‘Feed the Family for £5’ deal in KeyStore.

The promotion offers shoppers a choice of protein, vegetables, potato, and ice cream for £5.

The products available are from Eden Farm’s Farmer Jack’s range, and the promotion is currently being trialled in 22 KeyStore outlets across Scotland.

Stuart Auld, Filshill’s category buyer for food and

third-party supply, said: “The frozen food sector can be challenging for independent retailers, so we have worked closely and collaboratively with Eden Farm to find solutions that work for KeyStore retailers to help them maintain profitable margins and ease of supply.”

The 2026 Showcase will build on the success of other years.

trading moments in the retail calendar.

Retailers can expect a highly interactive experience, with supplier stands offering games, competitions, product sampling and take-home items, alongside hundreds of exclusive onthe-day deals.

At the heart of the event will be the Bestway Retail Hub, providing direct access to expert support and practical guidance.

The Showcase will also

place a strong emphasis on actionable insight, with guidance on core ranging and category growth, alongside the latest solutions designed to improve efficiency, reduce costs and enhance in-store performance.

Retailers will have the opportunity to win a range of prizes throughout the day, including a £1,000 store credit for one winner and two runner-up prizes of £500.

The event will conclude with a Festival After Party.

Group sales director

Caterfood Buying Group has appointed Steven Lyons as director of group sales.

Lyons (pictured) has more than 20 years of senior foodservice experience across UK wholesale and distribution. He has led national and regional sales teams, secured multi-million-pound contracts within the education and leisure sectors, and delivered structured commercial transformation in high-growth businesses.

His previous roles include sales director at Thomas Ridley and change management director at Brakes.

In his new role, Lyons will

lead Caterfood’s group purchasing organisation (GPO) and framework strategy, creating a single commercial interface for procurement partners while maintaining the independence of each regional member.

Lyons said: “Caterfood Buying Group has something powerful – strong independent businesses with deep local relationships. My role is not to change that. It’s to give GPO partners one clear route into the group, make tenders, pricing and basket analysis simpler, and ensure we grow the right business in a disciplined way.”

Record numbers

Customers from every corner of Wales and beyond attended Castell Howell’s trade shows held at three locations: ICC Newport, Parc y Scarlets in Llanelli, and Parc Eirias in Colwyn Bay.

The events, which welcomed record numbers of customers and suppliers, featured demonstrations and tailored menu solutions, as well as showcasing products.

Customers also engaged with producers to explore

emerging trends shaping the sector.

One of the largest companies in Wales, Castell Howell has built its reputation on reliability, scale and trust, and the trade shows highlighted how the company’s strength lies equally in its people and partnerships as in its logistics capability.

“This year’s trade shows have been our most successful to date, and the engagement, energy and appetite for innovation were truly exceptional,” said Haydn Pugh, sales & marketing director of the Caterforce member.

“At Castell Howell, we are more than food and these events demonstrate our commitment to providing not just products, but partnership, expertise and practical solutions that empower our customers to thrive in a competitive market.”

Curtain-raiser

Harlech Foodservice saw a record turnout and achieved more than £3 million in sales at its flagship expo at Venue Cymru in Llandudno.

Around 2,500 registrations were recorded, with more than 1,200 businesses attending and 117 suppliers exhibiting.

The bumper turnout comes as Harlech continues a period of rapid expansion, with sales growth of more than 30% year on year.

Support and insight for pubs

Bidfood has launched a dedicated pub webpage, with tools to help tenanted and leased pubs tackle rising costs and tighten margins.

The new webpage has been built by Bidfood’s marketing, chef, sales and digital teams.

The initiative builds on the launch of Bidfood’s ‘Interactive Pub’ in February 2025, a digital platform with more than 50 tools, guides and insights.

The new webpages are built around three areas: a Expert support for pubs of all sizes: All-in-one support, with easy access to 10,000+ products and 24/7 online ordering, sector experts, and the Interactive Pub.

a Championing pub growth: Alongside recipe inspiration from Bidfood’s development chefs, there’s access to the wholesaler’s collection of support tools and resources. This includes its industry support hub, Unlock Your Menu, with menu engineering tips and guidance on managing inflationary pressures, as well as tailored

support for takeaway, delivery and dark kitchen operations.

a Key market drivers: Insight into key industry changes and challenges, and the latest sector trends. This also includes Caterers Campus, Bidfood’s free online training programme, which provides access to over 30 modules to support staff development.

Commercial manager Chris Gregson said: “The expo is the season curtainraiser for us and sets our stall out for the entire summer. It allows our customers to see that we have a deal for them, not just today, not just tomorrow, but for the entire summer season.”

A new innovation at the expo this year was a fresh fruit and vegetable hub to showcase that growing side of the business.

Brakes has introduced a new Authentic Italian range of more than 200 products.

The collection spans pasta, pizza flours and bases, sauces, tomatoes, olive oils, vinegars, cheeses, cured meats, antipasti, olives, and bakery and dessert options.

Every product is sourced exclusively from Italian producers and suppliers, each chosen for their commitment to regional heritage, traditional methods and the character of Italian food culture.

Many of the products have Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI) status.

The range is designed to deliver genuine provenance and exceptional consistency.

Campaign motivator

SPAR UK is current running a national campaign, ‘Fuel Your Spring’, with fitness personality Mr Motivator fronting the initiative.

The campaign is built around new OnePoll research, commissioned by SPAR, which shows that 84% of shoppers say a short daily walk improves their mood, while 71% would be more likely to walk to local shops if they knew it supported their wellbeing.

As part of the ‘Fuel Your Spring’ campaign, customers who take on the ‘Step to SPAR Challenge’ to regularly walk to their local SPAR store will be rewarded with in-store incentives and the chance to win one of 10 £1,000 prizes.

More desserts

Country Range Group has strengthened its desserts range with three new items.

Country Range Mango & Passion Fruit Torte, Country Range Raspberry & Coconut Tray Cake, and Signature by Country Range Sicilian Lemon Tiramisu Dessert come pre-portioned for ease of service and just need to be thawed before serving.

Rachel Porter, own brand manager, said: “The opportunities for caterers to showcase their dessert offering in spring and summer are endless.”

New products and recipe book

Caterforce has expanded its Chefs’ Selection herbs and spices range and introduced a new beans and pulses range. It has also published a new Chefs’ Selection recipe book, which includes dishes using the new ingredients.

In response to customer demand, the buying group’s enhanced Chefs’ Selection range now includes smoked paprika, dried basil, cinnamon sticks, thyme, garam masala, bay leaves, mixed spice, fajita mix and Italian seasoning.

The new beans and pulses range comprises chickpeas, red kidney beans, butter beans, five bean salad and cannellini beans.

“At Caterforce, we understand the increasing pressures facing chefs and caterers today,” said Rebecca Woollam, Caterforce own brand marketing manager.

“With limited time and growing expectations to continually innovate and stay ahead of food trends, it’s more important than ever that they have the right support and the right products. These new products offer chefs convenient, reliable, quality ingredients suited to multiple cuisines and services styles.”

practical solutions and culinary inspiration that help chefs deliver with confidence and creativity. This is illustrated perfectly by our new Chefs’ Selection recipe book, created in collaboration with development chef Steve Owen.

“The recipe book has been really well received at trade shows, reinforcing Caterforce’s commitment to providing added value far beyond product supply.”

