AUGUST 2024
Yellow day ahead
Nearly 12,000 people a year use the Waikato-Bay of Plenty Cancer Society’s services. Senior writer Mary Anne Gill finds out why the society needs support from businesses.
Waikato Chamber of Commerce members listen attentively as some of the cancer statistics are revealed.
The society must find $6 million annually to keep its services going and relies in a large part on people who leave money to the society in their wills. “It’s not a great business model,” said society chair Matt White. The society is not directly government funded and is the largest private funder of cancer research in the country. Volunteers are needed for Daffodil Day across the region – which takes in King Country, Waikato and Bay of Plenty – at 300 street collection sites. Some of the money is used to run the Lions Lodge in Hamilton which opened
in 2011 and before that was the old Braemar Hospital site. “It’s like a cruise ship. We do everything here except fight the cancer,” said Carter. “It is a home away from home.” People receiving cancer treatment at Waikato Hospital may be eligible for free accommodation at the lodge. Carter appealed to chamber members to volunteer to pick daffodils, rattle buckets and put donation boxes on their counters. Later this month, volunteers are needed to pick daffodils donated by Miller Daffodils in Pirongia.
The response was immediate with chamber members making donations on the spot. “Let’s raise awareness,” she said. “Have the cancer conversation in the workplace.” New Zealand is at the top end of cancer rates among Organisation for Economic Co-operation and Development (OECD) countries with a notable increase of people under 50. More than 25,000 people are diagnosed every year with breast cancer the most common in women and prostate in men. CO NT I NU ED O N PAGE 2
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Paint Kirikiriroa, Waikato, Bay of Plenty and King Country yellow on August 30. That was one of several challenges made to Waikato Chamber of Commerce members at their latest Business After Four event held at Waikato-Bay of Plenty Cancer Society’s Lions Lodge. Cancer Society chief executive Helen Carter said the annual Daffodil Day appeal raised $750,000 every year and was its biggest fundraiser. Last week a vintage tea party at Zealong Tea Estate raised funds for the society.
Photo: Mary Anne Gill.