DIGITAL INTEREST
TOOLS AND SOFTWARE
Who else is sick of spam?, p1 How often do you need to Train Employees on Cybersecurity Awareness?, p2 Are you blacklisting or whitelisting?, p3 Get more unplugged laptop time with these battery-saving hacks, p4 5 ways Microsoft 365 can enable the hybrid office, p5 Summer Sports VS Scams, p6
2022 AUGUST
TEKNOLOGY INSIDER
VOLUME 20
Villain of the month, p7 Staff Highlight, p8 Elon Musk is about to demonstrate a household robot, p9 Faxing Made Simple, p10 Entertainment, p11 Featured CustomerA family-owned, full service accounting & tax business operating in Ottawa, Ontario since 2017, p12
YOUR MONTHLY NEWSLETTER, WRITTEN FOR HUMANS, NOT GEEKS
WHO ELSE IS SICK OF SPAM? We have a new address! See page 8 for more details
POPULAR SMISHING SCAMS TO WATCH OUT FOR Read page 4 for full story
For business owners, spam is bad news. Not only is it annoying, but it’s also eating up hours of your team’s time each year. In fact, it’s estimated that people who get more than a hundred emails every day could be losing around 80 hours of their time each year, sorting out spam. As well as the impact on productivity, have you considered how else it might be harming your business? For example, how many of the emails that you send out – especially your marketing messages – are being marked as spam? Spam filters give each email a score based on the sender reputation, domain name and many other factors. They also read the emails to spot common words and phrases used by spammers. Using one “spammy” word in an email isn’t a disaster in itself. But using too many can give you a higher spam score, and your message could be filtered into the spam folder. CapitalTek Teknology Insider
613-227-HELP (4357)
Try not to use things like ‘$$$’ or ‘free money’. Other flagged words and phrases are more surprising – ‘being a member’, ‘free trial’, ‘unlimited’, and even ‘amazing’. Next time you’re creating a marketing email, take a moment to consider how spammy your email could be perceived before you hit send. Staying out of the spam folder improves deliverability and open rates. help@capitaltek.ca
capitaltek.ca
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