‘Supply, Sustain, Support’

‘Supply, Sustain, Support’ is the theme for the Scottish Wholesale Association’s (SWA) Connex Conference and dinner, which takes place on 28 May at voco Grand Central Glasgow Hotel.

Hosted by broadcaster Zara Janjua (pictured), the event will shine a spotlight on the most pressing topics impacting the wholesale sector.

With a look to the future, the conference – called Connex, meaning ‘connect, to become joined or united’ –will equip delegates with the knowledge and insights to take advantage of emerging opportunities for Scotland.

It will also consider how the channel could reposition to thrive in the face of challenges such as the double threat of global conflict and

She added: “We’re committed to providing not just high-quality products, but global warming, coupled with changing consumer needs.

Delegates can expect to gain fresh intelligence from the ‘Building Wholesale Resilience’ morning sessions, exploring Scottish and UK-wide market data, emerging shopper mindsets, and the real-world impact of trends such as GLP-1 (weight loss) drugs, perceptions of

ultra-processed foods, and evolving Gen Z habits.

Later sessions will cover marketing, people and talent, providing delegates with tools to strengthen customer engagement, brand impact, recruitment and retention.

Another key component of the conference is a Vendor Village exhibition.

There will also be compliance clinics on the UK deposit return scheme (DRS), packaging extended producer responsibility (EPR), employment rights, and diversity, equity and inclusion (DE&I) to offer hands-on support and expert advice, and facilitate new partnerships.

To book: https://scottishwholesale.glueup.com/event /swa-connex-conference2026-169987/tickets.html

ICEFLAVOURCREAM BUILT FOR SALES

‘Great to be back in operations’

In an exclusive interview, Booker’s Stuart Hyslop talks to Kirsti Sharratt about his rise from the checkouts 33 years ago to chief operations officer of the UK’s biggest C&C business.

The move of Stuart Hyslop to chief operations officer of Booker last autumn was widely applauded by not only his colleagues but also the wider wholesale industry.

There’s often an extra level of respect for people who have come up through the ranks, and Hyslop did just that, starting on the checkouts at Booker Dumfries in 1993 and progressing through different roles at branch level before taking on regional responsibilities and then moving to head office as head of operations support in 2003.

The irrepressible Warren Thomson –someone else who worked his way up the career ladder – was operations director at that time, and Hyslop was

strongly backed by Thomson, who recognised his talent and work ethic.

The high regard in which Hyslop is still held today is in no small part attributed to his clear commitment to staying connected with – and listening to – workers on the shopfloor and, of course, customers.

Indeed, as soon as he was appointed chief operations officer, he embarked on a depot tour, visiting 19 Booker branches over six days, to ‘hear what’s what from the frontline’.

In a rare interview, Hyslop (now 53) spoke to Cash & Carry Management’s managing editor Kirsti Sharratt about his career journey, people who have inspired him along the way, and his management style.

You did an HND in Consumer & Business Services at Glasgow Caledonian University from 1990-1993. Did you have any career ambitions? Where did your work ethic come from? At that stage, my focus was simply on getting through the course. I wasn’t looking too far ahead in terms of a defined career path.

I found the first couple of years challenging but also genuinely enjoyable. By my final year, I’d really found my stride. I became disciplined and consistent, getting coursework in on time, spending full days in the library, and supporting other students where I could. It was the first time I truly understood how to apply myself to achieve a meaningful outcome.

My ambitions were still quite fluid, and I was open to any direction that felt right.

My work ethic was very much shaped by my parents. I grew up on a rural farm where, from a young age, everyone was expected to contribute. They instilled in me the importance of responsibility, hard work and taking pride in what you do.

Chores were a given, and with them came lessons in making judgement calls, seeing tasks through to completion, and not starting something new until the job at hand was finished. Those values became second nature and have stayed with me throughout my career.

How did you come to work at Booker, and can you recall how you felt working there?

I left Glasgow Caledonian University in May 1993 and returned to the family farm to earn an income while I figured out my next steps. I submitted a lot of job applications, but by July nothing had come through.

At that point, I spoke to my uncle, Tom Forrest, who managed the local Booker branch in Dumfries. I went through the standard interview process, and it was made very clear there would be no special treatment because I was family – if anything, he expected me to set the standard.

Tom was someone I really looked up to – he had won wholesale-related awards and previously served in the Scots Guards. He ran the branch with real discipline. That environment gave me a strong grounding in the importance

of daily controls, high standards and leadership. Once I understood that these were the foundations of success, everything started to click.

From there, I worked hard to progress through different roles in the branch, taking every opportunity that came my way. Backing yourself and finding a way forward is a quality that’s stayed with me ever since and something that’s still really important today.

After nine-and-a-half years in various branch-related roles, how was your first taste of being a manager?

My first step into management came in Stirling, where I was working as assistant manager.

The opportunity came unexpectedly and I stepped in on an interim basis. In some ways, that made the transition easier: I already knew the team well, so the focus was on galvanising everyone and creating momentum.

We agreed new ways of working, clarified roles and responsibilities, and it created space for others to step up and show what they were capable of. That shared sense of ownership drove strong results, and it was something we all took pride in.

After three months, I was promoted to my first permanent branch manager role in Dundee, another branch where I had previously been assistant manager. I took a similar approach: get the team aligned, set clear expectations, enjoy the work, and focus on delivering success.

About a year later, I was tasked with integrating two Booker branches. It was a significant challenge – bringing together two very different teams and cultures, managing a major refit, handling customer disruption, and ensuring we delivered a return on that investment, all while proving I could operate at that level.

I was 27 at the time, and experiences like that make you grow up quickly. Looking back, Dundee was a defining chapter for me. I have a huge amount of affection for that period and the team –it played a big part in shaping the leader I became.

How important to you was it that you worked in many of the different roles at branch level?

It was pivotal. Seeing the same operation from different angles taught me how everything connects – from stock control to goods-in, to the shopfloor, and ultimately the customer.

It reinforced a simple principle: success comes from playing as a team, not as individuals. Clear communication and shared understanding are the bedrock of any strong operation.

That experience also gave me practical credibility. When I moved into field roles, I could support teams in a meaningful way, often just by helping them see how a small change could deliver a better result.

Being able to speak the same language as your teams makes a real difference and it’s something that’s stayed with me throughout my career.

Recalling your early years at Booker, who inspired you and why?

I was lucky to be surrounded by exceptional people – peers and leaders who set the standard every day. I often say we’re all standing on the shoulders of giants, and that really sums up those early years.

From Tom Forrest’s discipline in Dumfries to Pat Foy’s commitment in Dundee, David Horsburgh’s work ethic in Edinburgh, Eddie Lynagh’s leadership in Glasgow, Bob Haldane’s uncompromising standards as area controller, and Warren Thomson’s passion and belief as regional director, I was constantly learning.

Being able to absorb that level of experience, day in and day out, shaped how I think, how I lead, and ultimately how I approach my role today.

You held your previous role of managing director for catering for nearly 10 years. How does it feel to be back working in operations?

It feels great to be back in operations; it’s where everything comes to life.

I’ve been incredibly fortunate to lead a variety of teams across Booker and Makro, and when I look back, the standout moments are always about people.

Seeing groups come together, often from very different starting points, and achieve something meaningful as a team is what I find most rewarding.

Whether it was building our central operations function, running successful regions, launching a new store format from concept to opening, leading at Makro post-acquisition, or evolving Booker into a real force for independent foodservice operators over the past decade, every success came down to people committing to a shared goal and giving their best to deliver it.

