CAPRICORN COAST & ROCKHAMPTON
CAPRICORN COAST & ROCKHAMPTON
Our Purpose
“Facilitating Future Prosperity ”
Our Commitment
“Advancing our dynamic region through collaboration, leadership and support.”
WHO IS CAPRICORN ENTERPRISE?
Capricorn Enterprise is a not-for-profit, apolitical membership organisation proudly representing the Capricorn Coast, Rockhampton, and surrounding coastal communities from Yeppoon to the Keppel Islands.
As one of Queensland’s thirteen official Destination Management Organisations (DMOs), we hold a unique role — driving both regional tourism growth and economic development across Central Queensland.
Guided by a Board of Directors, we act as the independent voice for the business community, working closely with all levels of government, industry, and our members to attract investment, secure funding, and deliver strategic outcomes for our region.
We proudly partner with Livingstone Shire Council to deliver economic development services and collaborate with a broad network of local business groups, community organisations, and State Industry Associations to shape a prosperous future for the Region.
WHY BECOME A MEMBER?
STRONGER VOICE, BIGGER IMPACT
Capricorn Enterprise is the leading advocate for both tourism and regional economic development in the Capricorn Coast and Rockhampton region. We support businesses across all sectors — from tourism and retail to health, energy, education, and industry — to unlock investment, attract visitors, drive innovation, and grow our regional economy. Whether you’re a tourism operator wanting more exposure, or a business seeking strategic support and influence, your membership is the key to achieving more — together.
WHAT YOU GAIN AS A MEMBER
REGIONAL DEVELOPMENT & INDUSTRY SUPPORT
- A Stronger Voice in regional advocacy and government engagement
- Inclusion in Business Forums & Strategic Planning
- Support for Project Readiness & Tender Opportunities
- Regional Data & Insights to inform smart business decisions
TOURISM GROWTH & VISITOR MARKETING
- Domestic & International Marketing Campaigns
- Trade-Ready Mentoring and Experience Development
- Content Creator & Influencer Exposure
- Visitor Information Centre Representation and brochure space
SHARED MEMBER BENEFITS
- Collaborative Business Network: Connect with 300+ members across sectors
- Cooperative Marketing Opportunities with real ROI
- Business Events, Seminars & Networking tailored for regional growth
- Social Media, Web & Trade Promotion under the Capricorn Coast and Southern Great Barrier Reef brand
UNLOCK YOUR OWN VERSION OF SUCCESS
Every member’s journey is unique. Some seek visibility, others mentorship, and many value the influence that comes with partnership. What you get is up to you — but we’re here to help you make the most of it.
Read what our Members are saying...
Destination Marketing & Visitor Services
As the official Regional Tourism Organisation we lead destination marketing campaigns, tourism trade engagement, and visitor experience development to attract domestic and international travellers, grow tourism revenue, and strengthen the regional brand.
Implementation of the Destination Tourism Plan 2024- 2032 includes strategic marketing, media partnerships, digital tools, and event support, we help our tourism operators and visitor-facing businesses increase exposure, drive bookings, and build resilience in an increasingly competitive market.
Capricorn Enterprise’s marketing goals are to:
• Build awareness of the Capricorn Coast & Rockhampton Region within our ‘Southern Great Barrier Reef’ destination brand
• Enhance visitor experiences by promoting the region’s diverse attractions
• Increase visitor yield
• Increase visitor length of stay
• Product Development through workshops and one-on-one training.
Destination Marketing
Domestic marketing strategies
Targeting the core target markets of Central Queensland <400km, Brisbane & South East Queensland and the interstate markets including Sydney & Northern NSW.
International marketing strategy
Key international markets offer opportunities for growth especially from New Zealand, the UK, Germany, rest of Europe & North America.
Digital Marketing Opportunities
• National and international listing in the Australian Tourism Data Warehouse (ATDW)
• Business Listing on our Corporate websites capricornenterprise.com.au
• Leisure Websites - all ATDW listings are pulled to visitcapricorn.com.au & queensland.com
• Social Media Promotion, Training & Mentoring
Industry Marketing Opportunities
• Capricorn Collateral including the Capricorn Coast Region Visitor Guide.
• Visitor Information Centre Window Advertising
• Strategic marketing campaigns
• Visiting Content Creator/Influencer Program
The program is designed to introduce members’ products and services to media, travel writers, bloggers & social media influencers. Resulting stories/posts have the potential to appear in State, National, and International platforms
International Trade Shows & Events
• Australian Tourism Exchange
• Caravan & Camping Shows - Melbourne, Sydney, Brisbane, Sunshine Coast
• Sydney & Brisbane Trade Mission
• QLD on Tour New Zealand & Europe
Visitor Information Centre
Representation at the Capricorn Coast Visitor Information Centre (VIC)
• Brochure Display Space
• Booking Services
• Regular Volunteer Famils
Workshops & Industry Development
Examples of workshops and development programs facilitated annually include:
• Tourism Trade Mentoring
• Digital Marketing Training
• Experience Development Mentoring
Advocacy for Local & Regional Events
As an official Regional Tourism Organisation as recognised by the State Government, Capricorn Enterprise works closely with our Event Organisers who receive Queensland Destination Events Program funding via Tourism and Events Queensland.
