CPC Back to Business Podcasts
The Calgary Petroleum Club is Calgary’s premiere club for Business. With strong demand for engaging, thought-provoking podcasts and a membership made up of diverse business leaders, the CPC is proud to host our podcast series, Back to Business Calgary. We are thrilled to celebrate a major milestone: our 100th episode. Fewer than 7% of podcasts ever reach this achievement, making it a truly notable success.
Your company can be part of this momentum, connecting with a highly targeted audience of influential decision-makers with above-average household income. Sponsorship opportunities are now available.
The Guests
The CPC Back to Business Podcast has featured Calgary’s top business leaders, entrepreneurs, and philanthropists.
Each episode is inspiring, educational and engaging for listeners of all ages and backgrounds.
The Numbers
Why Back to Business Wins
Unprecedented Reach: Monthly consumption has surged to 46% of Canadian adults, a staggering 142% increase year-over-year. This is no longer a niche medium; it is a primary communication
Top Platforms: While 74% of listeners remain mobile-first,YouTube is now the #1 discovery engine for podcasts in Canada. Our video-first production strategy ensures your brand is optimized for the future of "Watchable Audio”.
Purchase Power: Podcast listeners in Canada are 45% more likely to have a household income over $100,000 and a university degree compared to the average consumer. We are delivering your message directly to the C-Suite.
Omnipresent Distribution: We distribute across all major global audio platforms (Apple, Spotify, Amazon) and YouTube, ensuring your brand is accessible wherever the modern executive consumes content.
Why Partner with the CPC?
High-Income Alignment: Our audience is composed of Calgary’s top 1% of earners.
Attraction Recognition: Directly reach the Young Professional demographic in their preferred medium.
The "Halo Effect": Inherit the 77-year legacy of prestige and trust associated with the Calgary Petroleum Club.
Tier 1: The “Legacy” Presenting
For brands seeking maximum authority and storytelling depth
• Primary 60-Second Mid-Roll: A high-impact, host-read deep dive. This is not a "commercial"; it is a personal endorsement , framing your brand as a solution for Calgary’s business elite.
• Dual Title Recognition: Your brand is established as the "Presenting Partner" on the weekly New Release / Encore Episode promotion.
• Global Media Integration: Your 60-second spot is dynamically inserted across our entire 100+ episode library for the duration of the 90-day cycle.
• The Triple-Threat Print Bonus: Includes a 1/2 Page Advertisement in Club Connections Magazine (Value: $700), bridging digital influence with the Club’s prestigious physical publication.
• Social & Web Authority: Your brand is tagged as a "Collaborator" in 4 weekly curated posts on Instagram and promoted on LinkedIn.
Introductory 90-Day Rate: $1,300 / Month (Market Value: $2,600/month – Secure this rate for 90 days to lock in "Founding Partner" status)
Tier 2: The “Growth” Authority Partner
For brands focused on frequency, awareness and high-conversion calls to action
• Standard 30-Second Mid-Roll: A punchy, tactical host-read ad designed for brand recall and immediate action.
• Full Library Reach:Your 30-second spot is dynamically inserted into every episode in our historical archive for 90 days.
• Digital Ecosystem Exposure: Logo placement and direct backlink on the new "Back to Business" Show Site and within the Guest Directory, driving high-intent traffic directly to your site.
• Collaboration Posts: Weekly recognition as a "Growth Partner" across the show's dedicated social media platforms.
Introductory 90-Day Rate: $900. / Month
(Market Value: $1,800/mo – Exclusive rate for the 2026 Launch Phase)
Partnership Terms & Performance Milestones
• Dynamic Lead Capture: Option to host a custom offer or "CTA" on the show site to track direct ROI.
• Encore Visibility: Both partners receive full recognition in our weekly "Encore" (archival) releases.
• The "Founding Partner" Grandfather Clause:
o Q2 Renewal: 10% Loyalty Discount.
o Q3 Renewal: 20% Loyalty Discount.
• Note: Rates will reset to standard market value ($2,600 / $1,800) for all new partners entering after the 25k download milestone
The Future of Calgary Business Influence
Back to Business Calgary is a Tier-1 Global Business Asset:
• Elite Library Status: With over 100+ high-value interviews, our show currently sits in the Top 7% of all podcasts globally by library depth and production consistency.
• The 25K Growth Objective: Our 90-day strategic roadmap scales the show to 25,000 monthly downloads, a milestone that places "Back to Business Calgary" in the Top 5% of podcasts worldwide.
• Market Dominance: We have been ranked in the Top 50 on Apple Podcasts (Business Category), providing high-authority "Halo Effect.“
• Unrivaled Local Access: Reaching 3,000+ targeted Calgary executives weekly, we offer the highest concentration of highnet-worth business leaders in Western Canada.
• Future-Proof Media: From dynamic audio across all platforms to high-definition video discovery and prestigious print, we are the only truly integrated media ecosystem at the heart of Calgary’s business core