That’s what gives me the greatest sense of fulfilment, and it’s what continues to drive me today.

You were named in the INvolve HERoes Global Role Models List for 2024 and 2025. Why is supporting people so important to you?

The simple answer is that I’m in a position where I have the privilege to make a difference.

Early in my career, I benefited hugely from the support of sponsors, role models and mentors. That guidance helped shape my path, and I’ve never forgotten the impact it had.

At this stage in my career, I’m passionate about paying that forward – supporting others, creating opportunities, and helping people realise their potential.

What about Booker’s colleague networks, particularly the Women at Booker network – why are you an ally? I’ve been fortunate to be around long enough to see how Booker and wholesale more broadly is embracing the importance of broader representation of women at all levels and across all roles.

Every day, I’m inspired by the incredible women I work with, and it’s clear they can build remarkable careers right here, without feeling the need to look elsewhere. Being an ally, and encouraging my male colleagues to step forward and support this, is central to the kind of business I want to be part of.

You went on a nationwide tour of branches and distribution centres when you started in your current role. Why was that important to you and what have you learnt so far?

Visiting colleagues across our branches and distribution centres was crucial. It gave me the chance to hear first-hand what matters on the ground before shaping any plans with my leadership team.

Staying ‘always-on’ to how our colleagues feel keeps me grounded and gives me perspective when I’m in the

boardroom. Having been away from operations for a while, I wanted to relearn the business from the lens of branch assistants, pickers, and all team members upwards. The insights I gained have been absolute gold.

What do you see as the strengths of Booker and how do you intend to build on those?

Booker’s greatest strength is our people. I see the passion and commitment in our teams to deliver for our customers every day. My role is to make sure we do that efficiently, providing excellent service without giving any reason for a customer to look elsewhere.

What are the main challenges you face in your role as chief operations officer?

The challenges we face aren’t unique to us – they’re seen across the sector, such as how consumers are spending and pressures on hospitality operators. In response, we tackle any challenge head-on while staying nimble, ensuring our customers can rely on us and continue to prosper. When they thrive, so do we.

How has C&C/wholesale changed over the years?

Aside from the usual industry challenges, we’re still fortunate to be in a fantastic sector. There are some incredible operators across wholesale, and we respect the competition – it keeps us grounded and focused on our priority: doing a great job for our customers.

Today, there’s clearly more demand

for delivery as customers navigate their businesses, but the value of connecting customers with our experts in-branch –whether that’s butchers, greengrocers or others – remains strong, and it’s why footfall in our branches continues to be high.

What does a typical week look like for you? How do you manage your worklife balance?

Thankfully, I have brilliant support from my PA, Sherell, who keeps me on track and ensures I’m where I need to be (most of the time!).

A typical week usually looks like this: Monday and Tuesday in our Wellingborough office; Wednesday morning for team updates and afternoon reserved for personal development, reading and mentoring; and

Thursday and Friday spent visiting branches and distribution centres.

Outside of work, life is busy and full! I have four fantastic children, aged 24 to 37, and two gorgeous granddaughters, Teddi (7) and Miley (2).

My wife is a DJ, so I often get roped into carrying her bags when she’s performing at Ministry of Sound or in Ibiza. I also enjoy hiking, am currently training for the London Marathon and – a personal passion – I’m a huge heavy metal fan and play bass guitar to a decent level.

What do you most enjoy about working at Booker?

The variety and the people. I feel truly fortunate to have joined a business that, 33 years on, still inspires me every day.

How would you describe your management style in one sentence?

Pragmatic, candid, committed, passionate and always hungry for results!

What are the top business lessons you have learned along the way?

I had the privilege of working alongside Charles Wilson [former Booker CEO] for 16 years, and many of the values I hold today were shaped by that experience –focus on the 20/80 mindset, play to your strengths, and always listen to both your colleagues and your customers.

What words of advice would you give to someone starting a career in the wholesale industry today?

Say ‘Yes’. You’ll work it out!

Stronger supplier engagement

At its recent trade show, Unitas announced a series of initiatives to enhance its partnerships with suppliers as it seeks to drive execution all the way through to the consumer.

Unitas has announced a major overhaul of its services for wholesalers and suppliers to provide ‘execution at scale’ across retail and foodservice.

At Connect26, the group’s trade show and awards in Liverpool, Unitas chief operating officer David Cooke said: “At the start of the year we asked suppliers and members to join us in thinking bigger to win together and this mindset is creating a brand new strategic partnership model as we move from the joint business plan to a brand-building partnership.

“We know that measurable execution is our suppliers’ priority for the wholesale channel and this is Unitas’ priority too. We know what works well, such as link deals, bulk deals and NPD

activation, and we are building on those foundation blocks, driven by innovation and our members’ expertise. The new services we are launching will build stronger engagement platforms to drive execution all the way to the consumer.”

The new services include One Week Special promotions, exclusive pack

Wholesaler and supplier award winners

Environmental Sustainability in Wholesale: Chetan Wholesale

AI Excellence in Wholesale: Regal Wholesale

Member Initiative: United Wholesale Scotland for Rainham depot opening Members’ Employee: Jason Butler, United Wholesale Scotland

Rising Star: Beth Jones, Pricecheck

International Brand Partners

Own Brand Support Member: Lioncroft Wholesale

Standard/Specialist Member: Premier Exports London

On-Trade Member: Drink Warehouse Group

Foodservice Member: Country Fare

Retail Member: United Wholesale

Scotland

Outstanding Contribution: Bill Lattimore, KP Snacks

Foodservice Own Brand Supplier: Caterers Choice for Caterers Kitchen Tomatoes

Retail Own Brand Supplier: Calbee Group for Local Living Snacks and Refresco Drinks for LSV

Brand Campaign: PepsiCo for Cheetos and Dinamita

Engagement Excellence: CCEP for Share a Coke

Service Provider: Insynq

On-Trade Supplier: Carlsberg Britvic

Foodservice Supplier: Unilever

Licensed Supplier: Sazerac

Impulse Supplier: Swizzels Matlow

Grocery Supplier: Nestlé Food and Beverages

formats for NPD, price-marked pack promotions and bespoke core range guides for out-of-home channels.

A new supplier forum has been created to explore strategic growth opportunities, alongside the launch of ‘Winning with Unitas’, a brand-builder playbook to help suppliers navigate activation opportunities across the group.

Virtual brand days will provide suppliers with the opportunity to present brand plans to all Unitas members at once. And, following the successful launch of the Supplier Marketing Clinic in November, this initiative is being extended to wholesale members.

The group is also transforming Plan for Profit, the toolkit for independent retailers, based on Unitas’ biggest-ever research project which is currently under way with wholesalers, suppliers and more than 300 independent retailers.

“We are the UK’s largest buying group and we are performing better than the wholesale market,” said Cooke. “We have scale and reach, and critically, we have member engagement.

“Our agility, pace and collective strength are what sets us apart.”

Connect26 was Unitas’ biggest trade show to date, with 170 exhibitor stands and over 650 guests at the awards. CCM

Platform for collaboration

The Wholesale Group’s annual trade show and awards showcased quality and innovation in both retail and foodservice, and connected 130 wholesaler executives with suppliers.

The Wholesale Group brought together over 350 members and suppliers at Cheltenham Racecourse for its annual trade show and awards – its largest gathering to date.

