SMART Toys Katalog 2026 by Carletto

Dear Smart Partner,

Welcome to SMART Toys and Games, where fun meets learning!

Both our new catalogues (one for toys and one for games now) are full of exciting new toys and games that entertain and stimulate the minds of all ages.

At SMART we believe in game-based learning. By playing with our toys and games everyone can unlock their potential while having a good time. Passion fuels us, and our talented team continuously works to create innovative and enriching play experiences.

Each product in these catalogues reflect our commitment to quality, fun, and education.

Specialising in logic puzzle games that ignite imagination and strengthen cognitive abilities, SmartGames offers an educational and engaging experience for all ages. Explore our well balanced selection of construction toys with SmartMax® and GeoSmart®, where creativity blends seamlessly with education, stimulating fine motor skills, spatial awareness and motor skills.

After the successful acquisition of WOW TOYS in 2024 for toddlers and preschoolers, in 2025 we could welcome RECENT TOYS and INSIDE CUBE into our group, This step confirms our decision to step into the exciting world of Mechanical Brainteasers and Twisty Puzzles by acquiring a solid base to work from.

Additionally, our other brands such as Happy Cube®, The Happy Puzzle Company®, Smartivity®, Yatzy®, Mimiq®, and Foooty® contribute to the stable growth of our company. Last but not least, we introduce the exciting gift line of SPEKS in many of our markets. Great new products in amazing packaging bring us into a completely different field of the ever growing market of gifts and premiums.

A big thank you to all our partners, especially those who distribute or work with our product lines. Your support helps us bring these great toys and games to people all around the world.

Explore the world of SMART, take a look at our catalogues, and let the adventures begin!

On behalf of the SMART Team,

Rolf Vandoren, CEO Smart Toys and Games

Our surprising WOW FEATURES

Our toys are packed with exiting features to discover using vibrant colours, sounds and clever mechanical features that provide long lasting play value.

Strong, safe, battery-free toys for toddlers

Since 1997, WOW Toys has been creating high quality toddler toys with lasting play value, clever mechanical features and fun surprises – all without batteries.

SMARTMAX® is a range of solid, magnetic discovery toys for toddlers as young as one year old, and preschoolers up to ages of six and seven years. Enjoy worry-free, fun, and educative playtime for you and your toddler. Learn all about magnetism with these STEM toys and practice the motor skills of your child while also stimulating imagination and storytelling. Durable, sturdy materials make sure these sets can be passed on to the next generation. No matter the taste of your little one, there is a set for every child. And all sets are compatible with each other.

www.SmartMax.eu

SmartMax ® introduction

magnetic discovery learning through play

SmartMax® stimulates

hand-eye coordination logical thinking colour recognition form recognition in 2d & 3d playing together counting fantasy creativity

north & south

Magnets have a magnetic north and south pole. Bars in cold colours (green, blue and lilac) have outward directed north poles.

Bars in warm colours (red, orange, pink and yellow) have outward directed south poles.

attract & repel Opposite poles attract each other, identical poles repel. All bars in ‘cold’ colours can be combined with all bars in ‘warm’ colours. All other combinations repel.

balls

The SMARTMAX® balls are attracted by all magnetic bars, regardless of their colour.

the magic of storytelling

Discover a whole new way to play and learn with our latest SmartMax® set! This special edition combines magnetic fun with the power of imagination. Meet colorful figures, follow their adventures in the included story booklet, and then bring the tale to life through play.

Children can re-enact the story or invent their own – building language skills, creativity, and emotional expression along the way. Just like every SmartMax® set, the pieces are made from durable, high-quality materials for safe, worry-free play.

All SmartMax® sets are compatible with one another, so little builders can mix, match, and expand their stories endlessly.

SmartMax ®

My First Stories - Fantasy Friends

Under a rainbow sky, the SmartMax Unicorn & Dragon turn fantasy into friendly play. Chunky, toddler-friendly pieces and click-together magnets let little hands mix horns, wings, and tails into endless creatures. Snap, swap, and sparkle—every click launches a new fairytale with fearless friends.

