SELLER’S GUIDE
Zohreh Tamjidi has lived and worked in Beverly Hills & Brentwood for the past 40 years and established herself as an expert in the high end Westside Real Estate market with a specialization in Distressed Properties. In 2013, she was the #11 topselling agent nationwide in a field of over 135,000 agents. In addition to an MBA and a B.S. in Civil Engineering from T.S.U, Zohreh has over 43 years of experience in Management and Sales that gives her partners and clients a decisive advantage in the purchase and sale of properties.
The success in her Real Estate ventures comes after developing an abundance of marketing, public relations and consumer sales experience in the luxury jewelry industry. While managing Fred Joaillier’s Rodeo Drive Salon as well as a group of other well recognized jewelry firms, she received numerous notable management and sales awards, including the prestigious ‘Diamond Award’.
Her impressive ability to satisfy a client’s needs has led her to work with global celebrities, power-client, and politicians for over 40 years and continues to fuel a successful enterprise in the Real Estate industry. Zohreh’s approach to Real Estate accentuates COMMITMENT, STRONG NEGOTIATION SKILLS, PROFESSIONALISM and SERVICE. She has been active in the Rotary Club and is a member of the Beverly Hills Chamber of Commerce, and both the KW Commercial and Luxury Divisions. Zohreh is a native of Iran and speaks 2 languages fluently.
HOME SELLING PROCESS
1 FIND A REAL ESTATE AGENT
Look for a professional agent who knows your area well and has experience selling homes similar to yours.
2
SET A PRICE
Work with your agent to set determine a price that's in line with the market value of your home.
3
STAGE YOUR HOME
Clean and declutter your home to make it more appealing to potential buyers. You may also want to make minor repairs and consider hiring a professional stager to help you optimize your space.
4
MARKET YOUR HOME
Your agent will also promote your home through advertising and networking.
5
LIST YOUR HOME
Once your home is ready to go, your real estate agent will list it on multiple websites and market it to potential buyers in your area
SCHEDULE SHOWINGS
Keep your calendar open to accommodate potential buyers and make your home available for viewings. Be sure to keep it clean and presentable for each showing.
7
REVIEW OFFERS
As offers come in, work with your agent to review them and negotiate terms that are favorable to you.
8
SIGN A CONTRACT
Once you've accepted an offer, a legal contract is created between you and the buyer. At this point, the buyer will have a certain period of time to complete inspections and secure financing.
9
FINALIZE DETAILS
As the closing date approaches, you'll need to prepare to move out and finalize any remaining paperwork. Your agent can guide you through this process and answer any questions you may have.
10 CLOSE THE SALE
Congratulations! You've sold your home. On the closing date, the buyer will provide payment, and you'll transfer ownership of the property to them.
DID YOU KNOW?
Well-maintained and thoughtfully staged homes often sell faster and for a higher price than properties that appear cluttered or in need of repairs. First impressions matter, and showcasing your home in its best light can make a big difference in attracting buyers.
TERMS TO KNOW
LISTING AGREEMENT
A contract between the seller and the real estate agent, which outlines the terms and conditions of the agent's services to sell the property.
EQUITY
The difference between the current market value of the property and the outstanding mortgage balance.
APPRAISAL
An estimate of the value of the property performed by a licensed appraiser to determine its fair market value.
HOME INSPECTION
A detailed examination of the property by a licensed home inspector to identify any potential issues that could affect the sale or value of the property.
CONTINGENCY
A condition that must be met in order for the sale to proceed, such as the buyer obtaining financing or the completion of a satisfactory home inspection
OFFER
A proposal to buy a property, including the price and terms of the sale.
CLOSING COSTS
Fees associated with the sale of the property, including title search, transfer taxes, attorney fees, and other expenses.
DISCLOSURE
The seller's obligation to disclose any known defects or issues with the property that could affect its value or safety.
TITLE
The legal right to own and sell the property, which is conveyed to the buyer at closing.
DEED
The legal document that transfers ownership of the property from the seller to the buyer.
UNDER CONTRACT
A stage in the sale process where the seller has accepted an offer, but the sale has not yet been finalized.
CLOSING
The final step in a real estate transaction where the buyer pays for the property and the seller transfers ownership.