There were 130 attendees from retail and foodservice wholesalers, and the event featured 99 exhibition stands, as well as cooking demonstrations, product tastings and giveaways.

The Wholesale Group also used the event to showcase its growing portfolio of own-brand ranges. CHEF Approved and CHEF Prestige are developed specifically for caterers and foodservice operators, covering everything from coffee to a broad range of food and catering essentials, including the CORE range of fruit juices.

CLEAN Solutions completes the portfolio with professional hygiene and cleaning products. Combined, the four ranges span more than 300 products across eight categories.

Jess Douglas, managing director at The Wholesale Group, said: “Very few events in the industry can showcase quality and innovation on this scale, across both retail and foodservice, but our trade show continues to evolve into a flagship event for the sector that really gets people talking.

“As a buying group, we bring together forward-thinking suppliers and connect them with businesses who can help get their products into the market. The trade show is a powerful platform for collaboration, and a key part of our overall strategy.

“It’s important to share learnings, connect like-minded businesses and recognise talent in this way, to enable collective growth.”

After the trade show was an awards evening, where suppliers and members were recognised in 17 categories for their efforts across engagement, social media, charity contributions and overall performance.

This year also saw the introduction of a new Outstanding Achievement award.

Wholesaler and supplier award winners

Outstanding Achievement: Waterside

Food Services

Social Media Member: Thomsons

Head Office Engagement: Dennis Edwards

Frozen Member: Holland Bazaar

Own Brand Member: Ewood Foods

Foodservice Member: Charles Saunders

Retail Member: Universal

New Member: AC Georgiades

Green Wholesaler: All Shires Foods

Charity & Community: Millennium

Service Supplier: Orderlion

Digital Supplier: CCEP

Chilled & Frozen Supplier: Lutosa

Non-Food Supplier: Wrapex

Own Brand Supplier: Lantmannen

Retail Supplier: AG Barr Group

Foodservice Supplier: Kerry Foods

WIIINGS FOR YOUR SPRING.

VITALIZES BODY AND MIND®.

New Red Bull Spring Edition now available in 250ml and 473ml.

Angus Patterson, corporate development director, Yules

‘I

focus on solutions’

What have been your biggest achievements in work and outside of work?

Professionally, I’m proud of being part of the growth of Yules over the past 12 years. During that time our turnover has doubled, which has been a real team effort. I’m lucky to work with a brilliant group of people who make the hard work enjoyable and keep things moving forward.

Outside of work, my biggest achievement is definitely my two kids (aged 8 and 15, pictured). Raising them while juggling work keeps life busy, but also keeps things in perspective.

Who has been the biggest inspiration to you?

I’d have to say my parents. They always encouraged hard work and staying grounded, which has stuck with me. In business and life I’ve always believed that consistency, integrity, and treating people well go a long way.

What were your ambitions when you were growing up?

Like most kids, I had a long list of career ideas – everything from professional athlete to something slightly more realistic! I always liked the idea of doing

something active and adventurous, which probably explains why I still spend a lot of time chasing wind and snow when I can.

What are your interests outside of work and how do you maintain a worklife balance?

Outside of work you’ll usually find me doing something active. I’m really into snowboarding, kitesurfing and getting to the gym. Those things are my way of switching off and recharging. I’m lucky enough to live at a kitesurfing beach so can walk from the house in a wetsuit to the beach.

With two kids life is rarely quiet, but getting outside, staying active and spending time with the family helps keep everything in balance.

How would you describe your personality and what approach do you take in business (and in life)?

I’d say I’m fairly positive, practical and team-focused. I like to keep things straightforward and focus on solutions rather than problems. I also believe that having a good team around you makes all the difference – success in business is never a solo effort.

What is your favourite film, book and song/piece of music?

Film: The Big Lebowski – it never gets old and the one-liners are hard to beat. Book: I tend to enjoy books around mindset, performance and personal development – the kind that give you a different perspective on things. That and anything by Hunter S Thompson. Music: It depends on the situation. In the gym or on the slopes it’s usually something upbeat that keeps the energy up, but my taste is fairly mixed. Hip hop, dance, rock all have their place.

If you won a holiday, where would you go and who would you take with you?

I would go somewhere with either wind or snow – ideally both. I’d take the family and try to squeeze in some kitesurfing or snowboarding while they relax. I was in Egypt kitesurfing earlier this year – it would be good to take the family there.

What would people be surprised to know about you?

I trained as joiner in South Africa but bar putting up shelves at home it’s not been too useful. Shelves are still standing though! CCM

Philosophy graduate

After studying Philosophy at the University of Sheffield, Angus Patterson began his career at Yules as a salesman, gaining valuable experience from a customer-facing perspective and developing a stronger understanding of the industry. He later took some time out to travel, working in ski resorts in Canada and France, as well as spending a period in Cape Town working as a joiner, together with a variety of other roles along the way. Around 12 years ago he returned to Yules and has since has taken on increasing responsibility. He now serves as a director.

CCM Chefs’ Own-Brand Awards 2026/7

Now in its ninth year, the prestigious CCM Chefs’ Own-Brand Awards is run by Cash & Carry Management magazine, in association with the Craft Guild of Chefs.

We know the care and passion that goes into creating a successful own-brand. It doesn’t just happen by magic: development chefs and supply partners work hard to bring exceptional products of excellent quality and great value to market – products that are driven by customer need and provide innovation in many categories.

These awards give cash & carries and delivered wholesalers whose own-brand products hit the mark the recognition they deserve, with endorsement from the Craft Guild of Chefs – the leading chefs’ association in the UK – who conduct the judging in blind tastings.

New for 2026/7 is an Own-Brand Innovator of the Year award, which will go to an individual who has created an ownbrand innovation over the past year that stands out in the wholesale market place. This person could be a development chef, a marketer, ownbrand category manager or indeed anyone else working on own brand. Entrants will discuss their initiative with the expert judging panel. Only one entry per wholesale business.

Entries are open for products in all categories at a cost of £150 plus VAT per product, with one free for every 10 products entered.

The closing date for entries is Friday 17 July 2026. The products must be delivered on the date and to the delivery address that will be confirmed on receipt of your entry. Judging will take place in August and the winners will be announced at a prestigious awards lunch on Thursday 7 January 2027.

For further information, contact Martin Lovell on 01342 712100.

Product Categories

Best Innovation of the Year – Savoury

Best Innovation of the Year – Sweet

Are your own-brand theproducts best in foodservice?

Afternoon Tea: scones, cakes, sweet bakery, muffins, doughnuts, cookies, traybakes

Antipasto

Bakery: baguettes, artisan, burger buns, hot dog rolls, dough balls, tortillas, bagels, pastries

Baking

Biscuits

Butchery: poultry, beef, pork, lamb, game

Butter, Fat, Spreads

Canned: vegetables, beans, tomatoes, fruit, fish, meat, lentils, pulses, noodles

Cereals

Cheese

Children’s Selection

Chocolates, Mints, Petits Fours

Cleaning Products

Cooking Sauces

Crisps & Popcorn

Delicatessen: sandwich fillings, salads, pesto, dips

Desserts: sponge puddings, crumbles, tortes, gateaux, trifles, pies, tarts, pancakes, crepes

Egg Products: omelettes, tortillas, souffles, quiches, Yorkshire pudding

Fish & Seafood: fishcakes, scampi, breaded fish, battered fish

Fork Buffet: canapes, Oriental, buffet bites, mini desserts

Frozen Vegetables & Fruit

Gluten-Free

Gravies, Stocks, Bouillons, Jus

Hot Beverages: tea, coffee, hot chocolate

Ice Cream, Sorbet, Gelato, Frozen Yogurt

Product Categories

Are your own-brand theproducts best in foodservice?

