WHY DO YOU NEED EMAIL MARKETING TOOLS?
AUTOMATION AND EFFICIENCY
Sending welcome messages followed by reminders about abandoned carts would take ages if done manually. Luckily enough the top 10 email marketing tools do just these repetitive tasks automatically.
PERSONALIZATION AND SEGMENTATION
When it comes to email marketing tools, one of the biggest advantages is their ability to segment your audience based on different criteria like behavior, demographics or buying history.
OPTIMIZATION AND ANALYTICS
For data-driven decision-making, understanding how well your email campaigns have performed is essential. Email marketing tools provide in-depth analytics including open rates, click-through rates as well as conversion rates among other things.
COST EFFICIENCY
Among all marketing channels available today, email still remains one of the most costeffective ones with high returns on investment (ROI). Maximizing this ROI becomes possible through using features provided by these email marketing tools.
DELIVERABILITY AND COMPLIANCE
In order to not attract penalties from regulatory bodies like GDPR, CAN-SPAM, etc. it’s important to always stay compliant. This protects brand reputation, manages consent, offers easy optout choices plus checks if emails meet legal requirements.