FIND A REAL ESTATE AGENT
Choosing a real estate agent whom you trust and feel comfortable with can be as challenging as deciding to sell your home. Given the significant investment involved, it’s crucial to work with an agent who is as committed to the sale as you are.
With my experience and dedication, you can feel confident that I’ll guide you through the entire selling process and work to achieve the best possible outcome for your home.
MY EXPERTISE
I possess industry knowledge that goes beyond what’s available to the general public. This specialized knowledge can help you determine the ideal listing price and timing for your property, based on market trends and other factors.
NEGOTIATING SKILLS
With my experience and expertise, I can help you negotiate the best possible price for your home. I know how to navigate complex negotiations to ensure that you get the best value for your investment.
PROFESSIONAL STANDARDS
I hold myself to the highest standards of professionalism. I stay current with changes in legal and administrative procedures, ensuring that you receive reliable and accurate guidance throughout the sales process.
CUSTOMER SERVICE
I believe that customer service is key. I am committed to providing exceptional service and answering any questions or concerns you may have. I treat my clients with the same level of respect and care that I would want for myself.
SET A PRICE 02
PRICING
Pricing your home correctly is one of the most critical steps in the selling process. If you list too high, you risk deterring potential buyers and prolonging the sale. If you list too low, you could leave money on the table. The right pricing strategy helps maximize your return and attract serious buyers.
HOW I HELP YOU SET THE RIGHT LISTING PRICE
I use my expertise in the local real estate market to help you set a fair and competitive price. I’ll conduct a comprehensive analysis of your property, considering factors like location, condition, and market trends to ensure your home is positioned correctly.
With my guidance, you can feel confident that your home is priced to draw in qualified buyers and secure the best possible outcome for your sale.
STAGE YOUR HOME 03
Home staging makes a property look its best, emphasizing its best features, creating warmth and comfort, and making it look inviting and spacious. Staged homes photograph better, stand out more in listings and showings, leading to quicker sales and potentially higher selling prices. It creates a more attractive environment for potential buyers, increasing the likelihood of a successful sale.
HOME STAGING TIPS
Style your home to allow potential buyers to envision themselves living there.
Declutter and depersonalize your home to create a neutral space.
Consider hiring a professional home staging company.
Invest in high-quality, professional photography for your listing.
Take the time to present your home in the best possible light to sell more quickly and for a higher price.
HOW TO STAGE YOUR HOME
DECLUTTER AND DEPERSONALIZE
Clear out any unnecessary items or personal belongings to make the space look larger and more appealing to potential buyers.
CLEAN AND REPAIR
Clean your home thoroughly and fix any visible damages, such as chipped paint or broken fixtures, to make the space appear well-maintained.
ENHANCE CURB APPEAL
First impressions are everything, so make sure the exterior of your home is tidy and inviting. Consider adding some potted plants, a fresh coat of paint, or new front door hardware.
REARRANGE FURNITURE
Create a functional flow by rearranging furniture and removing any oversized pieces that make rooms look cluttered.
USE NEUTRAL COLORS
Neutral colors create a blank canvas that allows buyers to envision themselves in the space. Consider painting walls or swapping out bold accessories for more muted tones.
LET IN NATURAL LIGHT
Open curtains and blinds to let in as much natural light as possible. This will make rooms feel brighter and more spacious.
STAGE EACH ROOM
Each room should have a clear purpose and be staged accordingly. For example, a spare bedroom can be staged as a home office or creative space.
ADD FINISHING TOUCHES
Small details can make a big impact. Consider adding fresh flowers, a decorative throw pillow, or a scented candle to create a warm and welcoming atmosphere.
MARKET YOUR HOME 04
Marketing your home is about showcasing its best features and making it stand out to potential buyers. I use professional photography, compelling listing descriptions, and social media exposure to maximize visibility. By combining these tools, I’ll help attract qualified buyers quickly and position your home to sell at the best price.
MARKETING TIPS
Highlight your home’s best features: I’ll identify unique details and ensure they’re front and center in your marketing.
Use engaging descriptions: A wellwritten listing helps buyers imagine living in the space.
Invest in visuals: Professional photography and video tours create a strong first impression online, where most buyers start their search.