Packaging & Disposables: cups, cutlery, plates, napkins, take-away containers

Pizza & Pasta

Plant-Based Foods

Potato Products: baked, chips, fries, mash, hash browns, wedges, croquettes

Preserves

Processed Meats: bacon, cooked meats, sausages, stuffing

Ready Meals: British, Indian, Mexican, Americas, Middle East, Oriental, Italian, pies

Rice

Sauces & Condiments: portion packs, bulk

Seasonal Products (Christmas, Easter, etc)

Soft Drinks: carbonates, still, juices

Soup

Spices & Seasonings

Street Food

Vegan

Vegetarian

Wines, Beers, Spirits

Yogurts

Own-Brand Innovator of the Year: open to an individual who has created an own-brand innovation over the past year that stands out in the wholesale market place.

To enter, complete the online form at www.cashandcarrymanagement.co.uk or send a list of the products you wish to enter and the category for each product to martin.lovell@cashandcarryman.co.uk

Wholesalers will be contacted separately about the Own-Brand Innovator of the Year award

Closing date for entries: 17 July 2026

Satisfying at-home appetites

The big night in continues to offer wholesalers and their retail customers a valuable opportunity to capitalise on consumer demand for quality products at an affordable price.

With many households still focused on managing spending, big nights in and at-home entertaining remain popular, driving demand for sharing formats and affordable treats.

Sharing price-marked packs (£1+) are worth over half of all snack sales, with Golden Wonder £1 sharing PMPs growing at 24.2% versus market growth at 0.4% (Circana).

Phil Holford, senior brand manager Golden Wonder at Tayto Group, says: “We know that many shoppers are still struggling financially, so we’re sticking with the all-important £1 price-point, making sure that we continue to deliver great tasting, great value snacks.”

He adds that while spicy, global and premium launches can add excitement to the fixture, it’s the trusted core range that delivers the majority of volume, drives repeat purchase and provides category stability for retailers.

Golden Wonder is responding to this demand for familiar favourites with a range of NPD. Oinks, the company’s baconflavoured best-selling impulse product (Circana), is now available in a £1 PMP, which Saucers Sour Cream & Onion £1 PMP is back by popular demand. In addition, Bikers Cheese & Onion 35p PMP is a new non-HFSS addition to the range.

Tayto urges wholesalers and retailers not to forget pork snacks as these are growing 10 times faster than savoury snacks. “Stocking different types of pork snacks will attract more shoppers,” says Holford.

“Mr Porky Crispy Strips – with its crispier bite making for an easier eat whilst still delivering all the salty porky flavour of a pork scratching – is growing at 38% in value (Circana). Its lower fat content (versus traditional pork scratchings) and its high protein content also attract younger shoppers into the category.”

When it comes to a big night in, consumers are looking for great-tasting food that can be prepared with the least amount of effort, says Kepak.

“That’s where products such as Rustlers come into their own,” says Ross Davison, head of convenience. “Rustlers can be prepared in less time than it takes to watch a commercial break. As Rustlers products are more likely to be eaten during relaxing moments in front of a TV (Worldpanel), and with

73% of Rustlers shoppers agreeing that eating and drinking out is prohibitively more expensive (Savvy Shopper Panel), Rustlers is made for the big night in occasion.”

Rustlers has recently benefited from a brand refresh that has improved the clarity of messaging on pack, driving clearer differentiation between burgers, sandwiches and subs.

Premiumisation remains the most significant trend influencing the big night in, maintains Louise Reynard, customer development director, UK, at St Pierre Groupe. “Shoppers are increasingly willing to pay a little more for products that deliver on taste, quality and indulgence, particularly when the alternative is a more expensive night out,” she says.

St Pierre has launched Caramelised Onion Brioche Buns, available until September, to generate excitement during the key barbecue period.

Meanwhile, ongoing pressure on household incomes is driving further growth in the RTD category – 57% of category drinkers bought vodka or gin RTDs for an at-home gathering in the second half of 2025, reports Global Brands.

A recent addition to the VK range is VK Squashka, a ready-to-drink vodka and fruit juice range aimed at young adult drinkers.

The company’s first non-carbonated product, VK Squashka has a 7% abv and comes in a 500ml pack. There are three flavours: Apple & Blackcurrant, Cherries & Berries, and Orange & Pineapple.

Financial pressures to keep socialising costs down make staying in an attractive alternative to going out. “The sofa and dining table are now as appealing as the bar or dancefloor,” says Chris Jones, managing director of Paragon Brands.

When it comes to drinks for big nights in, consumers demand engaging brands, sharable experiences, and great flavours from their alcohol and non-alcohol purchases.

Paragon Brands’ range includes Caleno tropical non-alcoholic spirits, Zubrowka Polish vodka, and Licor 43, which is often used to create ‘baby beer’ – a fun shot drink.

Bag-in-box wine is a great format to have in the house for party evenings and summer gathering, maintains Kingsland Drinks, which recently expanded its Andrew Peace range with 1.5-litre and 2.25-litre bag-in-box formats.

At the other end of the format scale, shoppers appreciate the convenience that smaller sized bottles offer. To meet this demand, the company has introduced Masterpeace Shiraz in a 187ml bottle to join its established 187ml Andrew Peace Chardonnay and Shiraz.

Sunny forecast for cider sales

Cider over-trades during the summer and bank holidays, offering an opportunity for the trade to tap into consumer spending with a well-chosen range of trusted brands.

As we head into spring and summer, cider is a choice for many consumers for outdoor social occasions, and wholesalers and retailers that offer a carefully selected range can reap the rewards.

“With shoppers still feeling the pressure on household budgets, and 69% of occasions now taking place in the home (Nielsen), the warmer months offer retailers a strong opportunity to drive sales through trusted value brands that shoppers already know and love,” says Natalie Marshall, trade marketing manager at Aston Manor Cider.

In a market under pressure, brands that consistently deliver quality, value and strong rates of sale are what shoppers are actively seeking, she maintains. “That’s why valueled cider continues to outperform, particularly during the warmer months when demand peaks.”

Crumpton Oaks is the No.1 value cider brand in the impulse channel and sells twice as much as its nearest competitor in convenience (TWC). The brand’s 2.5litre PET is the No.1 cider PET in the UK convenience channel and the 4 x 568ml pack is up 38% year on year (TWC), with volume sales of 4 x 568ml growing by 11% during summer months.

Marshall comments:

“These formats are perfectly suited to shared summer occasions and are performing strongly because they offer clear, tangible value.”

A total of 75% of retailers agree that price-marked packs give shoppers confidence in price (Lumina) and the Crumpton Oaks Apple four-pack PMP at £5.19 is ideally positioned for the cider season.

While value remains essential, shoppers aren’t willing to compromise on taste or experience. “That’s why premiumvalue cider is becoming increasingly important, offering a sense of quality and treat at an accessible price point,” she says.

According to Aston Manor, Knights Cider is leading this premium-value space as the No.1 strong cider brand in the UK (Nielsen) and the No.2 cider brand in the convenience channel (TWC). The brand has achieved 67% volume growth in convenience and +10% during summer months (TWC).