2026

My First Stories - Dino Friends

NEW

Deep in a lush Jurassic valley, the SmartMax Stegosaurus and Triceratops charge into adventure. Chunky, toddler-friendly parts and click-together magnets let little paleontologists mix, match, and rebuild - spiky tails, mighty horns, and the silliest dino mash-ups. Every click sparks a new quest… because dino buddies stick together.

My First Stories - Polar Friends

On the shimmering ice, the SmartMax Walrus and Polar Bear show that opposites attract—literally. Chunky, toddler-friendly pieces and click-together magnets let little hands mix, match, and build cozy arctic adventures. Swap silly parts, stack cool creations, and discover a simple truth with every click: real friends stick together.

My First Animals Around The World

Where the world’s wildlife meets the magic of magnetism!

Meet 5 amazing animals from the Arctic, desert, jungle, and beyond! With mix-and-match fun, kids can create their own wild creatures - a polar bear with a dolphin's tail? Why not!

Made with soft-touch materials, these magnetic toys are safe, durable, and perfect for little hands.

SmartMax ®

My First Safari Animals

Magnetic, soft safari animals, ideal for little hands.

My First Animal Mix

Choose your favourite animals! Build, play, or mix and match for crazy combos!

My First Dinosaurs

Build and play with the dinosaurs, but watch out for the T-Rex!

My First Farm Animals

Create your own magnetic farm adventure! Only the above 4 animals are available in this mix. Other animals can be found in other “My First” sets.

ITEM

My First Tractor Set

Build your favourite farmyard friends.

My First Animal Train

Toot, Toot! Here comes the animal train!

My First Sounds & Flowers

Designed for toddlers, this flower-themed magnetic toy combines the magnetic and the sensory world together

ITEM

SmartMax ®

My First Sounds & Senses

Shake, rattle & build! Amaze your little one.

My First Stacking Rings

An open-ended magnetic discovery kit to create funny-looking figures that balance, wiggle, and wobble.

My First Vehicles

SmartMax ® My First

Create the nicest magnetic vehicles on the building site!

My First Explorers Mix and match your rocket, plane, or car for the ultimate ride.

My First Plane Fly into the magic of SmartMax with My First Plane—let your imagination soar!

My First Car Drive into the SmartMax universe with My First Car—gear up for new adventures!

My First Pirates

SmartMax ®

Wobble on deck of the pirate ship or go on a treasure hunt on the desert island.

My First People Mix and match the funny faces with the different hats and bodies!

My First SmartMax games

My First Totem

Complete one of the 24 challenges by making the funniest totems.

My First Acrobats

Mix the magnetic shapes to recreate the coolest acrobatic figures.

My First Build & Drive

Simply build and play, or put the pieces together to replicate the challenges.

SmartMax ® build

Builder Set

Have fun building incredible structures with SmartMax!

Start

Have fun building incredible structures with SmartMax!

TRY ME! feature

Start Plus

Build unique structures with curved bars!

Start xl

the perfect introduction set to the world of

SmartMax ® build

Build xxl the XXL box filled with SmartMax fun!

Build & Learn

The ideal SmartMax set for your group or class!

Farm Set xxl

Storage box with animals and figurines for endless play!

SmartMax ® play & create

Click & Roll

Get the ball rolling!

Power Vehicles

Tow, pick-up, or move obstacles. Nothing is impossible with this fleet of magnetic vehicles!

Roboflex

Who said robots aren’t flexible? Get creative and make your own flexible, crazy robots!

Roboflex Plus

Create even more robots! Choose your magnetic parts, bend, extend, assemble, and play!

ITEM

My First

Magnetic construction toys suitable for kids as young as 3 years of age that introduce children in a fun manner to academic STEM fields like geometry, technology, and engineering. Its patented dual safety system makes GeoSmart safe for small kids and sturdy for decades of qualitative playtime. Wheels, lights, remote controllable parts and spinners add extra dimensions to your structures and make sure you can build an infinite amount of constructions.

WWW.GEOSMART.EU