We maintain an online regional Festivals and Events Calendar, write letters of support for funding applications and actively promote events within our region at every opportunity.
Economic Development Services
Capricorn Enterprise supports the longterm economic prosperity of the Capricorn Coast and Rockhampton region by helping businesses unlock opportunities, build connections, and prepare for growth. Through strategic partnerships, data insights, and regional advocacy, we empower members to play a direct role in shaping the region’s future.
Business Growth & Industry Development
Industry Forums & Project Briefings
Connect with major regional projects and infrastructure developments. With Billions in capital investment underway across defence, energy, tourism, and health — we help local businesses “be informed and get involved.”
Capability Workshops & Training
Access programs focused on procurement, trade readiness, grant writing, and business development — tailored to regional needs.
Economic Intelligence at Your Fingertips
Make data-driven decisions with access to:
• Employment and population trends
• Regional infrastructure and housing stats
• Business confidence and visitor economy data
Investment Attraction & Strategic Promotion
‘Live Capricorn Coast’ Platform
Showcasing our region’s exceptional lifestyle, workforce, affordability, and livability to attract new residents, investors, and skilled professionals. LiveCapricornCoast.com.au
Strategic Regional Priorities & Advocacy Focus
Capricorn Enterprise drives regional priorities through targeted advocacy and strategic partnerships. Current focus areas include:
Accommodation Growth: Support for over 1,200 new 4.5-star+ rooms by 2032 to meet visitor demand.
Master Plans: Advocacy for public/private investment aligned to the Capricorn DTP 2024–2032 for Great Keppel Island and Rosslyn Bay Harbour.
Olympics 2032: Fitzroy River proposed as host venue for Rowing & Canoe Sprints — a gamechanging opportunity for regional visibility.
East-West Connector Road: Backing the Capricorn Coast’s TLPI 2025 and critical road infrastructure to unlock development corridors.
Capricorn Resort: Supporting redevelopment of this major tourism asset.
Major Projects Collaboration: Connecting managing contractors and local suppliers to maximise regional benefits from large-scale investment.
OUR TEAM OUR BOARD OF DIRECTORS MEMBERSHIP LEVELS
MANAGEMENT TEAM
• Mary Carroll Chief Executive Officer marycarroll@capricornenterprise.com.au
• Krista Brown (5 Days Part-Time) Tourism & Marketing Manager kristabrown@capricornenterprise.com.au
• Lyn Pascoe Bookeeper/Administration Assistant accounts@capricornenterprise.com.au
MARKETING & PROJECTS TEAM
• Alyssah Anderson (4 Days Part-Time) Marketing & Communications Executive alyssah@capricornenterprise.com.au
• Nicky Bexley (3 Days) Administrative Executive admin@capricornenterprise.com.au
• Eloise Chaffers (4 Days) Contractor - Tourism Trade tourism@capricornenterprise.com.au
VISITOR INFORMATION CENTRE
• Susan Baylis VIC Supervisor - Capricorn Coast vicsupervisor@capricorntourism.com.au
• Volunteer Ambassadors 39 volunteer ambassadors
Capricorn Enterprise is governed by a volunteer Board of Directors made up of elected industry representatives.
• Derek Lightfoot (Chair) Associate Member
• Chris Harris (Vice Chair) CT Harris & Company
• Max Hogan Ergon Energy/Energy Queensland
• Kim Harrington CQ University
• Mayor Adam Belot Livingstone Shire Council
• Helen Schweikert Associate Member
CORPORATE & PLATINUM
Recommended for medium and large organisations that have a presence in the Capricorn Region and/or wish to engage in the growth of the Region through supporting economic development, business events and tourism.
GOLD
• Recommended for businesses with 25+ Full Time or equivalent staff
• Accommodation with 60+ Rooms
• Businesses with 5+ business locations
• Medium/Large Retail Complex or Shopping Centre
SILVER
• Businesses with 16-24 Full time or equivalent staff
• Accommodation with 35 -50 Rooms
• Businesses with 3-5 business locations
• Small Retail Complex or Shopping Centre
BRONZE
• Laureth Rumble Reef Distillers Capricorn Enterprise P: 07 4927 2055 F: 07 4922 2605 E: admin@capricornenterprise.com.au W: capricornenterprise.com.au visitcapricorn.com.au
• Businesses with 5 – 15 Full time or equivalent staff
• Accommodation with 16-34 Rooms
• Businesses with 2-3 business locations
• Commercial Events
SMALL BUSINESS SUPPORTER
• Business with 1-4 Full time or equivalent staff
• Accommodation with 1-15 rooms
• Not-for-profit Events
THANKS TO OUR
Corporate Head Office: 9/6 Normanby Street, Sands Arcade, Yeppoon QLD 4703 (PO Box 166 YEPPOON 4703)
Capricorn Coast Visitor Information Centre: Ross Creek Roundabout, Scenic Highway, Yeppoon QLD 4703 (PO Box 166 YEPPOON 4703)