Knight’s Vintage is one to watch, says Marshall, as it offers strong margins for retailers while appealing to higheraffluence shoppers seeking quality at a realistic price.

“Ultimately, the summer season isn’t about spending more – it’s about spending smarter,” she concludes. “Wholesalers and retailers who focus on trusted brands, strong value formats and seasonal execution can turn BBQs and outdoor socialising into a major sales driver throughout the peak cider season.”

Molson Coors has expanded its Rekorderlig range with a new flavour, Pineapple-Kiwi, and a new single can format for its top-selling variant, Strawberry-Lime.

Available at 3.4% abv, Rekorderlig PineappleKiwi comes in 500ml bottles and 500ml cans. The launch aims to tap into the growing demand for tropical flavours, as tropical is the fastest-growing flavour in premium fruit cider, having become the secondbiggest flavour across the segment in the offtrade (Circana).

Sophie Mitchell, marketing controller, says: “Pineapple-Kiwi addresses a clear gap in the market – consumers want tropical flavours but can’t find them on shelf. At the same time, we’re seeing a real shift in how people shop for premium fruit cider, with single cans bringing new shoppers into the category.

“By launching Pineapple-Kiwi and expanding StrawberryLime into this high-growth format, we’re giving retailers the tools to drive sales across the summer months and beyond.”

Rekorderlig is being backed with marketing activity this summer, including out-of-home advertising, sampling, social activity and in-store media as part of its ‘Find Your Fruktig’ campaign.

Heineken UK has introduced Inch’s Reserve, a 7.4% abv premium apple cider with the recognisable taste of Inch’s Medium, but elevated for sipping and savouring.

Available in 500ml bottles (rsp £2.80), the new product is aiming to recruit younger shoppers into the premium apple

cider category, which is the second largest segment in total cider and currently the fastest growing (Nielsen). The launch is being supported by sampling, in-store activation and a social media campaign.

Heineken points out that cider over-trades during three main occasions – Easter, the summer and bank holidays – so wholesalers and retailers should bear this in mind when stocking up.

“Our best advice would be for retailers to focus on a range of apple and flavoured ciders (such as berry and citrus options) to meet a wide range of consumer needs,” says Alexander Wilson, category & commercial strategy director

“When it comes to strengths, ciders with an abv of 4-5% have the widest appeal and demand, and so we suggest stores focus on ciders within this bracket to meet the price points and liquid types that are in demand.”

At the same time, by stocking more premium options and sharing formats, retailers can make their cider range an instore destination for shoppers who are looking to celebrate in 2025, whether that’s personal moments or national events such as sporting occasions.

In addition, consumers are reassessing their alcohol consumption as they look to live healthier and more sustainable lifestyles. “Retailers can create excitement around moderation,

wellness, and low-abv and 0.0% options by stocking new, lower-abv alternatives to premium favourites such as Old Mout Alcohol Free,” says Wilson.

Purbeck Cider was ‘born and raised’ on the Isle of Purbeck, Dorset. “The apples are grown in Dorset with patience, picked at just the right moment, and allowed to ferment slowly so their natural character can shine,” says a company spokesperson.

“It’s a process that takes time, care and a love of tradition. From hand-tending in winter to watching the trees change with the seasons, each step is part of a story that begins long before the cider reaches the glass. There are no shortcuts here – no artificial flavours, no additives, just 100% singlepressed fruit.” CCM

Milk the opportunity

In the convenience channel, sales of flavoured milk are up 14.7% (Circana). Suppliers are driving sales by refreshing established brands and investing in PMPs and NPD.

The dairy drinks category is now worth £1,014.8 million and growing by 14.6% year on year, and premium milk drinks are growing faster than the market rate at 29.1% year on year (Nielsen).

“This strong performance aligns with our projected £136 million growth potential over the next five years, particularly within the ‘indulge me moments’ category, encompassing popular choices like iced coffees and other indulgent milkbased beverages,” says Karen Lewis, marketing director at FrieslandCampina.

“This presents a significant opportunity for retailers, particularly in the independent convenience sector, to cater to this demand by offering a range of high-quality, indulgent products that satisfy the desire for great taste and value in those impulsive moments.”

Yazoo is the UK’s No.1 flavoured milk brand, with two bottles sold every second (Nielsen) and 13% of UK households purchasing a bottle. There are four core flavours –Strawberry, Chocolate, Banana, and Vanilla – available in 400ml bottles.

Price-marked packs drive sales

A recent trial led by FrieslandCampina’s Yazoo showed that the strategic use of price-marked packs combined with effective in-store merchandising can drive sales growth in the impulse-driven chilled milk drinks category.

The trial, conducted with Broadway Convenience Store in Edinburgh, St John’s Budgens in Kenilworth, and Tenby Stores & Post Office in Tenby, focused on optimising displays, clear pricing, and increasing the availability of Yazoo PMP milk drinks in each store.

The retailers involved already stocked Yazoo products, and as part of the trial received point-of-sale materials and merchandising advice from FrieslandCampina.

The trial resulted in an 89% average sales uplift in overall Yazoo PMP sales across all three stores. All of the retailers found Yazoo Strawberry to be the best-selling flavour during the trial period.

Yoplait has unveiled a new look for its YOP drinking yogurt range for the first time in over 20 years. The revamp is being supported by a marketing and sampling campaign in a bid to gain on-shelf stand-out, drive appeal with its teenage and young adult core consumers, and accelerate brand growth.

YOP is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category. It is currently worth £10.3 million and growing in value at 12% and in volume at 16% year on year (Nielsen).

“Almost seven million bottles of YOP were sold in 2025, and the brand is on the cusp of returning to its immense popularity seen in the early 2000s,” explains Ewa Moxham, UK head of marketing for Yoplait.

With a £600,000 investment, the new ‘Put a Yop to It’ campaign has been designed to tap into the stressful, noisy and often pressurised lives that teenagers and young adults now experience, encouraging them to take a moment for themselves.

The campaign is running across social, digital, out-ofhome, and in-store. In addition, 60,000 samples will be handed out at colleges, workplaces, retailer head offices and key trade events over a two-week period in May.

YOP is available in Strawberry, Raspberry, and Mango & Pineapple flavours in 825g and 500g bottles.

In the convenience channel, flavoured milk sales are up 14.7% to £376.8 million and now account for 44% of the total £850.6 million category (Circana). One of the fastest-growing segments is protein milk drinks, which make up one in every 10 flavoured milk drinks sold, with annual sales reaching 48.7 million units, reports Mars Drinks & Treats.

The company has responded to this demand with the recent launch of Mars and Snickers Hi Protein milk drinks. Each 250ml bottle contains 20g of protein and 158 calories per serving.

Kerry Cavanaugh, general manager, says: “We’re seeing convenience shoppers increasingly choose flavoured milk drinks that balance great taste with functional benefits such as protein, a trend that continues to grow in popularity across all demographics.

“Our Hi Protein milk drinks combine the on-shelf standout and taste of trusted brands with the nutritional advantage of protein. Being HFSS-compliant, they support retailers in offering great-tasting soft drinks that meet government guidelines on healthier food and drink choices.”

While many flavoured milk drinks are ambient to support stock management, merchandising them in the chiller is key to driving impulse purchases, Cavanaugh points out. CCM

Sweet sales for confectionery

Wholesalers and retailers alike can reap the rewards of a reliable category that continues to show growth and showcase supplier innovation. Siobhan Kielty reports.

