InternationalRealtyBrand
Photography& Video
Standardsof theSotheby's
Sotheby's International Realty sets the standard for real estate marketing.
Listings displayed on SothebysRealty.com and our syndication partner sites (i.e.Wall Street Journal,Mansion Global,etc.) must first be approved by quality control at a brand level.
The following pages walk through best practices to ensure your listing is approved for online exposure.
Questionsabout SIRQualityControl?
Contact:CHSIRMarketingTeam
marketing@cascadehassonsir.com
SubmittingYour Photos& Videos for SothebysRealty.com
When preparing for a new listing,visit CHSIRform com and check off the option to have your listing appear on sothebysrealty.com (see example)
If you need to submit photos at a later date,please reach out to the following based on your region: list ings@cascadesir com (East of the Cascades Regions) woc.list ings@cascadesir.com (West of the Cascades Regions)
Below is what the listings team will need from you:
- Photos submitted for sothebysrealty com must be arranged in theway you wish them to appear on thesite,and they must beorganized in either a dropbox link or a google drive link.If a shared link is not provided,thelistings team will not beableto access your photos.All images must be horizontal/ landscape. Vertical/portrait images will not be accepted for sothebysrealty com
NOTE that thelistings team will not download your listing photos from theMLS.When photos areuploaded to theMLStheresolution is automatically lowered. High resolut ion phot os are required for Sot hebysRealt y com
- SothebysRealty.com allows up to 50 phot os per list ing.When you are arranging your photos pleaseensure that you submit a maximum of 50 photos.
SIRPhotographyGuidelines
SIRrequires clear and crisp images.All images must be easily identifiable and not distorted,stretched,blurry,grainy or pixelated.
The photos below would be approved by SIR.The photos are clear,crisp,and display vivid details of the inside and outside of the property
The below photos would be reject ed by SIR.The photos are blurry,pixelated, distorted and over stretched.
PrimaryPhotosDisplayedon SothebysRealty.com
The primary photo is the first image shown in search results and on each listing's details page.
Primary photos should NOT include the following:
- Garbagecans,recycling bins,dumpsters or construction debris.
- Vehicles.NOTEthat vehiclescanbedisplayedinthelistingphotos,but cannot beshownintheprimaryphoto.
- Any signage other than a compliant Sotheby's Realty sign.NOTEthat communitysignscanbedisplayedinthelistingphotos,but not inthe primaryphoto.
- Imagewith property outlines cannot bethe primary photo.
The image to the left is an example of an approved primary phot o. This primary photo has no vehicles in the driveway, no visible trashcans or recycling bins,and looks very clean,clear and crisp.
StagingYour Photosfor SothebysRealty.com
Removing clutter and disorganization can enhance your listing's appearance.The property should feel inhabited,but not overly personal.
SIRwill reject photos that include the items below.Do NOT include:
- Peopleor Pets
- Personal items including toiletries and careitems
- Toilets (this is an extremely common quality control violation)
- MobileHomes.NOTEthat mobile/manufacturedhomesarenot acceptedbySIR.COM
Both photos below are examples of images that would be reject ed by SIR.
Logos,GraphicsandText
Photos should be free of any overlaid logos,graphics,text and illustrations.
Photos should NOT include the following:
- Arrows
- Red dots or pins displaying a location
- Red,yellow,or black property outlines.NOTEthat whiteproperty outlinesareacceptedbysothebysrealty.com.
-
Watermarks
The photos below are examples of images that would be reject ed by SIR.
The photos below are examples of images that would be approved by SIR.White property outlines are accepted.
Video& MediaLinksfor SothebysRealty.com
- SIRaccepts Matterport links
- SIRaccepts Vimeo links as long as they are unbranded (no text,watermarks,or logos over videos)
- SIRaccepts youtubelinks as long as they are unbranded (no text,watermarks,or logos over videos)
- SIRdoes NOTaccept still photos and/or slideshows.
Below is an example of a branded video that would be reject ed by SIR
