Health Promotion
Health Promotion A Practical Guide to Effective Communication
McKinnon
HEALTH PROMOTION
Available Now 2021, 255 x 190 mm, 268 pp 9781108816045 | Paperback (also available as an eBook)
HEALTH PROMOTION
A Practical Guide to Effective Communication EDITED BY
Merryn McKinnon
Edited by Merryn McKinnon, Australian National University
12/3/21 1:51 pm
Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles and practice of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. Throughout the chapters, case study scenarios, problem-based learning activities, revision questions and recommendations for further reading consolidate and extend readers’ understanding of key topics. The ‘Elsewhere in the World’ sections draw links to health promotion programs globally and the final chapter brings together key concepts and illustrates initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings. •
Firmly focused on Australia and New Zealand, with international case studies providing different perspectives
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Emphasis on communication throughout the text: how health promotion is enacted, how campaigns are actually planned, communicated and evaluated
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Case study scenarios and problem-based learning activities
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Internal pedagogy to scaffold student learning
Contents Part I. Health Promotion Fundamentals: 1. Influences on health 2. Health promotion theories and models 3. Communication in health settings Part II. Effective Communication: 4. Ethics, risk and health promotion 5. Influencing factors and empowering decision-making 6. Components of effective communication 7. Understanding and using media in health promotion 8. Evaluation – how to measure what works Part III. Global Health into the Future 9. Health promotion needs and challenges 10. Global case studies
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