The UK confectionery market remains resilient as consumers continue to watch their spending. The overall category has seen growth and is now worth £9.9 billion in retail, with sugar confectionery worth more than £2.2 billion (Circana).

In the sugar confectionery category, Swizzels has added to its already extensive price-marked range. The 120g Squashies Cherry Cola hanging bags are available from this month to help drive spring and summer sales.

“Squashies Cherry Cola has received extremely positive feedback from consumers and is set to become one of our best-selling flavours, so we’re excited to bring it to the convenience market in a PMP format in one of our biggest launches of the year,” says Clare Newton, trade & shopper marketing manager.

“Swizzels’ PMP portfolio continues to perform strongly at a time when people are looking for affordable treats. Confectionery in this format reassures shoppers that they’re getting value for money and provides consistent pricing, whilst driving impulse purchases and retaining margins for retailers.”

Since its introduction nearly 15 years ago, Squashies has become the No.1 sugar confectionery brand in the market (Circana) and includes

PMP formats for Squashies Original, Sour Cherry & Apple, Bubblegum, Strawberry & Cream and Rhubarb & Custard variants.

The launch is supported by a variety of PoS materials, including pallet wraps and bollard covers, along with a focused digital activation to drive on-shelf impact.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK.

Also introducing a PMP format to the wholesale channel is Vidal Candies UK. The four-strong range of Halal products utilises the strength of the price-marked strategy in convenience while also catering to a specific dietary need. The jelly candy range is comprised of Jolly Slices, Sour Medley, Teeth & Lips and Turtalicious hanging bags.

“Vidal Candies UK recognises the essential role that PMPs play in the convenience channel, where clear pricing and strong value perception directly influence shopper confidence and rate of sale,” says Joe Major, commercial marketing lead.

“The new collection features four Halal products, each created to deliver dependable value while maintaining the creativity and quality that define the Vidal brand.

“This gives wholesalers a timely opportunity to strengthen their value offering with a trusted name that already performs strongly across multiple formats.”

The supplier is also expanding its presence in the novelty segment of the confectionery category. The launch of Jungle Jellies is set to respond for the demand for bold flavours with playful shapes and textures.

“Jungle Jellies is designed to attract both new shoppers and loyal fans seeking fresh and exciting formats,” says Major. “The format is crafted to encourage discovery and drive basket spend, offering shoppers something genuinely new while giving wholesalers a standout product that lifts the overall novelty section.”

Perfetti van Melle is tapping into the current demand for sour flavours in the sugar confectionery category. Its Mentos brand is expanding to include Mentos Sour Tones.

“Sour continues to be one of the fastest-growing flavour trends, making up 12% of the market and worth £171 million in sales. Sour-flavoured products are growing 4.5 times faster than the total market (Circana),” says Victoria Gibson, Mentos junior brand manager.

The NPD consists of Strawberry, Orange and Apple flavours in both roll and price-marked bag formats. This on-trend vegan confectionery has been developed to help retailers drive sales from Gen Z shoppers and is supported at launch with a tease-and-reveal social campaign and digital in-store support.

Further Mentos brand activity in the convenience channel comes from the introduction of the Feeling Berry Good roll. Following the success of the sharing bag, which was launched in March last year, the brand looks to convert this momentum into an on-the-go format, bringing the same trio of Cherry, Blueberry and Raspberry flavours into the fixture as a single offering.

Heritage confectionery company Walker’s Nonsuch, which has been making traditional English toffee since 1894, retains its nostalgic appeal while innovating to appeal to modern consumers as well.

“Our wide variety of flavours ensures there’s genuinely something for everyone. We are currently trialling a number of new flavours and combinations for 2026, ensuring our offering continues to meet shopper expectations while remaining true to the quality and consistency our partners trust,” says Alan Staniford, UK sales director. “We’re also mindful of evolving tastes among younger shoppers, making sure our range appeals across generations.”

Demand for Halal and vegan

The UK Halal food market is estimated to be worth over £5 billion, with confectionery representing one of the fastest-growing segments as younger consumers seek permissible treats that don’t compromise on taste or excitement.

At the same time, vegan confectionery sales continue to rise year on year, fuelled by flexitarian lifestyles and growing awareness around plantbased diets.

Hancocks is a specialist destination for Halal and vegan sweets. Across its total range of more than 3,500 products, it offers a constantly evolving selection of clearly labelled Halal and vegan lines.

A highlight is the Kingsway pick & mix range, which includes over 60 Halal and vegan lines alone. Recent launches include vegan Bunny Heads, gluten-free, dairy-free and Halal-friendly 3D Sugared Hearts 3kg bag and Fizzy Rings 2.5kg bag.

The Traitors

confectionery

World of Sweets is launching The Traitors confectionery range in September, giving customer a standout licensed opportunity.

The range has been developed to bring a stronger play element into confectionery – combining sweets with challengebased formats, surprise flavour moments and group interaction.

There are four products: The Traitors Chews, Jellybean Spinner Game, Chocolate Coins, and Chocolate Shield Medallion.

The marketing tagline for this year reflects this approach. ‘A Favourite for Everyone’ campaign aims to raise brand awareness and widen the customer base.

“It reflects the inclusivity of the range,” says Staniford. “With so many flavours and formats, our aim is simple – to ensure there’s a Walker’s toffee that everyone can enjoy.”

He adds: “Bagged sugar confectionery continues to perform well because it offers strong value compared with chocolate, while still delivering a satisfying treat. For Walker’s, growing brand

The confectionery category is being buoyed by the desire for affordable treating as consumers watch their spending.

awareness and repeat purchasing have supported consistent demand through our wholesale cash & carry partners.”

The attention to detail isn’t just confined to the products themselves; Walker’s is also continuously reviewing packaging developments. “We are exploring ways to combine clear windows, colour-coded flavour differentiation and sustainable design to create displays that are both attractive and responsible, while maximising visibility and sales for our partners,” Staniford explains.

‘Bagged sugar confectionery continues to perform well because it offers strong value compared with chocolate, while still delivering a satisfying treat’

Alan Staniford, UK sales director, Walker’s Nonsuch

“Over the past year we’ve seen strong performance through wholesale channels as our partners increasingly look for brands that deliver authenticity, reliable quality and a wide choice of flavours.”

Nostalgia is a driver behind the popularity of the Werther’s Original brand from Storck UK, now worth £35.7 million (IRI). The range encompasses candies, soft caramels, toffees and popcorn. For shoppers looking for lower-sugar alternatives, Werther’s Original Sugar Free has fewer than 20 calories per piece and the sugar-free range is valued at £5.7 million (Circana).

“Werther’s Original Sugar Free is classified as non-HFSS, giving it full flexibility to be merchandised anywhere in store, perfect for helping cash

& carries drive impulse sales,” says Rebecca Robert, marketing director.

Available in classic bags and flip-top boxes, the range supports both everyday treat missions and seasonal sharing occasions. It is available in three varieties: Butter Candies, Chocolate Flavour Butter Candies, and Creamy Toffee.

Sugar-free is also a priority for Jakemans, which offers a wide range of lozenges for all seasons. A recent addition to the extensive line-up is Sugar Free Summer Berries.

“This was in response to the rise of health-conscious shopping, as almost half of UK consumers actively seek sugar-free or reduced-sugar products (Meticulous Research). This marks the second permanent sugar-free variant in the range, following Throat & Chest, and caters to consumers seeking lighter, refreshing options all year round,” explains Elizabeth Hughes-Gapper, Jakemans senior brand manager.

