"A Theoretical Study of a Reconnection" consists in the major report of the final thesis of the Master's Degree in Graphic Branding and Identity at London College of Communication.
Our postmodern culture is being developed on top of materialistic values where the urban place is defined by quantitive instead of qualitative resources. The level of connection that unifies the relationship between the individual and his surroundings is no longer a priority.We are daily exposed to a filtered vision of the city which is an indicator of the superficiality promoted.
In this way, there is a necessity to encourage urbanites to pursue grounding and meaning in order to improve their connection to the surroundings.
The brand model described throughout this report presents an alternative based on a reflective process, that aims to enable the individual to reevaluate his priorities. Values such as authenticity and simplicity will emerge as the principles of life.
As simples as that.