LIST YOUR HOME
CONGRATULATIONS ON LISTING YOUR HOME FOR SALE!
I’ll utilize my network and marketing tools to increase visibility and reach the right audience for your home. Additionally, I’ll provide a front yard sign to inform passersby of your intention to sell and attract local interest.
WHAT'S NEXT?
After listing your home, we’ll prepare for showings, offers, negotiations, inspections, and closing. Keeping your home clean and tidy is important for showings.
I’ll help you carefully review offers, negotiate terms, and prepare for inspections. I’ll also guide you through signing the paperwork needed to complete the closing process, ensuring everything goes smoothly.
06 SCHEDULE SHOWINGS
Potential buyers will want to see your home, so it's important to prepare for showings. Creating a positive and welcoming atmosphere is key to a successful home showing.
By taking the time to prepare your home and make it look its best, you can increase your chances of making a good impression and finding the right buyer for your home.
You should also be prepared to be flexible with your schedule to accommodate showings.
FIRST IMPRESSIONS
The first impression is crucial Make sure the exterior of your home looks inviting and wellmaintained This includes trimming the lawn, removing any clutter, and making sure the front door looks clean and welcoming.
CLEANLINESS
A clean home is essential. Make sure your home is spotless, from the floors to the bathrooms. Clean up any clutter or personal items to make your home look more spacious.
PETS
To ensure that potential buyers feel at ease during showings, it's a good idea to have your pets stay with a friend or family member, or take them for a walk during the showing. This will help create a welcoming environment and make it easier for buyers to focus on the features of your home.
PREPARING YOUR HOME FOR SHOWINGS
CHECKLIST
Clean and declutter all rooms
Vacuum carpets and mop hard floors
Dust furniture and surfaces
Make beds and fluff pillows
Clean bathrooms and replace towels
Make sure all light fixtures are working and replace any burnt-out bulbs
Open curtains and blinds to let in natural light
Set the thermostat to a comfortable temperature
REVIEW OFFERS
OFFERS
Once potential buyers start showing interest in your home, you may begin receiving offers. I’ll help you carefully review each one, considering factors such as the buyer’s financing, contingencies, proposed closing date, and any requests regarding buyer’s agent commission.
NEGOTIATIONS
It’s common for buyers to negotiate on price or other terms of the sale. I’ll guide you through these negotiations to ensure you get the best possible outcome while protecting your interests.
INSPECTIONS
After an offer is accepted, the buyer will typically schedule a home inspection. I’ll help you prepare by making sure your home is in good condition and walk you through how to respond to the inspector’s findings, whether that means addressing repairs or negotiating adjustments.
SIGN A CONTRACT
UNDER CONTRACT
Being "under contract" means that you have accepted an offer from a buyer and have entered into a legally binding agreement to sell your property. During this time, the buyer completes inspections and secures financing. You're responsible for maintaining the property and resolving any issues. Once all contingencies are met, you move to the closing phase and transfer ownership to the buyer.
FINALIZE DETAILS
During this step, the seller and buyer will work together to complete any remaining paperwork and ensure that all contingencies are met.
This may include finalizing the purchase agreement, completing a final walk-through of the property, and making any necessary repairs or adjustments.
It's important for both parties to communicate openly and work together to resolve any outstanding issues before moving on to the next step.
CLOSE THE SALE
CLOSING - THE FINAL STEP
We’ll work with the buyer’s agent and escrow officer to complete all necessary paperwork and resolve any outstanding issues.
This may include finalizing any repairs or upgrades agreed upon during negotiations.
Once everything is in order, you’ll sign the closing documents and officially transfer ownership of the property.
Payment for the sale is handled securely through escrow, and funds will be wired directly to you upon closing.
THINKING OF SELLING OR BUYING?
SOLD BY ZOHREH
PACIFIC COAST HWY, MALIBU
$6,000,000
N. REXFORD DRIVE BEVERLY HILLS
OFFICE BUILDING IN WEST LA
$18,800,000
COLDWATER CANYON BEVERLY HILLS
THINKING OF SELLING OR BUYING?
SOLD BY ZOHREH
CENTURY CITY
HOLLYWOOD
SANTA MONICA
SIMI VALLEY
NOTES