The range provides not only for health needs for all seasons, but also for the growing consumer desire for a wide range of variants.

“Flavour is the leading driver when choosing cough and throat lozenges. In fact, 62% of UK lozenge buyers say flavour matters more than format,” says Hughes-Gapper.

Jakemans – the No.1 cough/throat lozenge brand (Kantar) – offers a range of menthol soothing flavours including Throat & Chest, Throat & Chest Sugar Free, Honey & Lemon, Cherry, Peppermint, Blackcurrant, Menthol & Eucalyptus, and Blueberry. “These unique flavours mean there is a flavour to suit all consumer preferences and needs,” she adds.

Jakemans recommends that wholesalers and retailers keep a relevant range of seasonal medicated confectionery to cater to shopper needs. “To maximise sales and profits, wholesalers should stock a wide selection of spring and summer remedies – especially those that tackle the most common complaints from summer get-togethers or seasonal allergies, like sore throats and coughs,” she says.

“Shoppers also value convenience, so merchandising plays a key role in sales. Using shelf-ready packaging and dual siting where possible at till and on fixture can drive visibility and make it easier for customers to purchase.”

Chocolate confectionery

The performance of the chocolate category continues to be encouraging in the convenience channel, with value growth of 7.9% (Circana). A strong core range can be enhanced with some big brand NPD as shoppers look for excitement and cost-effective treats.

Ferrero UK has added to its Kinder Bueno line-up with Kinder Bueno Dark. The new product was launched in February and has been developed to attract shoppers desiring a

more intense chocolate taste while retaining the familiarity of the £89 million brand.

“Dark chocolate continues to resonate with young adult shoppers, particularly those seeking a more premium taste within confectionery,” says Andrea Longobardi, marketing director. “Kinder Bueno Dark expands and strengthens the existing range, giving retailers a genuine opportunity to boost sales and increase basket spend by introducing something new from a well-loved and trusted brand.”

Mars Wrigley has also brought NPD to the shelves with its M&M’s Cookie Dough share bag (rsp £1.85).

“Cookie dough is a classic flavour and pairing it with our chocolate and crisp shell makes for a shareable treat with strong recruitment potential among Gen Z, younger millennials and young families. It’s ideal for those moments of shared fun and perfectly aligned with our strategy to transform more social snacking occasions with M&M’s,” says Georgia Woodward, M&M’s senior brand manager.

“We’re confident this innovation will excite UK retailers and shoppers alike, driving incremental growth in bitesize through new occasions and new buyers.”

The launch is being supported by an integrated marketing campaign featuring the brand’s familiar ‘spokescandies’.

M&M’s Cookie Dough is a permanent addition to the core M&M’s range, joining the established Peanut, Chocolate, Crispy and Minis variants.

’We’re confident this innovation will excite UK retailers and shoppers alike, driving incremental growth in bitesize through new occasions and new buyers’ Georgia Woodward, Mars Wrigley’s M&M’s senior brand manager

Meanwhile, Mondelez International’s activity in the chocolate segment includes the return of the Cadbury ‘Big Win-Win’ promotion. This offers shoppers and retailers the chance to win up to £1,000 in a giveaway worth £100,000. The promotion runs until August and is featured across the full Cadbury singles and duos range, in both PMP and nonPMP formats. To enter, shoppers enter the bar code and batch code of their participating product. If they are a winner, they will be asked to nominate their favourite local store to win a cash prize too.

“Cadbury’s Big Win-Win campaign is an engaging way for us to give back to the people who continue to make the brand what it is today,” says Clotilde Darie Lheureux, Cadbury pick me up brand manager. “From our retail partners to our loyal shoppers, Big Win-Win is our way of saying thank you for the role they play in Cadbury’s story, while

Parfetts partners with Fini

Fini claims to offer something different in the confectionery category with its Mini Mochis range. Its partnership with Parfetts has resulted in Fini becoming the fastest-growing brand in total confectionery for the wholesaler and one of its top 10 confectionery suppliers.

“Fini has seen rapid growth driven by a focus on innovation and in-depot activation,” says Steven Greaves, Fini’s managing director UK&I.

“This strong wholesale performance highlights the role that well-executed NPD plays in driving incremental value for wholesalers and, in turn, their retail customers – offering a proven blueprint for wider UK roll-out.”

The supplier has expanded its UK range with the launch of Fini Mini Mochis Fruits and Fini Mini Mochis Berries. Global formats, innovative textures and striking packaging are adding excitement to the confectionery fixtures, notes the company.

“For wholesalers, the key to keeping up with these trends is working closely with brands that are actively investing in innovation and proven NPD, like Fini and its Mini Mochis range,” Greaves continues.

“In terms of depot layout, confectionery performs best when it’s simple to shop, clearly segmented and easy for retailers. A well-balanced range that differentiates between core bestsellers, high-impulse lines and more distinctive, treat-led products makes it easier for retail customers to navigate with confidence and trade up while maintaining familiarity.”

Fini’s activity with Parfetts included front-of-depot displays, in-depot sampling and a full digital takeover. This was combined with a range selection that best serves the channel, such as the Fini Tubes range in price-marked packs and bagged sweets like Wonder Mix, Cinema Mix, Watermelon Slices, Little Mix and Mini Mochis.

“Confectionery is increasingly being driven by experience-led trends, with shoppers actively seeking products that feel different, exciting and shareable. Global flavours and formats continue to gain traction, alongside the ongoing popularity of sour profiles, nostalgic favourites and texture-led products that deliver a more playful, multi-sensory experience,” reports Greaves.

“Many global trends in confectionery, particularly Asian-inspired sweets, are no longer niche. Research shows that 78% of UK shoppers now purchase Asianinspired bagged snacks, while online discussion around Asian sweet and savoury snacks continues to grow year on year.”

creating moments of shared joy and success where it matters most.”

Another Cadbury promotion that can boost retailer sales is the ‘Made To Share’ campaign, featured on the Made To Share limited-edition range.

Prizes include cinema tickets, days out, football tickets, shopping experiences, holidays and subscriptions – all connected to the theme of the bar that consumers pick up. To enter, shoppers purchase a Cadbury Dairy Milk Made to Share bar, scan a QR code on in-store PoS and enter through the Made to Share website.

“Tapping into Cadbury’s core value of generosity, this year’s edition of Made to Share is building on the success of

the 2025 campaign, with 12 new on-pack messages and a new consumer campaign that encourages sharing,” says Susan Nash, trade communications manager.

The versatility of the chocolate category is one of its major strengths. As well as the obvious seasonal opportunities, there are a variety of shopper missions that retailers can utilise to maximise sales and profits in the category.

“Taste is a crucial deciding factor for consumers when choosing what to purchase,” says Nash. “We pride ourselves on delivering great-tasting products across our portfolio, whether that is with innovative flavours and new textures, limited-edition extensions to our core range or with promotions built on our brand essence to excite consumers and shoppers.”

Storck UK brands Toffifee, Riesen and merci also cover multiple retail opportunities through a variety of price points.

“Much of chocolate’s growth is being fuelled at both ends of the price spectrum, with premium products that justify their price through superior quality, taste and gifting credentials, and more accessible options that deliver reassurance and perceived value in uncertain times,” reports marketing director Rebecca Robert.

“Storck UK’s chocolate portfolio is well positioned to cater to this dynamic.”